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Tag: Mobiistar India

  • The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence

    Dentsu Impact launches inaugural campaign for Mobiistar

    By A Correspondent

     

    Dentsu Impact has rolled out the launch campaign for Mobiistar X1 Notch.

     

    Commenting on the execution of the campaign Anupama Ramaswamy, National Creative Director, Dentsu Impact said: “In an already cluttered market, we wanted the X1 Notch to stand out. Instead of focusing only on the features, we decided to show how this phone can help people not just dream big but also fulfill them. Through the X1 Notch our protagonist empowers his friend to shine. This insight led us to find a story that will resonate with anyone who has ever struggled to fit in. We are sure people will relate to this and welcome the phone, thanks to its super affordable price and amazing features.”

     

    Added Aniruddha Deb, Chief Marketing Officer, Mobiistar India: “This is an interesting take on our consumer’s life since it showcases how the X1 Notch is not only adding value to lives but also enabling people realize their dreams. Our testing results revealed that the college situation was not only relatable and likeable but also was understood well by our TG. Mobiistar has always stood strong as a propeller of confidence and aspirations and this new campaign adds another dimension to our vision of ‘Shine and Enjoy More’.”

     

  • The account will be serviced by a dedicated team of media, strategy and data specialists

    OMG Digital wins Mobiistar’s Digital + ATL media duties

    By A Correspondent

     

    Mobiistar has appointed OMG Digital, a newly created unit within Omnicom Media Group India, to handle its digital and ATL media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurgaon office.

     

    Speaking on the win, Harish Shriyan, CEO, Omnicom Media Group India said: “We are delighted to partner with Mobiistar and look forward to creating unmatched brand value and innovative solutions for the brand.”

     

    Also commenting on the partnership, Aniruddha Deb, CMO of Mobiistar India, stated: “We are delighted to partner with OMG Digital. We understand the need of our consumers and believe that OMG’s media expertise will allow us to distribute our communications and content effectively through both digital and ATL media initiatives, thereby helping us achieve our business objectives.”

     

     

  • The campaign will be rolled out pan India

    Dentsu launches new campaign for Mobiistar C1 Shine

    By A Correspondent

     

    Dentsu Impact has rolled out a new campaign for Mobiistar C1 Shine.

     

    Speaking on the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “Our consumer is constantly hunting for acceptance and acknowledgement from people in and around his/her life. Interestingly, ‘Bade Chamak Rahe Ho’ is a fun colloquial sentence that perfectly bridges our consumer’s insight with the product truth of mirror-like shine. The film is entertaining and not preachy. The music will surely make you take notice and smile. All this helped us weave a story that we’re sure it will add shine to its viewers’ lives.”

     

    Added Aniruddha Deb, Chief Marketing Officer, Mobiistar India:“In a category firmly positioned on features and price-value benefits, it is Mobiistar’s vision to provide value through the best of features at a price that is accessible to small town customers. A phone to this TG is not just a phone but a device that accentuates his personality and stature. Our campaign brings alive this idea perfectly.”

     

     

  • As part of his role, Aniruddha will establish Mobiistar in a very dynamic smartphone market like India

    Mobiistar appoints Aniruddha Deb as CMO

    By A Correspondent

     

    Smartphone brand Mobiistar, announced the appointment of Aniruddha Deb as the Chief Marketing Officer to provide a strong impetus to the brand. With the brand venturing into the offline space, visibility is of the utmost importance and Aniruddha is all set for the challenge of establishing a new entrant like Mobiistar in such a dynamic smartphone market.

     

    Aniruddha comes with 16 years of leadership experience in advertising and Marcom across categories like FMCG, Consumer durables, Consumer Electronics, Telecom, Technology, APP, Tourism, QSR’s, Banking & Automobiles for the Asian, AMET, LATAM & South Asian markets, based out of Thailand, Delhi & Mumbai.

     

    Talking about the appointment, Carl Ngo, Co-founder and CEO, Mobiistar India and Global said, “We are pleased to welcome Aniruddha onboard. With our offline expansion and strong focus on tier II and tier III markets, we required an able and experienced person like him. Aniruddha always attempts to implement creative methods in garnering visibility for brands and we have full faith that our brand will deeply benefit from his insights. Mobiistar aims to help its consumers ‘Enjoy More’ by providing a seamless user experience, we know Aniruddha shares the same belief and are certain that he will help us on our journey to becoming one of the top 5 smartphone brands in the affordable segment in the country by the end of the year.”

     

    Aniruddha Deb, Chief Marketing Officer, Mobiistar India said, “Mobiistar is expanding at a very fast rate from launching in the country in May to going offline within a span of 2 short months. I am very happy to be a part of this journey and bring my past experience to add greater value to their endeavour in India. The smartphone market in India is one of the most dynamic in the world, I am excited to take on the challenge of taking a new brand like Mobiistar to greater heights.”

     

    Prior to Mobiistar, Aniruddha was the Vice President – Integrated services at Cheil SW Asia HQ where he led Marcom for Samsung handheld products and corporate for the SW Asia region.