MxMIndia

Tag: MMTC-PAMP

  • 'Shuddhta ki salaami' film celebrates India's 75 years of Independence

    MMTC-PAMP ropes in Vinay Pathak for campaign

    By Our Staff

     

    Paying homage to 75 years of Indian Independence, MMTC-PAMP, India’s gold and silver refinery accredited as ‘Good Delivery’ by the London Bullion Market Association (LBMA), released a film starring Vinay Pathak titled ‘Shuddhta ki Salaami’.

     

    Speaking on the campaign and coins, Amul Saha, Chief Digital Officer, said: “We at MMTC-PAMP honour our nation’s legacy, culture and heritage and strive to offer the most culturally relevant products to our consumers. These 75th Independence Day Azadi ka Amrit Mahotsav coins are crafted to the highest standards of craftsmanship to celebrate the incredible story of India and embrace the spirit of Azadi. The film also seeks to carry the same message forward.”

     

    Added Swati Balani, ECD, AutumnGrey, Bangalore: “India is a proud nation. When a young Indian boy wins gold for India in the Olympics, we all celebrate. When India reaches the moon, every home talks about it. These achievements are ingrained in every Indian’s mind. In this thought-provoking piece of poetry, we highlight India’s momentous occasions, past and present, and give people a chance to own a piece of history with MMTC-PAMP’s limited edition Independence Day minted coins.”

     

  • Urges people to invest in 24K 999.9 purest digital gold from the comforts of home

    Autumn Grey partners with MMTC-PAMP

    By Our Staff

     

    Autumn Grey Bangalore has launched a campaign #WahiRivaazNayaAndaaz for MMTC-PAMP. The campaign celebrates Akshaya Tritiya urging people to invest in MMTC-PAMP’s 24K 999.9 purest digital gold.

     

    Said Swati Balani, Executive Creative Director said: “Gold buying is at the heart of the festival of Akshaya Tritiya. With this campaign, we are urging people to follow those rituals from the safety of their homes. The emotional banter between the mother and son showcases the age-old gold buying tradition in a new light with MMTC-PAMP’s digital gold investment.”

     

    Added Sandhya Gurung, Associate Vice President- AutumnGrey: “In this new partnership with MMTC PAMP, we are bringing our collective strategic and creative approach to add a fresh new perspective to the traditional gold investment! MMTC-PAMP’s contactless digital gold is giving our consumers a new way to invest in the 24K 999.9 purest gold.”

     

  • He was last with Malabar Golds and Diamonds as Head of E-commerce & Digital Marketing

    MMTC-PAMP appoints Narendra Motwani to lead Digital, E-Com & Mktng Ops

    By Our Staff

     

    MMTC-PAMP, the London Bullion Market Association (LBMA) refinery accredited for gold and silver has announced the appointment of Narendra Motwani as Vice President – Digital, which encompasses the critical portfolios of Digital Gold, eCommerce and Web presence.

     

    Said Vikas Singh, Managing Director & Chief Executive Officer, MMTC, PAMP: “We are excited to have Narendra join our dynamic, high performing and talented team. Narendra is a seasoned marketer with the right background, experience, and proven capabilities to spearhead our marketing endeavors. MMTC-PAMP is a leader when it comes to trust, purity, and customer satisfaction, and Narendra’s addition will help us further raise these credentials and articulate the value we bring to our customers, besides building strong relationships with our stakeholders.

     

    Before MMTC-PAMP, Motwani was Head of E-commerce & Digital Marketing of Malabar Gold and Diamonds where he led the global e-commerce team, comprising sales and merchandising, product development, digital marketing, and in-market e-commerce functions. Prior to Malabar Gold and Diamonds, he has also worked with Gitanjali Gems.

     

     

  • The ad has been created by 22feet Tribal Worldwide

    MMTC-PAMP unveils Raksha ‘Bandhan’ ad

    By A Correspondent

     

    To celebrate the timeless bond between brother and sister, MMTC-PAMP- accredited Good Delivery Gold refinery with 22feet Tribal Worldwide has unveiled a digital campaign ‘Raksha is Timeless’ to redefine the eternal bond.

     

    Vikas Singh

    Commenting on the launch, Vikas Singh, Managing Director & Chief Executive Officer of MMTC PAMP, said: “We would like to thank 22feet Tribal Worldwide for conceptualising this campaign to highlight the timeless bond between brother & sister and through the campaign highlight the real meaning of Raksha that goes beyond just a day. We believe that financial security is a perfect gift a brother can give his sister. MMTC-PAMP has created one of the world’s first gold ecosystems and brings to India the largest state-of-the-art refining capability. At MMTC-PAMP, we are constantly attempting to revolutionize the investment purchases and the way in which our customer engages with our products. Our Gold and Silver products are of the highest quality and have become the de-facto benchmark in the Indian market.

     

    Ashutosh Sawhney

    Added Ashutosh Sawhney, Managing Partner, 22feet Tribal Worldwide: “Most brands usually tend to see moment marketing as a moment in time when brands can leverage either just that moment or a build up to that moment. What we tend to miss is the opportunity to engage with people in a medium to long term through some of the fixed moments. In Rakhi, MMTC-PAMP saw an opportunity of not culminating something at Rakhi day (which most brands would do) but instead, starting something with it. Given the brand’s strategic task ahead for building a new habit of investing in digital gold, we felt that we can extend the single occasion of Rakhi into an emotion which is timeless. Unpeeling the simple insight of Rakhi being a day in time amongst brothers and sisters but the emotion of Raksha being a present continuous one gave us the opportunity to get consumers to start a gold saving plan on behalf of their sisters. All this is made possible because the entry into buying digital gold is at an extremely small price point and the reason for saving for your sisters is a very large one.”