MxMIndia

Tag: MMA Forum India

  • Winners across 19 categories were announced after a day of insightful discussion on Mobile trends in the Indian landscape at #ShapetheFuture

    Mindshare, Madison bag top honours at Smarties

    By A Correspondent

     

    The Mobile Marketing Association (MMA) announced winners of its 2018 Smarties India Awards held on Friday, September 28 in conjunction with MMA Forum India

     

    Mindshare India and Madison Communications led the most wins, receiving 14 and 7 awards respectively across 19 categories, ranging from Brand Awareness, Most Engaging Mobile Creative and Social Impact/Not for Profit, amongst others. In the industry awards segment, Flipkart Internet was awarded ‘Publisher of the Year’, Mindshare India was recognised as ‘Agency of the Year in Mobile’ while MTV Roadies clinched both the esteemed ‘Marketer of the Year’ and ‘Best in Show’ with ‘When India Dared to Stare’ by Madison Communications.

     

    Before the awards ceremony, the MMA Forum was held where topics around managing the complex marketing landscape, and mobile attribution was discussed. There were also conversations around mobile video and over-the-top (OTT) distribution.

     

    Said Priya Nair, Executive Director of Homecare Hindustan Unilever Limited, and Jury Chair of MMA Smarties India said: “This year’s winners exhibited beyond the brand’s story and connected with the user. Their campaigns showcased creative concepts and innovative technology that lead to real business impact. With so many outstanding and innovative campaigns competing against each other, the jury panel inevitably had a tough time choosing the winners. Congratulations to all, the awards are truly well-deserved.”

     

    Added Rohit Dadwal, Managing Director of MMA in Asia Pacific: “As more brands realise the importance of mobile marketing, producing outstanding campaigns becomes a challenge. The Smarties Awards encourages marketers and agencies to push beyond their comfort zone. Year after year, the standards and creativity put forth continue to impress us. I also believe that the Forum serves as a great launch pad for new ideas, which we will see in the upcoming Awards next year.”

     

     

  • Industry leaders to gather to accelerate the next phase of mobile and celebrate India’s top mobile marketing talents

    MMA India Forum & SMARTIES 2017 to be held next week

    By A Correspondent

     

    The Mobile Marketing Association (MMA) India Forum returns on October 27, 2017 at The Leela Gurugram. The sixth edition of the forum will see brands, agencies and publishers gather to share experiences and successes in mobile marketing, and exchange ideas on how mobile can be integrated into campaigns. In the evening, India’s best in mobile marketing will be recognised and celebrated at the Smarties India Awards.

     

    This year’s MMA Forum India will focus on how mobile is redefining the way we engage the world and the radical changes in how companies interact with consumers. Speakers at the Forum include Sapna Chadha, Head of Marketing, Google India and Southeast Asia; Sam Singh, Director of Agency Business, Google India; D Shivakumar, Chairman MMA India; Prasun Basu, President, South Asia, Nielsen; Maneesha Khanna, Director – Global Media & Content COE, PepsiCo; Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited; Vasuta Agarwal, Vice President & General Manager, India, InMobi; Sanchita Johri, Group Digital Marketing Lead India and Digital Head of FemCare APAC, Johnson & Johnson (Consumer, India); Matthew Talbot, CEO, BBM; Mallikarjun Das, Group CEO, Starcom; CVL Srinivas, Country Manager – India, WPP and CEO, South Asia, GroupM; Avinash Kumar Jha, CGM and Marketing Head, Patanjali Ayurved Ltd; Hemant Mehta, Managing Director, Media, Digital & Retail, Kantar IMRB, and Chief Strategy Officer, Kantar South Asia; Rohit Sharma, CEO and CO-Founder, POKKT; Johnny Li, Vice President, Global Sales & Business Development, Cheetah Mobile