By Our Staff
Axis My India, the consumer data intelligence company better known for its exit polls, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of December reveals Prime Minister, Narendra Modi as the most impactful celebrity of the year – view of 40% across India (majority). Chief Minister’s of Uttar Pradesh- Yogi Adityanath, Tamil Nadu- M K Stalin and West Bengal- Mamata Banerjee followed suit along with Indian Cricket captains Virat Kohli, Rohit Sharma and former captain MS Dhoni.
Commenting on the December report, Pradeep Gupta, CMD, Axis My India, said: “The survey finds that PM Modi is overwhelmingly popular across the country and the most recognisable face in India. 40% of the total people surveyed have picked him, far higher than any other personality on the list. Virat Kohli stood second at 4% followed by Yogi Adityanath at 3%. Mr. Modi’s popularity seems to be growing at a time when world leaders are facing dwindling popularity. This poll is yet another demonstration of Mr. Modi’s grasp over the pulse of the nation.”