MxMIndia

Tag: Mithun Sacheti

  • The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

    Lowe Lintas executes Caratlane’s new campaign – #GetDiwaliReady

    By A Correspondent

     

    Lowe Lintas created a campaign titled #GetDiwaliReady for CaratLande urging millennials to buy jewellery online.

     

    Said Anaheeta Goenka, President Lowe Lintas: “It was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family – be it a place where they stay or a place where they work. And thus was born the campaign idea of new “families”.

     

    Speaking about the campaign, Mithun Sacheti, Founder & CEO, CaratLane said:“Our campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family.  And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle everyday.”

  • He will oversee the implementation of national marketing campaigns that will drive growth for the brand

    Calvin John joins CaratLane VP-Marketing

    By A Correspondent

     

    CaratLane.com, the online jewellery retailer has announced the appointment of Calvin John as Vice President – Marketing. Mr John will be responsible primarily for defining marketing strategy and positioning for CaratLane.com. He will oversee the implementation of national marketing campaigns that will drive growth for the brand.

     

    Mr John brings in international experience in consumer-driven sectors like food and beverage and lifestyle retail, having worked in the GCC, SAARC, ASEAN, and Indian markets, he has an in-depth understanding of what drives a customer to make that final purchase.

     

    Before joining CaratLane.com, Mr John worked with leading brands like Titan, UB Group, Hindustan Unilever and Bisleri.

     

    Commenting on his appointment, Mr John said: “I am very excited to join CaratLane.com as it brings clarity and information-driven empowerment to customers to help them make informed choices. This is crucial for a high-value industry like ours where customers, owing to lack of knowledge, are hesitant to go beyond their trusted family jeweller. The strategy going forward will be to increase the credibility and further establish the identity of CaratLane.com as India’s leading online jeweller.”

     

    Speaking on Mr John’s appointment, Mithun Sacheti, Founder and CEO of CaratLane.com said: “Calvin’s varied experience across different sectors will benefit CaratLane.com both from a category and function perspective. His understanding of the Indian jewellery market, coupled with his experience in setting up the entire e-commerce channel for a leading national brand gives him an ‘intra-preneurial’ perspective which is very important for a business model like ours. We are confident that he will take CaratLane.com to newer heights.”