By A Correspondent
V-Guard Industries Limited unveiled its new identity and vision for the brand.  Said Mithun Chittilappilly, Managing Director, V-Guard Industries: “They say life begins at 40 and at V-Guard it certainly does. And to live that, we have decided to re-invent ourselves completely. We are not just thinking up the next innovation. We are constantly seeking to understand human life and its relationship with tools and appliances. And then to evolve a seamless experience with thoughtfully engineered products in our quest to enriching consumer lives. We took a conscious call to go beyond not just being a trustworthy, reliable, honest brand but to also evolve into a thoughtful, inspiring and dynamic trendsetter. The new identity reinforces the new age values that we would want to imbibe in our endevour to create thoughtfully smart and technologically intuitive products for our discerning consumersâ€