By A Correspondent
The grandmaster is in the house. After a successful season of Jhalak Dikhhla Jaa Bangla, ETV Bangla is now gearing up to entertain viewers with the reality TV show, Bigg Boss. While Bigg Boss will now speak in Bengali, the affable and effervescent Mithun Chakraborty will be seen hosting the show in an all-new avatar.
Produced by Endemol India, Bigg Boss is slated to go on air on ETV Bangla in the month of June.
Talking about his new role, Mr Chakraborty said, “Bigg Boss is a very intriguing format. To be a celebrity and to be under surveillance 24×7 on national camera is no easy task and it’s my honour to be the link between the Bigg Boss house and the outside world for my fellow friends of the industry. I look forward to starting the shoot for the show soon.”
Ravish Kumar, Executive Vice President & Business Head, Regional Channels, Viacom18, in partnership with ETV said, “The Bigg Boss frenzy has hooked many Hindi GEC viewers over the years and, given the phenomenal success of its first regional foray in Karnataka earlier this year, we are now delighted to introduce this format to Bengal. Society’s insatiable curiosity to get a peek into the lives of their favourite celebrities is something that holds universal appeal and we hope that the show will further accelerate and add momentum to our existing bouquet of content”.
- Deepak Dhar
Deepak Dhar, CEO, Endemol India said, “Bigg Boss is based on a universal concept that has successfully appealed to audiences across markets. Adapting a cult show like Bigg Boss in a regional market helps us reach out to captive audiences who are eager to consume the programme in their preferred language. We are certain that the Bangla version will be received with a lot of enthusiasm.”