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Tag: Mithila Saraf

  • Strengthens its leadership

    Famous Innovations elevates Mithila Saraf as CEO

    By Our Staff

     

    Famous Innovations creative agency elevates Mithila Saraf as the CEO. In her last 10 years at Famous, she has steered growth for more than 50 brands including Raymond, Mahindra, Titan, Van Heusen, Budweiser, Absolut, Jameson, Diageo, Unilever, etc. as well as for Famous as a brand itself.

     

    Raj Kamble, founder and CCO, of Famous Innovations said: “Mithila takes this role on the same day that she completed 10 years with this entrepreneur-driven company, and trust me it’s not easy working with an entrepreneur. She has been my partner since day 1, today she just gets the title. She joined the company with no salary as an intern and it’s incredible to see her journey today, leading 3 offices and our aggressive growth plans. In the last 10 years, I saw many Mithilas, but her signature is that she is always balanced, empathetic and very fair to everyone. Her work is her personal life and she makes people her family. While on the one side she’s been winning Young Business Leader of the Year, on the other she has represented India at Cannes as a Copywriter for 3 years in a row. This tells us about her sensitivity, insight and balance of the logical and the emotional. Everyone looks at Famous and thinks it’s all me, but that’s not true. Mithila and a few other people will now take this agency further than anyone imagined, we’re opening offices in Dubai and Malaysia soon and one day we will be in New York. My mandate for her is to make not just the most profitable agency, but the happiest agency. With this move, I get to focus more on doing what I am good at – the creative work – and I think the next decade is going to belong to us.”

     

  • 'Sway with Me' concept filmed by Famous Innovations

    Mia by Tanishq goes festive

    By Our Staff

     

    With the festive season kicking in, Mia by Tanishq has launched the #SwayWithMia campaign with an aim to create awareness about the brand’s latest ethno-contemporary festive collection, ‘Sway With Me’.

     

    Speaking about the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, said: “Dance is one of the most primitive forms of self expression- hard coded in our brains. Even little babies move to the rhythm, such is the instinct. We dance because it is a great way to express an emotion when words seems inadequate. Dance is simply a medium by which we show the world and ourselves who we truly are and who we want to be. Deep down in our hearts we believe we are unique and when we sway to the music in our hearts we are reveling in our most authentic version of ourselves. Our latest Brand film celebrates the products inspired by the rhythmic sway of dance forms and the campaign is a tribute to a woman’s self-expression.”

     

    Added Mithila Saraf, Business Head, Famous Innovations said: “We started with an inspiring collection in “Sway with Me” with fluid designs that symbolise freedom, dynamism and joy – traits that are signature of Mia women too. We brought this alive with the insight that today’s young women bring life and rhythm to any situation they’re in, and nothing can stop them from celebrating themselves. The film is a simple illustration of that spirit.”