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Tag: Mithali Raj

  • The 3 TVCs feature Amitabh Bachchan, Yuvraj Singh & Mithali Raj

    Samsonite launches new campaign

    By Our Staff

     

    Samsonite luggage brand has launched a new campaign ‘Tested like Samsonite’. It seeks to create common ground with individuals that have come face to face with the various adversities of life and is a testament to those who chose to rise back up and face the challenges with confidence and valour.

     

    Centre of Gravity, a strategic consulting partner, conducted extensive research for Samsonite to identify its core consumers and developed an insight into what these consumers truly care about. Following this exercise, the campaign was conceptualized which includes a series of 3 TVCs featuring Amitabh Bachchan, Yuvraj Singh & Mithali Raj, who have powered through several adversities at different points in their respective journeys. The TVCs will be amplified through an integrated campaign spanning digital, outdoor, and social media.

     

    Commenting on the campaign, Jai Krishnan, CEO, Samsonite India said: “Samsonite bags are made with utmost care, to ensure they look the part! They are aesthetically engineered which makes them extremely durable and offer differentiated functionality. Every Samsonite goes through several rigorous stress tests and that is what truly sets us apart. The campaign brings alive this aspect of the brand in a beautiful manner.”

     

    Prateek Bhardwaj, CCO, Lowe Lintas added: “The campaign cements Samsonite’s position as the ultimate benchmark when it comes to quality testing by drawing parallels with the challenges that each one of us, no matter how privileged, goes through in our journey.”

     

     

  • The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj

    Ogilvy partners government in war against Covid-19

    By A Correspondent

     

    Ogilvy India has created an anti-coronavirus campaign for the Government of India, under the title, ‘Mask Force’. It involves some of India’s cricketers talking to the nation, starting with captain Virat Kohli and concluding with Sachin Tendulkar. The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj.

     

    Speaking about the exercise, Ogilvy’s Chief Creative Officer Worldwide and Executive Chairman, India, Piyush Pandey said: “For decades now, we at Ogilvy have stepped up to stand by our country’s needs through our CSR, be it for polio eradication, literacy, fighting crimes against women and many more causes. So as soon as the Government of India approached us for our effectiveness in spreading messages to the masses, we wholeheartedly jumped in to do our bit. I believed that ‘Mask Force’ would be a likeable term that could be used to galvanise the whole country, hence decided to name this program ‘Mask Force’.”

     

     

  • They will first come together in the Casting Crème Gloss campaign that celebrates women and their distinct personalities that set them #AShadeApart

    L’Oreal announces new brand ambassadors for India

    By A Correspondent

     

    L’Oréal Paris has announced actor and singer Aditi Rao Hydari, former captain of the Indian women’s national cricket team -Mithali Raj, and TV personality Shakti Mohan as the brand’s latest ambassadors in India.

     

    Aditi, Mithali and Shakti bring alive L’Oréal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.

     

    Pau Gruart, L’Oréal Paris spokesperson said, “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”

     

    The three new ambassadors will be seen in the Casting Crème Gloss campaign, #AShadeApart. The campaign acclaims women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart.

     

     

  • American Tourister has launched its exclusive Champions Edition luggage

    Mithali Raj joins American Tourister to cheer for the men in blue

    By A Correspondent

     

    American Tourister has extended its ongoing #YourAccessToTheWorld campaign, spearheaded by captain of Team India Virat Kohli.

     

    Said Anushree Tainwala, Executive Director Marketing, Samsonite South Asia: “With the excitement building as we head into this year’s cricket world cup, I’m thrilled to introduce American Tourister’s newest campaign. As the entire nation comes together to support our brave squad, this video serves as an outlet for our passion and excitement. With contributions from every gender, age group, and section of society, and led by the wonderful Mithali Raj, we’ve perfectly embodied the strength that lies in our diversity!”

     

    Added Bodh Deb, Vice President & Branch Head, Autumn Grey Mumbai: “As an agency full of ardent cricket fans, everybody in the team was too eager to deliver on this campaign brief. A simple thought of an anthem crowd sourced from the fans and who better to feature in the anthem video than Mithali Raj. A heart felt message from the women’s ODI cricket team captain to the men’s ODI cricket team captain.”

     

     

  • The women’s cricket team is on a fine journey, but it’s just the start, writes Shailesh Kapoor

    Indian Women’s Cricketers: Stars in the Making

     

    By Shailesh Kapoor

     

    As I write this, I’m watching the Indian women’s cricket team bow out in the T20 World Cup, losing their semi-final game to England after a lacklustre performance. Thus far, it’s been an excellent World Cup for the team, where they won everything on offer, and fairly emphatically too.

     

    You can’t win everything. But the Indian women’s cricket team has been winning a lot more in recent times than ever before. The 2017 ODI World Cup in England is where the surge started. India reached the final and should have won it against the hosts, chasing. a modest total, but lost by nine runs in a tight finish. But the run of performances leading to that final made the media and the audiences sit up and take up notice. In particular, the semi-final performance against Australia, featuring a dream innings by Harmanpreet Kaur, where she scored an unbeaten 171, was the gamechanger in this regard. The rise of women’s cricket in India was covered in this column too at that time, which can be read here.

     

    Since then, the team has built on its strengths, and has now three clear stars headlining the unit. Mithali Raj is a veteran with many records to her name, while Harmanpreet Kaur and Smriti Mandhana are exciting, young batters who play a brand of cricket that’s immensely entertaining and new-age.

     

    During the ad breaks in today’s game, I saw Kaur endorsing a natural fruit juice brand. Raj has been endorsing brands too, and I’m sure Mandhana is beginning to get her share of credit on that front. This was unthinkable two years ago.

     

    Star Sports have done well to promote women’s cricket with all sincerity, well knowing that the ratings will take time to come. It’s too early to expect these games to show up on the top programme charts. But the rise in interest is definitive. When India’s men’s team lost the first T20 to Australia earlier in the week, an English news anchor covered it in the headlines, specifically prefixing “men’s” to avoid confusion. That tells you something about the progress that has been made.

     

    The women’s cricket team is on a fine journey, but it’s just the start. They will need to be consistent over the next couple of years to build a bigger fan base. That’s when the stars will come into their own, becoming sporting stars like Saina Nehwal, PV Sindhu or Sania Mirza.

     

    In the Ormax Sports Stars October 2018 report, four Indian sportswomen feature in the Top 25 most popular sportspersons in India (across sports, nations and gender), and these are Nehwal, Sindhu, Mirza and MC Mary Kom. Raj follows at no. 26, at less than 10% popularity share of Nehwal. So clearly, there’s a lot of fan base to still cover.

     

    The men’s team has done very well in the ODI and T20 formats in recent years, and now enter most series or tournaments as the favorites to win. That’s the next target for the women’s team. And it may not be too far away.

     

     

  • The festival seeks to build a freewheeling community that allows women to literally 'Open Doors' for themselves and each other

    Barkha Dutt to host #WeTheWomen on Dec 9 & 10

    By A Correspondent

     

    Former NDTV editor and anchor Barkha Dutt will curate a festival titled ‘We The Women’ to be held in Mumbai on December 9 and 10. The festival is being presented by Facebook and UN Women and will be open to both women and men.

     

    Speakers include Union Ministers Smriti Irani and Harsimrat Badal, Cricket team captain Mithali Raj, Olympic medal winner Sakshi Malik, Corporate leader Roshni Nadar, Lawyer Pallavi Shroff, Hip-Hop sensation from Punjab Ginni Mahi, actor Twinkle Khanna (on a panel with ‘Padman” Arunachalam Muruganantham), Ankhi Das, Director of Public Policy at Facebook, Poonam Muttreja of the Population Foundation of India, Women soldiers of the Indian Army; a pace bowler from Kashmir, the women leading a private aerospace mission to the Moon and an 83 year-old sharpshooter called ‘Revolver Dadi’.Farhan Akhtar, Maati Baani and Ginni Mahi will perform at the festival.

     

     

  • Mithali Raj is the highest run-scorer in women's international cricket

    Viacom18 Motion Pictures acquires rights for Mithali Raj biopic

     

     

    Viacom18 Motion Pictures has acquired the rights for the biopic of Indian women’s cricket team captain Mithalli Raj. The studio has in the past also backed films like Mary Kom and Bhaag Milkha Bhaag amongst others.

     

    Said Ajit Andhare, COO, Viacom18 Motion Pictures: “Viacom18 Motion Pictures has always been the pioneer in showcasing content with portrayal of strong women characters right from Queen to Kahani to Mary Kom. We are proud to be collaborating with the young and inspirational Mithali Dorai Raj, a name single handedly responsible in bringing about a shift in the way women’s cricket team was perceived in our country.”