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Tag: Mitali Sharma

  • The campaign, #OnlyInSalons emphasizes on the importance of an expert when it comes to colouring hair

    Supari Studios unveils #OnlyInSalons campaign for L’Oreal Professional

    By A Correspondent

     

    Supari Studios and 22 Feet Tribal Worldwide have released a new video for L’Oreal Professional. The campaign, #OnlyInSalons emphasises on the importance of an expert when it comes to colouring hair.

     

    Said Mitali Sharma, Executive Producer, Supari Studios: “L’Oreal came to us with the brief for this project where they wanted to create a video that motivates women to go to the salon to colour their hair as opposed to doing it themselves at home. Instantly we knew that we could make a very interesting film – especially since it was going to be focused on the digital medium – and began working on a couple of ideas. After a few conversations with the client, we knew which route would work for the film. We also knew that we would be working with Twinkle Khanna so we worked towards adding quirks from her perspective in the script so that it felt more natural to her. And working with Twinkle Khanna was as fun as watching her on screen, she is awesome!”

     

    Added Akshat Gupt, Director, Supari Studios: “Today the biggest teacher is Youtube. With the penetration of the Internet knowledge sharing is at its peak and today you can do things yourself easily. Ironically enough, we often misinterpret how easy it is to do something at home. Some things are easier than others and some you just need an expert to execute. The film was based on this insight and hence we created the why do it yourself campaign. In order to use twinkle’s quirky personality we started with an interesting angle of her working out to capture the audience attention. We also used a series of fast cuts called as a hip hop montage to present a hair commercial in a unique and differentiated manner. We tried to keep it light and real in order to make the film relatable.”

     

     

  • The key feature of the product is brought to the fore by Sanya Malhotra, star of the film ‘Dangal’

    Supari Studios unveils campaign for Moisture Surge

    By A Correspondent

     

    Supari Studios has produced the latest campaign for Clinique for the product, Moisture Surge.

     

    Said Anna Joseph, Director of the film: “The brief we received was that the film had to cover different moments over 72 hours in Sanya Malhotra’s life. As a young actress her days are filled with all sorts of activities – from photo shoots to rigorous dance rehearsals to downtime with friends – we wanted to give the viewer an insight into her personality as well as establish how Moisture Surge is a product she relies on to keep her skin looking great through the day. We tried to intersperse the product shots organically through the film so they felt like a part of her regular routine. We kept the camera movement fluid and made her interact with the camera as much as possible so it would feel like you’re moving with her through different parts of her day. Lastly, we made sure to put her essence into the film so that it felt natural and fun. She’s a great dancer and a very positive, happy person – it was important to bring that out in the film.”

     

    Mitali Sharma

    Added Mitali Sharma, Executive Producer, Supari Studios: “When Clinique came to us with the brief for this project, we knew that the 72 hour factor of the product would be pivotal. There’s so much that happens in 72 hours of any person’s life especially someone like Sanya, so this film is extremely relatable for anyone that watches it. When developing the narrative and script for this we felt that the mood and theme of this film would resonate with the target audience “