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Tag: misleading advertisements

  • CCC upheld complaints against 16 out of 23 advertisements in October 2012

    ASCI’S NAMS doubles number of misleading ads monitored within 6 months

    By A Correspondent

     

    Since its inception in May 2012, ASCI’s National Advertising Monitoring Service (NAMS) has doubled the number of misleading ads that have been registered with the Consumer Complaints Council (CCC) in the first six months of the year. In relative terms, the number of ads against which complaints have been upheld has jumped significantly from 177 over the full year last year to 205 within a short span of six months for the period in the current year (May to October 2012). NAMS has been instrumental in rigorously tracking most of the advertisements being released across print and television.

     

    Commenting on this, ASCI Chairman Arvind Sharma said, “This is a commendable milestone for the the National Advertising Monitoring Service initiative introduced by ASCI, as we have been successful in doubling the number of misleading ads tracked within a very short period. NAMS is equipped to closely scrutinize a wide range of ads, thus preventing the exposure of misleading communication. We are confident that the NAMS initiative will go a long way in not just helping the ad self-regulation redressal process manifold, but also in safeguarding the interests of Indian consumers.”

     

    During October 2012, the CCC upheld complaints against 16 out of 23 advertisements. There has been a notable rise in the education sector ad complaints being upheld. During the same period companies in the healthcare, personal care and insurance space were also seen to be releasing ads that make misleading claims.

     

     

    Sector

    		 Advertiser Advertisement Complaint CCC
    Food & Beverage GLAXOSMITHKLINE CONSUMER HEALTHCARE LTD Horlicks  As per the complaint, the print advertisement claims, “1 Health Drink, 5 Proven Benefits”, “Clinically proven” with a super “claims based on a study by NIN Hyderabad comparing micronutrients enriched beverage vs non-fortified placebo”. These claims are misleading and unsubstantiated as it does not disclose the year in which the said study was conducted and fails to disclose whether the product tested as part of the study was Horlicks. The advertisement states that, “In an extensive 14-month clinical research involving 869 kids, half the kids were given Horlicks with milk and the other half kids were given an ordinary health drink. As a result of this study, Horlicks kids were found to have more bone area, more muscles, better concentration, more active nutrients and healthier blood. Making Horlicks India’s only health drink shown to improve 5 signs of growth in children”. “Making Horlicks India’s only health drink & shown to improve 5 signs of growth in children”, is false and misleading.  The advertiser has failed to disclose the source of any well researched / accepted literature or reputed institute that suggests or recognizes these signs as “signs of growth”. The advertisement does not disclose the manner in which Horlicks provides comprehensive nutrition as has been claimed in the advertisement. The recommendation of Horlicks in every glass of milk is in contradiction with its own recommendation on the pack of Horlicks. Whereas the Horlicks pack, which also makes the same claim of 5 signs of growth, recommends Horlicks to be taken either in milk or water, both the print and the electronic advertisement recommend that Horlicks be taken with milk. The CCC noted that 5 out of the 7 claims did not follow the guidelines prescribed by ASCI. The complaint was UPHELD.
    Personal Care CADILA HEALTHCARE LIMITED (*) Everyuth Natural Fairness Face Wash As per the complaint, the advertiser claims that Everyuth Natural Fairness Face Wash “is the only one to have active mini capsules that clear the skin and make it look fair”. Advertiser needs to provide scientific proof and comparative data in substantiation of the claim. The data submitted by the advertiser is not a technology unique to them. The CCC concluded that the scientific data provided did not adequately support the claim that Everyuth Natural Fairness Face Wash “is the ONLY one to have active mini capsules that clear the skin and make it look fair”. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
    HINDUSTAN UNILEVER LTD (*) Pepsodent Expert Protection Toothpaste As per the complaint about the print advertisement, the complainant got the impression that she does not need to use dental floss or mouth wash as Pepsodent Expert Protection Toothpaste claims to provide the same equivalent benefits. On minutely going through this print advertisement, it shows a postscript at the end of the same which cannot be read at all.  The CCC noted that the super in the press advertisement did not meet the Guidelines on Supers Size prescribed by ASCI. The complaint was UPHELD. The CCC noted the advertiser’s assurance that they have stopped the advertisement.
    Healthcare VLCC PERSONAL CARE LTD VLCC Health Care Shape Up As per the complaint, the advertiser claims that VLCC Health Care Shape Up “tones waist in just 3 weeks”. This claim needs to be substantiated with statistical and other necessary data. In the absence of a control group, the clinical data submitted by the advertiser did not adequately substantiate the claim that ‘VLCC Shape Up “tones waist in just 3 weeks”. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. 
    VLCC PERSONAL CARE LIMITED VLCC Shape Up Waist and Tummy Trim Gel As per the complaint, the advertisement claims that, “It complements your regular exercises like walking, dieting, stretching etc. by melting that stubborn fat around the waist & tummy area”, “Natural, safe and easy to use; this gel will help you discover a slimmer you in just 3-6 weeks”. The advertiser should provide supporting technical data, details of tests/trials conducted, with comparative data in substantiation of these claims. The CCC concluded that although the product is positioned as a complementary treatment, the advertisement was considered misleading because it implies that the usage of the product melts fat in specific areas. This has not been adequately substantiated through clinical trials. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. 
    Education IVYGMAT GMAT Prep Course As per the complaint, the advertisement claims, “356 students scored in the range of 760-790 marks in the last one year”, “Train with the perfect 800 score trainer with minimum official GMAT Score”, “the only trainer in India with a verbal score of 99th percentile”. These claims appear to be false. The advertiser should substantiate these claims with supporting data.  The CCC concluded that the claims made in the advertisement and cited in the complaint were inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. 
    INSTITUTE OF FINANCE & ACCOUNTS 100% Job Guarantee As per the complaint, the advertiser claims that the Institute of Finance & Accounts “gives 100% Job Guarantee”. This claim needs to be substantiated with statistical and other necessary data. The CCC concluded that the claim that IFA “gives 100% job guarantee” was not adequately substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. 
    VPM CLASSES As per the complaint, the advertiser claims that the “VPM Classes”, is India’s no.1 coaching institute for higher education, having 800+ selections in MSc/ PhD/ MTech exams”. It also claims to have “India’s best performance in NET/IIT JAM”. These claims need to be substantiated with statistical and other necessary data. The CCC concluded that in the absence of comparative data of other institutes, the claims that VPM Classes “is India’s No.1 coaching institute for higher education”, and that it has “India’s best performance in NET / IIT JAM”, were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. 
    NIBM PO MAKER INSTITUTE As per the complaint, the advertiser claims that the “NIBM PO Maker Institute” has an important role in providing placements to more than 1,000 students during the last ten years and also claims to have been honoured as No. 1 in Jharkhand. These claims need to be substantiated with statistical and other necessary data. The CCC concluded that, in the absence of adequate relevant data, the claim that “NIBM has provided placement to more than 1000 students since the last 10 years”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. 
    SKY ACADEMY As per the complaint, the advertiser claims that Sky Academy is “India’s No.1 Air Hostess/Flight Stewards Training Institute & offers 100% job placement”. These claims need to be substantiated with statistical and other necessary data.  The CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not adequately substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.
    ELECTRONIC TECHNOLOGY & TELECOMMUNICATION As per the complaint, the TVC claims that”ET & T ET & T-VC training provided in the institute helps earn 30k-40k per month”. This claim needs to be substantiated with necessary statistical data.  The CCC concluded that in view of inadequate proof the claim, “ET & T ET & T-VC training provided in the institute helps earn 30k-40k per month”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. 
    Media DAINIK BHASKAR GROUP (*) Fast-tracking your way to success As per the complaint, the brochure claims Dainik Divya Marathi “to be No.1 in terms of circulation and readership”. The advertiser has provided `In-house MIS’ and `IMRB’ as the source of their claim. The figures are neither supported by the Audit Bureau of Circulation nor by the IRS. Also, they have provided incorrect advertising market share figures for various categories without mentioning any source. Thus the figures are intentionally misleading.  The CCC noted the contents of the brochure and concluded that the claim that Dainik Divya Marathi “is the No. 1 in terms of circulation and readership”, was not substantiated by ABC or IRS data. The advertisement – brochure contravened Chapter I.1 of the Code. The complaint was UPHELD. The CCC noted the advertiser’s response that the said brochure has already been withdrawn.
    DAINIK BHASKAR GROUP (*) How Divya Marathi opened the new market As per the complaint, the brochure claims Divya Marathi “to be No.1 in terms of circulation copies”. Neither has the advertiser given any reference to any source and nor are the figures supported by `Audit Bureau of Circulation’. Thus the figures are intentionally misleading, and create confusion amongst agencies and advertisers. The CCC noted the contents of the brochure and concluded that the claim that Dainik Divya Marathi “is the No. 1 in terms of circulation copies”, was not substantiated by the ABC. The advertisement – brochure contravened Chapter I.1 of the Code. The complaint was UPHELD. The CCC noted the advertiser’s advice that the said Brochure has already been withdrawn. 
    Insurance MAX LIFE INSURANCE (*) Shiksha Plus II child plans As per the complaint, the advertiser claims that Max Life has “lowest child insurance plan in insurance history”. This claim needs to be substantiated with statistical and other necessary data. The CCC concluded that in view of the absence of comparative data, the claim that Max Life has “lowest child insurance plan in insurance history”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. The CCC noted the advertiser’s advice that the said advertisement was not authorized by them. 
    Others ALDA CHIMNEY As per the complaint, the advertiser claims that “Alda Gallery – Best Marketing (Pondicherry)”, has the best kitchen chimney in India”. This claims needs to be substantiated with scientific evidence and appropriate market research data. The CCC concluded that, in the absence of comparative data, the claim that “Alda Chimney is the best kitchen chimney in India”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD. The CCC noted the advertiser’s advice that the said advertisement was released by one of their dealers, and the same advertisement will not appear again. 
    SAHARA INDIA TV NETWORK (*) Sahara Q Shops As per the complaint, the TVC shows – 1) “a family enjoying their breakfast and suddenly Sachin Tendulkar starts performing the last rites of entire family while carrying a mud pot of water on his left shoulder”. 2) “A mother is giving a body massage to a new born child, and she gets major shock when Virendra Sehwag replaces the cradle of the baby with a hospital bed containing intravenous fluid bottle”.3) “A gentleman posed as some medical practitioner suggests the purchasing grocery or some other products can cause Paralysis, Brain Damage, Cancer, Glaucoma, Kidney Failure, without citing a source, statistics data or research to justify his claims”. This TVC is using fear and scare tactics to sell such products which are already adulteration-free. The TVC shows portrait of young and healthy children in a disturbing manner. 

    The CCC concluded that the claims made in the advertisement and cited in the complaint, were inadequately substantiated, and the advertisement was misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. The CCC noted the advertiser’s advice that the said TVC was discontinued in August 2012.

     

     

  • August saw a significant increase in complaints against ads because of the pickup by the National Advertising Monitoring Service (NAMS)

    Pro-active monitoring sees more complaints being registered with ASCI

    By A Correspondent

     

    During the month of August 2012, the Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) upheld complaints made against 23 advertisements out of 30 from various sectors like Education, Healthcare and FMCG with media houses. During the same period it did not uphold complaints against 7 such advertisements. The sharp increase in complaints is largely due to the National Advertising Monitoring Service (NAMS) which sand picks up a large number of misleading advertisements across sectors.

     

    HINDUSTAN UNILEVER LTD (*) – Rin detergent powder: As per the complaint, the TVC claimed that “only Rin has yellow fighters that brighten dull yellow clothes”. The advertiser needs to provide scientific proof in substantiation of these claims. The CCC considered the technical data provided by the Advertiser. The CCC concluded that the use of patent used by the Advertiser did not mean that the same benefit of brightening dull yellow clothes could not be claimed by using any other technology. The claim that “Only Rin brightens dull yellow clothes” is false and misleading as it is not the only detergent to do so. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD.

     

    HINDUSTAN UNILEVER LTD (*) – Pepsodent Germicheck Magnet: As per the complainant, the Pepsodent Germicheck pack that he brought which was 200g for Rs. 64/- had an offer of Pepsodent G 40g free. The free 40g toothpaste is not Pepsodent G, which is better quality toothpaste, but the free 40g toothpaste is also Pepsodent Germicheck. This is a promotion gimmick. This offer is false and grossly misleading the consumers. The CCC concluded that whilst an offer of Pepsodent G 40 gms free was made, what was given along with the pack was Pepsodent Germicheck. The promotion message on the pack was misleading and contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    HT MEDIA LTD (*) – Hindustan ki Lehar: As per the complaint, the advertiser claimed that Hindustan ki Lehar “has a circulation of 12 Lakh copies”. The truth is that, as per the ABC (Audit Bureau of Circulations) Jul-Dec 2011, their circulation figures were 6.9 Lakh copies across 9 editions while the other 3 editions were not reported by the ABC. The CCC concluded that the claim, “Hindustan has a circulation of 12 Lakh copies”, was not substantiated by an independent research organization. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    DIVYA BHASKAR GROUP – Divya Marathi: As per the complaint, the promotional material of the advertiser claimed that Divya Marathi has 5 editions (in Aurangabad, Nashik, Jalgaon, Ahmednagar, and Solapur) which are the “No.1 dailies by circulation”. This claim has no reference to source; the figures given are completely different from the circulation figures given by the ABC (Audit Bureau of Circulations) and are misleading. Apart from that, they also quoted baseless and incorrect circulation figures for Lokmat publication. The CCC concluded that the claim of Divya Marathi being “the No. 1 daily” was not substantiated by an independent research organization. The publicity material contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    DIVYA BHASKAR GROUP – Twice the readership in Bhatinda: As per the complaint, Dainik Bhaskar has claimed that “their readership is twice that of competition in Bhatinda city”. However, the truth is that – a) the only existing currency to measure readership in India is the IRS. b) The IRS does not report figures for Bhatinda separately. c) There is no basis on which this claim can be made in Bhatinda. The advertisement is false and is likely to mislead the public. The CCC concluded that the claim that, “Dainik Bhaskar’s readership is twice the readership of the competition in Bhatinda city”, was not substantiated by an independent research organization. The advertisement contravened Chapter.I.1 of the Code. The complaint was UPHELD.

     

    DIVYA BHASKAR GROUP – Ahead in readership in Patiala: As per the complaint, Dainik Bhaskar has claimed that “their readership is 20% more than that of the competition in Patiala city”. However, the truth is that – a) the only existing currency to measure readership in India is the IRS. b) The IRS does not report figures for Patiala separately. c) There is no basis on which this claim can be made in Patiala. The advertisement is false and is likely to mislead the public. The CCC concluded that the claim that, “Dainik Bhaskar’s readership is 20% more than that of the competition in Patiala city”, was not substantiated by an independent research organization. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    CAVINKARE PVT LTD – Fairever Fairness Cream: As per the complaint, the advertiser claimed that Fairever Fairness has a natural fairness system with saffron, milk and wheat germ oil that prevents skin from darkening and gives clear smooth skin. The advertiser needs to give scientific proof in substantiation of these claims. In the absence of scientific proof, the CCC concluded that the claim, “the cream prevents the skin from darkening”, was not substantiated. The advertisement contravened Chapter I.1of the Code. The complaint was UPHELD.

     

    ULTRATECH INDIA LTD: 18 Again – Vaginal Tightening and Rejuvenation Cream – As per the complaint, ”18 Again” claims vaginal tightening and rejuvenation of the vagina and it says “Feels like a virgin”. The TVC also shows an old lady ordering the product. The entire TVC represents vulgarity, in light of the generally prevailing standards of decency and propriety, which would cause widespread offence particularly among women. The advertisement contravened Chapter II of the Code. The complaint was UPHELD.

     

    EMDI INSTITUTE OF MEDIA & COMMUNICATION – The print ad claimed that EMDI is “India’s Largest Media Institute”. The advertiser failed to provide comparative data of other leading brands and other necessary data as proof. The CCC concluded that the claim that EMDI is “India’s Largest Media Institute” was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    TVC SKY SHOP LTD – Dr. Slim Tea – The print advertisement claimed that Slim Tea being an herbal tea can help lose weight effectively. It can improve your immune system”, “Shed kilos of extra fat, weight and inches”. Herbal Tea or any other type of tea cannot deliver weight reduction. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated with clinical trials. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    TVC SKYSHOP LTD – Full Gliding LG Touch Screen: As per the complaint, the Complainant ordered an LG mobile phone from TVC Skyshop Ltd. in May 2012 for a special offer price of Rs.5890/- plus Rs.250/- for delivery charges. The phone was delivered two weeks later but the phone supplied was not an LG phone but some other brand. The touch screen was not working properly and the QWERTY key pad numbers were not functional. The pouch supplied did not fit the phone. The CCC concluded that the mention of the LG logo contravened Chapter IV.2 of the Code – “Advertisements should not make unjustifiable use of the name or initials of any other firm, company or institution, nor take unfair advantage of the goodwill attached to the trademark, or symbol of another firm”. The complaint was UPHELD.

     

    LIDA BIOTECH PVT LTD – Lida Slimming Pills: The print advertisement conveys that one pill a day, with no need of exercise and diet can help lose 8-15 kg and 30 inches all over the body without any side effects. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    NIFE INSTITUTE OF ENGINEERING – As per the complaint, the advertiser claims that NIFE (Institute of Fire Engineering) have provided jobs for 3000 to 4000 students per year. This claim needs to be supported with necessary data. . The CCC concluded that the claim mentioned in the advertisement was substantiated to the extent of around 3000 students employed whereas the range of students mentioned was a wide range of 3000 to 4000 students per year, which is misleading. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    GLOBAL HEART FOUNDATION – As per the complaint, the advertiser claims treatment within 35 hours without Angiography, Bypass or stent Angioplasty. Enhanced External counter pulsation therapy (EECP) and Natural Bypass is done without operation, and diagnosis. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated adequately. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    SIGMA INSTITUTE OF MANAGEMENT & TECHNOLOGY – Diploma in Hotel Management: As per the complaint, the advertiser claims that Sigma Institute of Management & Technology gives 100% Job Placement in 5 Star Hotels or 200% Money Back Guarantee. The CCC concluded that the claim of “100% Job Placement in 5 Star Hotels or 200% Money Back Guarantee” was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    BRAD ENTERPRISES – Brad Eye Glass Remover: As per the complaint, the advertisement claims, “Remove eyeglass with 100% Ayurvedic eye drops”, “Helps reduce eyeglass 0.5 per month”, “Helps remove cataract without operation”, “Helps diabetes patients, darkness”, “No side effect”. The Website claims “Cure various eye problems with 100% Ayurvedic eye drops by reducing eyeglass number” and “Improve eye vision”. The advertisement misleads eye patients into not using eyeglasses and to rely on the eye drops. The advertisement also misleads diabetics into rely on this product. The print advertisement claims and the website claims need to be substantiated with data from independent research. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    SISTEMA SHYAM TELESERVICES LTD – MTS Mblaze: As per the complaint, the advertiser claims to be India’s Fastest Internet service provider. The advertiser needs to substantiate the claim with comparative data in relation to other leading brands as proof of being the fastest internet service provider in India. The CCC concluded that in the absence of comparative data, the claim “India’s Fastest Internet service provider” was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    TELEBRANDS INDIA – Chimaxx Daily Walke: As per the complaint, the advertisement claims that with Chimaxx Daily Walker one can “lose weight lying down without exercise, diet, jog or taking pills”, “Fights Diabetes, Blood Pressure and helps lose weight”. The CCC concluded that in the absence of scientific proof the claim that, “with Chimaxx Daily Walker, one can lose weight lying down without exercise and that it fights diabetes & blood pressure” was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    NIRMEETI HEALTH CARE PVT LTD – Obecu Capsule: As per the complaint, the advertisement claims that Obecu capsule helps “Tummy Tuck and reduce weight”, “No dieting, No exercise, No side effect”. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    M S RAMAIAH INSTITUTE OF TECHNOLOGY – 100% Placement in 2011-12: As per the complaint, the claim, “100% Placement in 2011-12”, seems exaggerated. The advertiser should prove this by providing details of employment of every student who passed out from MSRIT in 2012. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter 4 (e) of ASCI Guidelines for Advertising of Educational Institutions & Programs and Chapter I.1 of the ASCI Code. The complaint was UPHELD.

     

    ESCORTS LIMITED – Farmtrac 40 Tractor: As per the complaint, there is a wrong interpretation of the concerned product feature. The advertisement compares wheel base of the 2 tractors, and claims that Farmtrac 40’s slightly longer wheel base provides better stability in haulage work. The CCC concluded that the comparison of the two tractors on only a few factors is likely to mislead consumers that the Advertiser’s product is better than the complainant’s. The advertisement was misleading by omission and contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    BHOPAL SAHAKARI DUGDH SANGH MARYADIT – Sanchi Namkin & Sada Matta: The print ad claims that Sanchi Namkin and Sada Matta “improves immunity power”, “decreases heat”, “improves digestive System”, “provides minerals”, “helps to reduce weight”, “prevents you from bacteria of cancer”. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated with clinical proof. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    MANGALAYATAN UNIVERSITY: The advertisement claims that Mangalayatan University is “The Best Emerging University in India”, ” Over 85 of India’s leading companies have already made over 450 offers to MU students”, ” Highest offer of rupees 5, 68000/- and overall placements of 85% & MBA 96%.” The Advertiser should provide statistical and comparative proof to substantiate the claims. The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    During the month of August, the CCC also received complaints against 7 print advertisements. The complaints were received against the advertisements of “Whirlpool Cooking Appliances”, “Massey Ferguson Tractors”, “Hemor Rite”, “Metro Group of Hospitals”, “Graphic Era University”, Best Brown Rice, Mohak Hi-tech Speciality Hospital. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were NOT UPHELD.