MxMIndia

Tag: Mirum

  • To redefine customer engagement

    Mirum & WebEngage enter a partnership

    By Our Staff

     

    Mirum India, a Wunderman Thompson (soon VML) company, and WebEngage, a full stack retention operating system, have joined forces.

     

    The collaboration is set to bring together Mirum’s experience and expertise in MarTech and WebEngage’s marketing automation platform.

     

    Commenting on the partnership, Mihir Karkare, EVP, Mirum India, said: “This is a significant partnership for both Mirum and WebEngage as we are two best-in-class players working towards delivering value to our customers. The strong synergy of WebEngage’s robust platform with our expertise in delivering MarTech projects will surely create a more holistic approach to delivering a top-tier customer engagement      solution, enabling our clients to achieve even greater success. We have just begun, and I am happy to share we already have some great wins on the way.”

     

    Added Apoorv Sood, Vice President Of Global Business Development and Partnerships, WebEngage: “The digital era has reshaped the way businesses operate and embracing digital transformation is no longer an option but a necessity. Brands need to constantly reinvent their engagement strategies, whether it involves better understanding their customers, enhancing engagement models or deployment of personalised user experiences. In line with our core philosophy of Simplifying Customer Engagement and Retention for brands, we are proud to announce this full stack solution under one roof in partnership with Mirum India. Clients of both WebEngage and Mirum, as well as brands looking to stay ahead of the curve will benefit from this solution.”

     

  • Wunderman Thompson India and Mirum come together to cater to requirements of healthcare business

    Wunderman Thompson Health launched

    By Our Staff

     

    Wunderman Thompson India has officially launched Wunderman Thompson Health (WT Health) to target the healthcare sector.

     

    Shamsuddin Jasani
    Shamsuddin Jasani

    Commenting on the launch, Shamsuddin Jasani, Chief Executive Officer, Wunderman Thompson South Asia, said, “We couldn’t have chosen a better time to launch our specialised practice of Wunderman Thompson Health as the healthcare market is poised for exponential growth owing to an unprecedented demand for robust health and wellness solutions. Health and wellness brands are on the lookout for a partner that understands the specific nuances of healthcare marketing, and we believe we can provide business solutions to brands and can unlock growth by leveraging our core strengths of creative, strategy and martech.”

     

    Srikant Subramanian
    Srikant Subramanian

    Added Srikant Subramanian, Director, Business Development, Wunderman Thompson India: “Advances in technology make the next chapter in healthcare delivery very exciting. In the ever evolving, and digitally transforming eco-system, it’s so important to create tailored communication for each audience, and develop optimized ways to engage with them, be it HCPs, patients, MRs, or pharmacies. Our strategic technology partnerships, leveraged using our in-house medical professionals, allows us to provide truly end-to-end omnichannel healthcare delivery.”

     

    Samarth Shrivastava
    Samarth Shrivastava

    Said Samarth Shrivastava, Senior VP and Executive Business Director, Wunderman Thompson India: “It’s an incredibly exciting time to be working in healthcare. Healthcare has evolved massively in the last 19 months compared to the last 19 years. Current developments have forced the industry to evolve at an unprecedented pace and have dramatically accelerated digital health’s adoption. With its pedigree in strategy and its complete suite of services, Wunderman Thompson Health has a unique offering which will help clients achieve their objectives in these dynamic times.”

     

  • The campaign is titled #RacingHeartsSince1909 for the brand Vredestein

    Apollo Tyres mandates Mirum, announces new campaign for Vredestein

    By Our Staff

     

    Apollo Tyres has launched an awareness campaign for brand Vredestein in India, which is all set to get the Hearts Racing! Targeted towards the auto enthusiasts, the campaign aims to raise awareness on the superior performance and rich legacy of the Vredestein brand. The campaign is titled #RacingHeartsSince1909 and has been created by Mirum.

     

    Commenting on the awareness campaign, Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd, said: “Vredestein is synonymous with premium styling and ultra-high performance tyres. We are looking at promoting these qualities of the brand, along with its heritage and legacy, which is winning hearts of the consumers, through this campaign, which is being rolled out across mediums.”

     

    Added Arvind Nair, Director – North India, Mirum: “Our attempt with racing hearts was to bring forth the love for driving combined with the heritage of the brand. For a brand like Vredestein, we focused on the emotion and the legacy of performance that sets it apart for over a century.”

     

  • Created by Mirum India

    Mutual Funds Sahi Hai releases campaign for festive season

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, the narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

     

    Says Juzer Tambawalla Director – Products & Marketing at Franklin Templeton India, member of the Digital Committee at AMFI: “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds.”

     

    Added Mohit Ahuja – Director (Brand Strategy & Client Services): “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running ‘Mutual Fund Sahi Hai’ campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

     

    Speaking on the creative lens of the campaign, Naila Patel – ECD, Mirum added: ““When ‘Mutual Funds Sahi Hai’ campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said “It’s risky, be careful” in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hai’ to other walks of life becomes very relevant and fluid.”

     

  • Ahuja will be based out of the Mumbai office and will report to Joint CEO Hareesh Tibrewala

    Mohit Ahuja to head brand strategy & client services at Mirum

    By A Correspondent

     

    Mohit Ahuja

    Mirum has brought onboard Mohit Ahuja as the Director of Brand Strategy and Client Services. This position sees Ahuja with responsibility of managing brand planning and client servicing divisions at Mirum. Ahuja comes with two decades of extensive agency experience across the likes McCann, Ogilvy, DDB and latest being an eight-year stint with 82.5 Communications (earlier Soho Square) as Senior Vice-President.

     

    Ahuja will be based out of the Mumbai office and will report to Joint. CEO Hareesh Tibrewala.

     

    Hareesh Tibrewala

    Said Tibrewala: “Mohit is a great addition to the Mirum family. With his two decades of agency stints, he brings a lot of rich advertising and marketing experience to the table. We have very talented client servicing and brand planning teams at Mirum, and we are sure Mohit will provide direction and able leadership to them.”

     

    Added Ahuja: “I am thrilled to be a part of Mirum. The agency is growing, has big ambitions and I am looking forward to being part of this journey.”

     

     

  • Mirum hires Preetam Thingalaya as Director of Media

    By A Correspondent

     

    Preetam Thingalaya

    Mirum has announced the appointment of Preetam Thingalaya as Director of Media. Thingalaya will head the media planning and buying division and play a key role in growing the business and providing strategic direction, especially focusing on programmatic and performance marketing.

     

    Thingalaya comes with more than two decades of experience across agency businesses, including Mindshare, PHD and Hungama. His last stint was with OTT platform Zee5 as the digital lead for SVOD and Music verticals. He will be based out of Mumbai office and will directly report to the Joint CEO, Sanjay Mehta.

     

    Sanjay Mehta

    Commenting on the appointment, Mehta said: “I am delighted to welcome Preetam on-board. Mirum offers a full-service solution to clients, from strategy, creative, technology, content, monitoring, and marketing automation, and paid digital media is an integral and critical component, to join the dots and deliver business results, for our clients. At Mirum, we already have a very successful media planning and buying division, and now with Preetam coming on board, we will provide enhanced value across all facets of paid digital media, further strengthening our media deliveries”.

     

     

  • The Salesforce showcased how a seamless 360 customer view can be created using Journey Builder, DMP, Datorama and Einstein

    Mirum and Salesforce host 5th edition of Future of Digital Marketing

    By A Correspondent

     

    Mirum and Salesforce conducted the 5th edition of ‘Future of Digital Marketing’ in New Delhi. This is an ongoing event series where latest Salesforce Marketing Cloud innovations are showcased; as well emerging trends that influence digital marketing are discussed and debated.

     

    Salesforce showcased how a seamless 360 customer view can be created using Journey Builder, DMP, Datorama and Einstein resulting in better engagement and conversions.

     

    This presentation was followed by a panel discussion among eminent business leaders on emerging digital trends and their predictions for the future. The panel consisted of esteemed industry professionals: Ashok Venkatramani (Managing Director, Zee Media), Jaibeer Ahmad (Senior Vice President & Head – Cheil 2, Cheil Worldwide), Nitin Singhal (Area Vice President, Salesforce), Biswadeep Sahoo (Head of IT, Hero FinCorp) & Sanjay Mehta (Jt. CEO, Mirum). The panel debated and discussed issues such as importance of creativity in digital age; advent of AR/VR; impact of voice search on businesses and brands; single view of customer using marketing automation. The panel discussion was moderated by Hareesh Tibrewala, Joint CEO, Mirum.

     

     

  • The digital film has been conceptualised, produced and directed by Mirum

    Shoppers Stop launches ‘Sale Superheroes’ campaign

    By A Correspondent [updated]

     

    Leading fashion retailer Shoppers Stop has introduced the ‘Sale Superheroes’ campaign, a unique narrative to promote their End of Season Sale. The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.

     

    The digital film has been directed by Vishesh Verma, produced by Anomaly Production Pvt. Ltd. and conceptualised by Contract Advertising. The campaign theme features different types of consumers who have the instinct to spot the perfect deals. It places importance on smart buyers who can use their skill to find the perfect shopping deals, identify the right destination to find latest fashion during sale and gain maximum benefit out of sales by brands.

     

     

  • The attempt isintroduce denims to the everyday workwear wardrobe

    Shoppers Stop launches ‘Denim to Work’ campaign

    By A Correspondent

     

    Shoppers Stop has introduced the ‘Denim to Work’ campaign, an initiative encouraging working professionals to include denims in their workwear wardrobes.

     

    Commenting on the campaign, Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. Said: “With growing awareness and an increasing affinity towards denims across age groups, we believe there is a huge untapped market for denim segment in the apparel industry. Organised retail sector, young population, online penetration of denims, growing popularity of engineered/ distressed denim, varied fabric washes and changing classification of consumer’s wardrobe are some of the key growth drivers which will further fuel the growth of this segment. Shoppers Stop aims to tap into this market growth and leverage its large offering in the denim category through the ‘Denim to Work’ campaign which has been rolled out across multimedia platforms with print, radio, outdoor and a digital film.”

     

    The digital film for the ‘Denim to Work’ campaign has been produced and directed by JWT’s digital arm Mirum and the ad creatives have been created by Shoppers Stop’s ad agency Contract Advertising. Conceptualised by Mirum, the digital film aims to break down the rules laid by rigid corporate culture. It inspires young professionals to flaunt their own sense of style and exude confidence at the work place with denims as a part of their work wear wardrobe.

     

    Added Vineet Mahajan, Head of Art, Contract (India): “Walking into work wearing a pair of jeans is a common sight now. But denims have never been promoted as workwear. We thought this idea was quite disruptive and we hit the sweet spot of an idea by celebrating the designations of a new age workplace. Shoppers Stop has always broken new ground in fashion retail communication and this one was no different.”

     

    Said Sanjay Mehta, Joint CEO, Mirum: “For me, this denim-to-work campaign closes the loop in a certain kind of way. For the last six years, I’ve been wearing blue denims to work every single day and have been extremely comfortable in these. Over this period, I have also seen a shift in the way denims are perceived in the corporate world. People have accepted it as a part of the whole workforce culture. Also, I’m excited about the campaign as it gives people an opportunity to see denims in a definite kind of role and setting. I’m sure that more companies will accept denims as a part of their evolving office culture after seeing this campaign.”

     

     

  • The company will unite 11 independent agencies with 40 offices in 17 countries

    Mirum to drive business transformation for JWT

    By A Correspondent

     

    J. Walter Thompson announced the launch of Mirum, a global company uniting 11 digital agencies spanning 17 countries and 40 offices. Former Digitaria Chief Executive Officer Dan Khabie will take charge as Mirum Global and North America CEO. In this role, Khabie will have oversight of Mirum’s overall growth strategy, including P&L responsibility, managing key client relationships and aligning resources to service clients globally. He will report to J. Walter Thompson Company’s Global CEO, Gustavo Martinez, and be based between the West Coast and the East Coast.

     

    Mirum is a new company created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs. Mirum’s principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations.

     

    “The launch of Mirum is an integral part of our strategy to continue building on J. Walter Thompson’s many assets and capabilities in order to drive business transformation,” stated Martinez. “Mirum is poised to deliver both the technology and creative solutions that global brands demand.”

     

    “Dan’s natural entrepreneurial instincts and passion will foster Mirum’s startup mentality as he drives growth forward across our global network,” said Stefano Zunino, Head of Digital Worldwide, J. Walter Thompson, and Chairman of Mirum.

     

    Mirum’s capabilities are organized around Strategy & Consulting services, Creative & Content, User Experience & Platforms, Analytics & Insight and Product Development & Mobile. Additionally, Mirum has deep vertical service offerings in Digital Retail, Behavioral Media and Financial Services.

     

    Current clients include CBRE, Cyrela, Daum Kakao, Finnair, HSBC, Magazine Luiza, Mazda, Microsoft, Nokia, Petco, Singapore Tourism Board, TD Bank, Walmart and XL, among others.

     

    Mirum companies include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.), i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus (Mexico) and X-Prime (France) will also join Mirum.

     

    Daiga Atvara will be Chief Design Officer; Matt Webb, Chief Technology Officer; Dave Wallace, Chief Operations Officer; Nick Read, Chief Financial Officer; Sarah Kotlova, Global Head of Agency Services; and John Baker, Chief Marketing Officer. Khabie plans on naming a Chief Creative Officer, Chief Strategy Officer and Global Head of Data & Analytics over the next six months.

     

    Khabie has also named his global leadership team, which includes Robin Bade and Markus Hakala, Europe; Rob Stokes, MEA; Guilherme Gomide, LATAM; Nanda Ivens, APAC; Mark Goodman, NA; Alex Kavinski, Behavioral Media; and Kevin Weisberg, Digital Retail Marketing.