By Our Staff
Mirae Asset Financial Services has partnered with WhyNot Advertising to unveil a campaign on Mumbai Metro trains. This initiative introduces and promotes Mirae Asset’s loan against mutual funds and shares (LAS) offerings, thoughtfully designed to cater to the diverse financial needs of the urban populace.
Distinguished by its ingenious visuals and creative concepts, the campaign strategically captures the attention of daily commuters, igniting conversations about the showcased financial products. The imaginative designs are crafted to pique curiosity and underscore the practicality of these offerings, especially in times of unexpected financial emergencies.
Said Krishna Kanhaiya, CEO of Mirae Asset Financial Services: “In a landscape where the awareness of Loan Against Mutual Funds & Shares (LAS) among retail investors remains surprisingly low, our paramount focus has been on crafting communication that not only seizes attention but also explains the compelling rationale behind embracing LAS. This financial solution has the transformative ability to streamline and enhance one’s life. Therefore, our communication approach is centered around addressing the simple short-term money requirements that resonate with retail investors.”
Added Khushi Joshi – Founder, WhyNot Advertsising: “We are truly excited about the triumph of this collaborative endeavor. Through this campaign we have tried to master a blend of artful creativity and strategic communication, showcasing the fruitful partnership that emphasizes the paramount significance of sound financial planning and investment. This collaboration reinforces the shared dedication of both organizations to foster a financially enlightened society.”