MxMIndia

Tag: MiQ

  • Objective: Delivering greater control, efficiency, and outcomes to the digital advertising industry

    MiQ acquires French media governance company Grasp

    By Our Staff

     

    MiQ, a marketing intelligence company based in Bengaluru, has acquired the French media governance and data quality company, Grasp.

     

    Said Gurman Hundal, MiQ’s co-founder and CEO: “Our acquisition of Grasp is another exciting step in the evolution of our company as we look to grow, lead the digital advertising industry, and help advertisers forge forward in their programmatic journeys. Grasp’s technology strategically adds the first SaaS platform to our offering and – as we double down on investments that are future-facing and focused on advancing the current programmatic experience – will prove instrumental in strengthening media buying for brands and agencies across the globe.”

     

    Added Siddharth Dabhade, Managing Director and global board member at MiQ.”Grasp’s quality assurance SaaS suite identifies errors in the campaign setup before the campaign begins, thus eliminating risk and saving advertisers millions in potential lost revenue due to overspend or inaccurate data. While the operational and process issues Grasp solves aren’t trendy, they’re the backbone of every dollar that ever gets invested, transacted, and spent.”

     

  • Enabling advertisers to reach Samsung Connected TV households

    Samsung Ads partners with MiQ

    By Our Staff

     

    MiQ, the programmatic partner for brands and agencies, announced its partnership with the Samsung Ads DSP (demand-side platform) to bolster the reach of its solutions and video campaigns across Samsung’s current device ecosystem.

     

    Siddharth Dabhade
    Siddharth Dabhade

    Commenting on the partnership, Siddharth Dabhade – MD, MiQ said: “We are thrilled to partner with Samsung to be a trusted partner in helping advertisers to buy smarter, focussed, impactful solutions, enabling a superior return on their investment. We are constantly building innovative solutions to empower our clients with accurate data sets and intelligence. The opportunity to partner with Samsung Ads across its TV platforms provides us with an extraordinarily unique position in the market as we now have the ability to analyse the impact of current TV campaigns. We are confident of forging more such partnerships to help organisations extract optimum benefits from their advertising spend.”

     

    Added Prabhvir Sahmey – Senior Director (India & South East Asia), Samsung DSP: “We look forward to working closely with MiQ, a company known to combine industry knowledge with excellent technology and analytics solutions. Global brands can now have widespread reach across device platforms. It is now for the first time that along with MIQ; we are able to bring deep TV insights programmatically via the Samsung DSP.”

     

  • The industry veteran will be responsible for accelerating the penetration of MiQ’s marketing intelligence solutions across the region

    MiQ appoints Siddharth Dabhade to lead India business

    By A Correspondent

     

    Global marketing intelligence firm MiQ has appointed Siddharth Dabhade as Managing Director (India) to develop and grow the Indian business as a strong contributor to the company’s global expansion. He will report to MiQ Co-Founder and Chief Expansion Officer, Lee Puri.

     

    Said Puri on the appointment: “Since our inception in 2010, MiQ has always put people and organisational culture ahead of everything else. I am glad to welcome Siddharth to the MiQ family. His track record speaks for itself, and we are excited to have him onboard to lead one of the fastest-growing data markets in the world.”