MxMIndia

Tag: Minimalist

  • Will lead the overall digital communication across multiple touchpoints

    The Minimalist to partner IIFL Home Loan

    By Our Staff

     

    The Minimalist has won the 360-degree digital mandate for IIFL Home Loan. As part of the mandate, the agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, and offering digital innovation for IIFL Home Loan’s online and offline campaigns.

    Chirag Gander
    Chirag Gander

    Said Chirag Gander, Co-founder, The Minimalist: “We are more than glad to be the preferred creative partner of IIFL Home Loan for their online as well as offline campaigns and to strengthen their digital presence. Creative Strategy is one of the most important foundations to establish an impactful presence across platforms dictated by a strong visual language. I am sure we will leverage our rich experience in the BFSI sector to take IIFL Home Loan to the next level and contribute to their overall growth. We look forward to our association with IIFL Home Loan and grow with them.”

    Madhvi Gupta
    Madhvi Gupta

    Added Madhvi Gupta, Head of Marketing, IIFL Home Loan: “We are glad to have partnered with The Minimalist for scaling our digital presence. We found the team at The Minimalist a perfect match as someone who understands the long term vision for our brand. The ideas presented by them are fresh and out of the box, something that sets us apart. We are thrilled to have them as our digital partner and look forward to a long term relationship with them.”

  • The Minimalist will craft campaigns that will build a relationship with parents, teachers and related influencers

    Navneet assigns creative and digital duties to The Minimalist

    By A Correspondent

     

    Navneet Publications has announced the appointment of The Minimalist as its creative and digital agency. The Minimalist will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications. Besides reaching out to the student community, The Minimalist will also craft campaigns that will build a relationship with parents, teachers and related influencers for Navneet Publications.

     

    Navneet Education, Devish Gala, Marketing Head, said, “In order to further strengthen the Navneet brand, we have partnered with The Minimalist to handle the creative duties for mainline and digital. We are happy to have them on board and look forward to a fruitful relationship in the coming years. We have been the leaders in the publications business for decades now and this exercise will help us to take the brand to the next level.”

     

    Sahil Vaidya, Co-founder – The Minimalist added, “As a company, Navneet enjoys a significant and pioneering position in India. Backed with a rich legacy of 60 years, their understanding of a student’s needs is immense and credible. Through our campaigns, we aim to make Navneet a student favourite and increase awareness for its comprehensive range of books amongst parents and teachers. We will also amplify the brand’s traditional and mainline communication across digital. We recently rolled out the first part of the campaign across Radio creating awareness on the range of reference books available for students appearing for their board exams in Maharashtra. As a brand, Navneet Publications has immense potential and we look forward to developing ideas and campaigns to uncover this potential and make it synonymous to the brands overall communication.”