MxMIndia

Tag: Mindshare Asia Pacific

  • Partnership focused on innovative strategies and technology-driven solutions

    Mindshare drives home with media mandate of Maruti Suzuki

    By Our Staff

     

    Mindshare bags mandate for Maruti Suzuki. The agency emerged victorious after a competitive multi-agency pitch. As a flagship agency from GroupM, Mindshare’s expertise, creativity, and strategic vision will help steer the Maruti Suzuki brand towards a faster lane of growth and success, operating from its Gurgaon office.

     

    Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said: “We are looking forward to this partnership with Mindshare (Group M) as our integrated media agency. We expect to leverage Mindshare’s strengths in the media industry to synergize and optimize our media spends and co-create ground-breaking initiatives that will give us an edge in today’s competitive automotive industry. We look forward to the exciting possibilities that lie ahead.”

     

    Added Helen McRae, CEO – Mindshare Asia Pacific: “This win by Mindshare in securing the media mandate for Maruti Suzuki is a significant milestone for the advertising industry in India. It highlights the agency’s exceptional capabilities in providing innovative and technology-driven solutions to their clients. We are excited to see the strategic vision and expertise of Mindshare to steer Maruti Suzuki towards sustainable and responsible growth. This partnership is a testament to the agency’s commitment to delivering exceptional results for clients and driving growth for businesses in the region.”

     

    Prasanth Kumar, CEO – GroupM South Asia, expressed his excitement, said:  “We are thrilled to have a brand like Maruti Suzuki on board with Mindshare India. This win is not only a testament to the agency’s outstanding capabilities and offerings but also demonstrates GroupM’s commitment to delivering exceptional results for clients. It also demonstrates the agency’s ability to drive brands forward and build trust with clients. We look forward to seeing the innovative solutions that Mindshare will develop to drive Maruti Suzuki’s growth story forward.”

     

  • Both roles are based in the agency’s Regional Singapore Office and effective immediately

    Mindshare announces senior appointments for APAC

    By A Correspondent

     

    Mindshare has announced two major leadership appointments to its leadership structure in Asia Pacific. The first is the elevation of Prashant Modi to become Asia Pacific Chief Operating Officer. Modi, who was previously Chief Commercial Officer for Mindshare in Asia Pacific, will take on the broader responsibility of managing the Singapore hub and working with Mindshare Asia Pacific CEO Amrita Randhawa on future-proofing the overall company structure and offering.

     

    Modi has been with the agency and GroupM for over 16 years working across both GroupM and Mindshare in its India and regional office in Singapore. Commenting on the appointment Randhawa said: “There are few people who care about our people and our company as much as Prashant. He is the beating heart of Mindshare and one of our absolutely finest minds. I am delighted that this role is going to give him the canvas he deserves to make an even bigger impact on our organization and on our people.”

     

    Prashant Modi

    Speaking on his elevation, Modi said: “16 years with Mindshare and it still is a dream place to work with great colleagues and clients. Mindshare has always provided a very open atmosphere to fuel personal growth and I am looking forward to continuing to contribute to our achievements and growing our business further”

     

     

    Rohan Lightfoot

    The second appointment is that of Rohan Lightfoot as Chief Growth Officer of Mindshare Asia Pacific. His role is focused on developing high growth opportunities for new and existing clients with an emphasis on new products, innovation and digitisation.

     

    Speaking on Lightfoot’s appointment, Randhawa said: “Rohan’s been on my must-hire list for years! He is uniquely placed having spent solid time in China, having a blend of creative, media and digital craft experience as well as working on some of the region’s biggest accounts. He understands the changes that the agency needs to deliver in order to continue to be a valued partner for our clients.”

     

    Added Lightfoot: “I am so excited to be taking on this new role. It’s a perfect fit for my experiences and passions in my career. The breadth and depth of capability at Mindshare is staggering. The challenge of keeping the world’s leading media agency always ahead was impossible to turn down. I’m already loving being part of the team that Amrita is building.”

     

    Both roles are based in the agency’s Regional Singapore Office and effective immediately.

     

     

  • The veteran CDO for Mindshare Asia Pacific has added the Middle East and Northern Africa to his scope of work

    Mindshare expands Sanchit Sanga role to also be CDO for APAC & MENA

    By A Correspondent

     

    Sanchit Sanga

    Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to also include the Middle East and Northern Africa (MENA).

     

    In his role as CDO for Mindshare Asia Pacific, Sangaled the agency’s FAST rollout, which offers clients a series of industry leading digital and technology solutionss.  With this promotion, notes a communique, Mindshare is looking capitalise on his success in crafting custom built brand and performance marketing products for more clients using open source technology, AI and data products.

     

    Sanga has been with Mindshare since 2003, when he joined as the National Director for India.  He has since been in several roles for both the agency and GroupM and has been Mindshare APAC’s CDO since April 2015.

     

    Commenting on the new role Sanga said: “I am stoked to be working more closely with our trailblazing MENA team. Under Tony Bourached’s leadership as the digital head for MENA, we have reinvigorated the region with some stellar digital innovations and we will continue to redefine the region with fresh approaches to digital marketing. Our regions for APAC & MENA have many similarities in terms of digital evolution and it’s only natural that the teams work more closely to shape Mindshare digital products and our business outcome services under Mindshare FAST.”

     

    Added Ashutosh Srivastava, CEO, AMEA and Russia/CIS: “Sanchit is an industry leader and has been on the leading edge of marketing technology for years.  His work in establishing FAST in APAC, driving excellence in execution, and setting up industry standards on brand safety, fraud avoidance and viewability have been extraordinary – not just in the results that they deliver for clients, but with the flawless rollout of each client offering. With the launch of [m]Platform, GroupM’s technology offering that consolidates digital and data assets, we want to accelerate capability building and scale up all the products we have developed at the Singapore hub for growth markets. It is great to have someone with Sanchit’s experience and ability leading the effort in more offices.

    Sanga’s role is effective immediately.

     

  • In his presentation at the Digital Media Festival, Mindshare's Asia Pacific Digital Lead, Nick Seckold shared his ideas on how marketers can use mobile to complement their marketing campaigns

    The secret to successful mobile marketing from Mindshare’s Nick Seckold

    By A Correspondent

     

    Early in his presentation to a packed session at the Digital Media Festival in Beijing, Mindshare’s Asia Pacific Digital Lead, Nick Seckold, shared his ideas on how marketers can use mobile to complement their marketing campaigns.

     

    “In an age of ‘always on’, people are always on the move and are socially connected through their mobiles 24/7. Hence, there is no doubt that mobile represents a growing opportunity for brands, but penetration alone is not the best reason to convince advertisers to use mobile. The engagement portion through seamless, fun and addictive user interface is key to the success of a mobile campaign,” said Mr Seckold.

     

    Mobile is slated to stay on the uptrend. Based on Portio Research’s latest report, there will be 6.5 billion mobile subscribers worldwide by end-2012, while annual handset shipments will reach 2.15 billion by 2016. So as mobile technology continues to evolve and significantly influence culture and the lifestyles of consumers, the impact mobile devices are having on daily life is almost unfathomable.

     

    “The missing piece to the puzzle is not ‘why’ advertisers should use mobile but ‘how’ they should use it,” Mr Seckold added.

     

    In January 2012, Ford launched the “Drive Smart” mobile application campaign in India to advertise the new Ford Fiesta. The application launch was in sync with the Auto expo and gave a unique platform to catch auto enthusiasts at the expo. Whilst every car manufacturer was distributing freebies in form of physical product catalogues, merchandise, calendars, etc. Ford distributed this utility cum entertainment application to its users at the expo via handy QR code cards. Through social integration (Facebook and check-in), conversations around Ford increased to 2.5 times more than its competitors. An app called “Drive Smart” was developed to engage prospects and customers, with a popular maps feature and traffic updates. The app has had 43,000 downloads and is still counting.

     

    “The nature of our new age audience demands a new approach to mobile marketing communication. These out of the box ideas such as Ford’s will take mobile marketing to a whole new level. In the past, advertisers merely wanted a mobile presence but at Mindshare, our mantra is to adapt to consumers’ needs, making the campaigns memorable and hard-hitting,” commented Mr Seckold.

     

    With this in mind, Mr Seckold urged marketers to transition their mindsets, putting themselves in their target audience’s shoes and truly understand where they live – online, offline and on mobile.