MxMIndia

Tag: Mindshare APAC

  • As Chief People Officer, South Asia

    GroupM appoints Madhvi Pahwa as CPO

    By Our Staff

     

    Madhvi Pahwa
    Madhvi Pahwa

    GroupM has appointed Madhvi Pahwa as its new Chief People Officer for South Asia. Pahwa, previously Chief People Officer Mindshare APAC, has been promoted into the role to lead the GroupM India talent team and develop GroupM’s talent proposition for the region. She will report to Prasanth Kumar, CEO, GroupM South Asia.

     

    Said Kumar: “Madhvi has a proven track record of delivering innovation and education that moves the dial for the business. She is the perfect choice to lead the GroupM South Asia talent team and to lead us into the next phase of our growth.” He added, “I would also like to take this opportunity to thank Rohit Suri for his commitment and efforts in helping build the talent team across South Asia. We greatly appreciate his contributions and wish him the best.”

     

    Added Pahwa: “Our employee promise has been to make Mindshare the place where you do your best work, and it has certainly been true for me. The people, priorities and culture just come together almost magically to bring out the best in you. I am grateful and proud to be part of the GroupM network that has given me growth opportunities across multiple agencies and geographic remits spanning global, regional and markets while supporting flexibility and personal priorities. I am super excited for the next chapter for GroupM India.”

     

  • Rooney's new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams

    Mindshare appoints Kevin Rooney as Chief Growth Officer

    By A Correspondent

     

    Kevin Rooney

    Mindshare APAC has appointed Kevin Rooney to the role of Chief Growth Officer, Mindshare Asia Pacific.

     

    He takes on this new role in addition to his current position as Managing Director, m/six Asia Pacific, the group’s boutique agency, which has seen rapid growth since opening their doors in 2013.  With over 50 clients, across their four markets (Malaysia, Indonesia, India & Singapore), m/six has been pound for pound the most successful agency in GroupM, and this move will bring the highly successful growth model that m/six cultivated to Mindshare.

     

    Rooney’s new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams.

     

    With nearly 12 years’ experience within WPP roles across North America, Global and APAC, in both management and business development positions, Rooney is well placed to drive Mindshare’s growth in the region.

     

    Ashutosh Srivastava, CEO, AMEA & Russia/CIS, commented on the appointment: “Running a start-up agency is a difficult venture, and Kevin has proven with m/six that passion and agility can lead to an excellent track record for both an agency and their clients.  I am delighted to have him working with us again and look forward to having him bring this same spirit and mindset to Mindshare.”

     

    Rooney takes over from Wendy Walker, who left the agency to become CMO of Manulife in July of 2015.

     

  • Maps has been an integral part of the agency's success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India

    Mindshare realigns S Asia leadership

    By A Correspondent

     

    Mindshare APAC, the global media agency network part of WPP has realigned senior leadership in South Asia, as part of the ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets.

     

    M A Parthasarathy

    M A Parthasarathy, popularly known as Maps, currently Chief Client Officer, has been named Chief Product Officer – South Asia. In his new role, Maps will lead a community of Communications Strategy & Analytics experts across 10 Mindshare offices in South Asia.

     

    He will drive usage of Mindshare’s proprietary “Original Thinking” framework, and evolves the bespoke set of tools, strategic product partnerships and crafts analytics solutions to address diverse marketing issues. Having been with Mindshare for over six years, Maps has been an integral part of the agency’s success story, maneuvering brand strategy for some of the largest and most challenging domestic and international brands in India.

     

    Ruchi Mathur

    Ruchi Mathur has been appointed as Leader, Client Leadership – North. In her previous role as Principal Partner on the Pepsico business, Ruchi spearheaded a range of ground breaking activity. With over ten years at Mindshare, her acute knowledge of brands coupled with her infectious energy has resulted in making Pepsico one of the most coveted brands in the country.

     

    Saket Sinha returns to the Mindshare family as Principal Partner leading Rodeos and the East Zone. In his previous role, Saket was championing business in new geographies for GroupM, creating expansions for the network in several new markets.

     

    Saket Sinha

    Saket will be reporting in to Ruchi Mathur for Rodeos and Prasanth Kumar, CEO Mindshare – South Asia, for the East Zone. Maps and Ruchi in turn will report into Prasanth Kumar directly.

     

    Commenting on this re-alignment, Prasanth Kumar, CEO Mindshare – South Asia said: “As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with. Maps, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.”

     

  • Sanchit takes on the role after two years as Digital leader for South Asia & South East Asia

    Sanchit Sanga promoted to Head of Digital Services, APAC at Mindshare

    By A Correspondent

     

    Sanchit Sanga

    Mindshare APAC, the global media agency network part of WPP has appointed Sanchit Sanga to the role of Head of Digital Services for Asia Pacific to be based in Singapore.

     

    Sanchit takes on the role after two years as Digital leader for South Asia & South East Asia. In his new role as Head of Digital APAC, Sanchit will focus on the continued development and delivery of Mindshare’s digital services to marketers, working closely with the regional in-market digital leads and global teams.

     

    Mindshare continues to focus on expanding their digital services from digital performance product integration, to working with GroupM partners like Vocanic to offer innovative Social solutions, to building an in-house Mobile Marketing practice – partnering with innovative start ups like Footmarks. As part of the drive to continually raise the quality of the digital product, Mindshare has increasingly focused on aspects such as precise audience targeting and multi-screen planning, working with partners like Crayon Data, Xaxis and the Mindshare Trading hubs.

     

    Ashutosh Srivastava, Chairman, Asia Pacific & CEO, Global Growth Markets, Mindshare Worldwide, commented on the appointment: “We are privileged to have highly talented people like Sanchit in the Mindshare family. Over the years, Sanchit has developed trusted relationships with our clients, which continually assists us to lead the industry in digital thinking. It is an exciting time to be in our business, where our understanding of media, technology and effective data usage is becoming more and more central to brand success.”

     

  • The changes announced may not be revolutionary, but continue the evolutionary path, writes Eldad Sotnick-Yogev in Mindshare's Original Thinker Series

    What’s New on Google Adwords

     

    By Eldad Sotnick-Yogev

     

    Google has announced changes within Adwords that fall into three areas: Innovative Ads, Insightful Reporting and new Power Tools. These changes may not be revolutionary per se, but rather continue the evolutionary path we are seeing as digital platforms look to better connect with consumers at any place, any time and any device.

     

    Overall the changes look very promising and we are excited to see how Google keeps advancing from last year’s Enhanced Campaigns that pushed location, device and time bidding. By giving advertisers more tools, reports and capabilities it continues to lead the search advertising space and the multiple ways it can be used to connect with consumers.

     

    DETAILS

    INNOVATIVE ADS

    Innovative Ads focus on the fact that apps are more prominent than ever and that consumers see them as a source of solutions. The new ad features allow Google advertisers to better target and connect to these opportunities. For example, a calorie counting app/website could be shown to running app users through the new in-app install ads feature. This could be joined to another new feature – app keyword suggestions – which helps uncover key app-oriented search queries to add to your inventory.

     

    INSIGHTFUL REPORTING

    Insightful Reporting concentrates on offline measurement and the need to better link up with digital marketing; thus, the introduction of the estimated total conversions tool. The goal here is to give hyper-local information for advertisers looking to capture “offline” sales/conversions. This feature will allow better measurement, but doesn’t look like true attribution on first view.

     

    POWER TOOLS

    Power Tools give Google advertisers more benefit from the Adwords interface with bulk actions being simplified. At the same time, Automated Bidding to meet set specific goals (ROAS, CPA, Clicks) is going to be provided, enabling you to bid to maximise revenue or conversions. So, in theory an Auto OEM can target car configurations, while a retailer can go for sales. This will most likely make working within the interface the preferred method and could spell the end for Adwords Editor. These tools (and features) also will push Kenshoo, Marin and Adobe to advance what their 3rd party platforms offer at enterprise SEM management level.

     

    IMPLICATIONS

    The most impressive feature we saw was the Draft/Experiments part of the new Power Tools, which allow you to set up an experiment that will calculate and show you the impact of your changes – without actually implementing them. This means a more accurate method of forecasting will be made available in Adwords and it sounds like if the results fit your goals, it will be easy to make the theoretical a reality in a few clicks. This tool could really assist conversations for your ‘what if?’ scenarios, as well as being tangible proof of what budget and bid changes can look like.

     

    Another Power Tool that will have both clients and Search teams excited is a new way to quickly use pivot table functionality within the interface and jointly build informative charts. This “multi-dimensional analysis tool” is sure to become an addition that many will like.

     

    Finally, Innovative Ads strong focus on Apps proves that Google knows users are increasingly using mobile and that apps rule in this space. This looks to have more promise than just Admob and helps those still thinking about an App see the need to get involved. Just like mobile optimized websites, Google is pushing businesses to jump in.

     

    Excerpted with permission from the Mindshare APAC’s Original Thinker Series.

     

  • Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore.

    Mindshare APAC promotes Gowthaman Ragothaman to COO, Roy Sudip to COO

    By A Correspondent

     

    Gowthaman Ragothaman

    Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore.

     

    Mr Gowthaman takes on the role of COO Asia Pacific after spending a year as Chief Client Officer, APAC / CEO South and South East Asia. During this time, he was responsible for Mindshare’s key clients across the region and expanding the agency’s services, including the launch of an emerging market activation unit across ASEAN in partnership with Geometry Global.

     

    In his new role as COO, Mr Gowthaman will focus on continued development and delivery of Mindshare’s services to marketers, across the marketing value chain – from emerging consumer activation at one end to big data management on the other, and a more effective business model for working with clients.

     

    Said Mr Gowthaman: “I am extremely delighted to take on this role. I am especially looking forward to designing and rolling out new work streams that provide Mindshare’s clients with great new opportunities and accelerate sustainable growth of our business. Despite our scale and size, we are increasingly behaving more and more like a start-up – provocative, hungry, adaptive, full of energy all underpinned by a promise to be the agency of the future.”

     

    Meanwhile, Mr Roy takes over from Mr Gowthaman as Chief Client Officer Asia Pacific following a two-and­-a-half-year stint as Managing Partner of Client Leadership and Partnerships. During this time, his primary responsibility was to run some of Mindshare’s key accounts including Unilever, Kimberly Clark, Lenovo and others.

     

    In his role as Chief Client Officer, Mr Roy will focus on growing Mindshare’s relationship with its key clients across Asia Pacific, by creating faster, more agile and adaptive marketing services for them.  Mr Roy will also spearhead creation of a stronger open source collaboration model around Mindshare’s key clients, with relevant partners from WPP as well as other independent companies. Mr Roy will report to Mr Gowthaman in this role.

     

    Commenting on his appointment, Mr Roy said, “I am passionate about our clients’ businesses and how we think about them, so this move is exciting as it enables me focus on what I really love. I believe we have a great opportunity to drive cutting edge thinking for Mindshare and our clients and fundamentally reimagine how we think about media services while continually raising the standards for how media agencies can drive ROI. I really look forward to this part of the journey.”

     

    Said Ashutosh Srivastava, Chairman & CEO for APAC & Growth Markets at Mindshare,: “We are privileged to have highly talented people like Gowthaman and Roy stepping into these roles – over the years, they have developed trusted relationships with our clients, by focusing on what they value most. These roles are incredibly crucial for us at this stage and will help Mindshare continue to lead the industry thinking, and shape its development and growth at an exciting time, where understanding of media, technology and effective data usage are becoming more and more central to brand success.”

     

    Both the elevations are are effective immediately.