By A Correspondent
Shalimar Paints has launched its latest campaign, ‘Har Rang Khoobsurat’ (HRK). Commenting on the latest campaign, Minal Srivastava, Vice President, Strategy, Growth & Marketing, Shalimar Paints Limited said: “For ages, most people in our country have either straightaway ignored listening to topical issues or considered them a taboo. With HRK, we are trying to address this challenge and bring about a change, however small the impact might be. We are striving to break through the wilful silence and encourage people to respect, and love every colour in terms of religion, caste, sex, and profession by treating them equally. We are excited to launch such an innovative campaign and hope to add meaning to the lives around us.”