MxMIndia

Tag: Milton

  • To create awareness about the brand’s range of bottles and tiffins

    Posterscope & Milton launch campaign

    Milton, the home and kitchenware brand, in association with Posterscope, the out-of-home (OOH) agency from Dentsu India, has aunched a campaign titled ‘Milton Liya Kya?’ The campaign aims to create awareness about the brand’s range of bottles and tiffins. The campaign is executed by Posterscope.

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Speaking on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We are proud to have partnered with Milton to bring this impactful campaign to life. With our in-house creative and strategic planning aid, we have been able to reach millions and reinforce Milton’s position as a leading brand in the homeware industry.”

  • The film embodies millennial love as it follows a young couple’s journey in search of that perfect connection

    Milton expresses the colours of millennial love in latest ad film

    By A Correspondent

     

    Milton has released a new ad film conceptualised by Ogilvy for its Thermosteel range of water bottles.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “In a way, our choices of colours reflect an aspect of our lives; almost like an extension of our personality. And the youth today visibly seems to resonate with this. They love integrating colours into their lives as a means of echoing the mood or a statement that they choose to make in that moment. It was exciting for Milton to build on this observation. We have a recognized legacy with Thermosteel bottles and with a wide range of colours in this category, we decided to cater to a vibrant young audience. The TVC, in an endearing way, interweaves the drama of colours and emotions through the bottles via a playful narrative. We want the youth of today to continue exploring and expressing their vivacious personalities with Milton by their side.”

     

    Speaking on the new TVC, Anurag Agnihotri- ECD, Ogilvy, says, Bottles and flasks are no longer just a utilitarian product. They have become an accessory for the youth, a means for them to express themselves. They’ve become synonymous to tattoos or jewellery. They are what sets one apart from the crowd. And when Milton introduced a range of colourful flasks, it was the perfect opportunity for us to talk to this youth not through words, but through colours.

     

     

  • The account was won post a multi-agency pitch

    Milton hands over creative & media mandate to Blink Digital

    By A Correspondent

     

    Mumbai-based digital agency, Blink Digital, has won the creative and media duties for Hamilton India’s houseware products brand, Milton.

     

    Dooj Ramchandani

    Speaking about winning the new business, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said: “Most of us have grown up with Milton as an integral part of our lives. And now, partnering the brand for their digital marketing duties feels like the best kind of challenge. Milton has been doing some memorable, impactful work over the last few years and we are eager to elevate the business through our creative and media business solutions.”

     

    Blink’s new duties include looking after Milton’s digital communications, media planning and digital videos. It will also further push the brand’s mantra ‘Kuch Naya Sochte Hain’ into the digital communication narrative.

     

     

  • The TVC carries forward the brand’s message, ‘Kuch Naya Sochte Hain

    Milton addresses concern of every kid with its hands-free sipper offering

    By A Correspondent

     

    Milton has released its latest film for its hands-free sipper bottles for kids. The TVC carries forward the brand’s message, ‘Kuch Naya Sochte Hain’.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “With the kids’ range of Milton Hands-free Sipper Bottles, we at Milton continue to pursue our belief in offering innovative products that make the lives of our customers effortless and convenient. We are keen to address a mother’s concern of germs being spread by their children’s hands onto their water bottles that make them prone to illnesses. As a leader in houseware products, we encourage mothers to let their young ones follow their curiosity, continue exploring and enjoy their adventurous days with Milton by their side.”

     

    Added Kunal Jeswani- CEO, Ogilvy: “Every child’s natural instinct is to explore, to discover and to play. Hygiene is the last thing on their minds. Milton understands this and also that parents are the ones who are constantly worried about cleanliness. With this range of hands-free sipper bottles, children can grow without the hygiene measures hindering their carefree childhood and parents can have one less thing to worry about!”

     

     

  • The ad has been conceptualized by Ogilvy India

    Milton seeks to make life easier for officegoers via latest offering

    By A Correspondent

     

    Milton has released a new TVC for its new offering – Microwow Tiffin. Conceptualised by Ogilvy India, the TVC communicates the brand proposition of providing officegoers with intelligent tiffin solutions to make lunchtime enjoyable without hampering their daily work commitments.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd: “The campaign highlights the underlying culture of lunch-breaks and the dilemma of every office-goer in India today. The high-standard high-pressure workplace makes one settle for cold food and rushed lunches. Small joys of having hot home-made food get compromised. Our product solves a real problem of finding the right balance between lunch breaks and work. The communication focuses on the solution by highlighting the core benefit of our tiffin while taking the viewer on a journey that is both engaging and entertaining.”

     

    Added Anurag Agnihotri – Executive Creative Director, Ogilvy India: “Milton’s microwaveable steel tiffin – Microwow solves a real problem. One can’t choose a hot lunch over  work. This innovation lets you have a piping hot lunch at any hour. The film brings this eternal conflict alive, where the boss represents work and the wife, lunch. Now one can keep both happy.’’

     

    Said Kunal Jeswani, CEO, Ogilvy India: “In today’s high-pressure work environment, small pleasures, like having a warm meal, often get sacrificed. A meal is best enjoyed when it is had warm, if not piping hot! The new Milton microwavable lunch box commercial is a simple product demo film that makes it easy to work when you need to and eat a hot meal whenever you have the time to.”

     

     

  • Quench your thirst for wanderlust with Milton Thermosteel Bottles

    Milton’s new ad for Thermosteel bottles inspires people to travel

    By A Correspondent

     

    Milton has released a new TVC for its Milton Thermosteel bottle. The TVC released under the campaign ‘KahaanKaPiya?’ positions the product as a travel essential for every explorer.

     

    Conceptualised by Ogilvy India, the film portrays a solo vacationer’s journey across the country, capturing the beauty of travel and a world of opportunities. The thrill of solo travelling has witnessed an increasing interest by women over the last few years and Milton’s new TVC is an ode to this trend.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “Milton as a brand has always believed in product innovation that focuses on enhancing experiences of every small yet integral event in the consumer’s fast paced lives and makes it effortless. ‘KahaanKaPiya?’ campaign is all about inspiring people to travel and we believe Milton’s Thermosteel Bottleis the next must-have accessory for every young explorer’. Milton Thermosteel Bottle, with its aesthetics and functionality, was created keeping in mindthe changing requirements of the youth in India who are constantly on the move seeking knowledge and looking for new experiences”.

     

    Added Anurag Agnihotri– Executive Creative Director, Ogilvy India: “KahaanKaPiya? How many rivers, lakes, streams and seas have you crossed? How much of the world have you seen? That’s the question this commercial poses to all the young people sitting at their desks, in offices or colleges, to go out there and explore the world. It’s a perfect communication fit especially when it comes from a brand that offers top quality and innovations in its products”.

     

     

  • Milton ups the standard of innovation by implementing leak proof technology in the quintessential steel tiffin

    Milton shoots its new campaign on an iPhone

    By A Correspondent

     

    Milton has launched its new Leak Lock Steel Tiffin ad as part of its ongoing ‘KuchNayaSochteHain’ campaign. While leak-proof plastic tiffins have been in the market for a while, Milton ups the standard of innovation by implementing leak proof technology in the quintessential steel tiffin.

     

    This time around, Milton’s brand ideology of innovation was demonstrated in the creative execution of the campaign. Conceptualised by Ogilvy Mumbai, the film depicts the daily routine journey of the tiffin from home to office, through regular city life and this entire journey was filmed on an iPhone. This is India’s first TV commercial shot on an iPhone.

     

    Said Ajay Vaghani, Managing Director, Hamilton Housewares:  “As leaders in the consumer housewares segment, we constantly strive to provide innovations to solve day to day problems faced by our customers. To solve the issue of food leaking out of tiffins, we designed a range of tiffins with leak-proof lids to ensure that you can carry your tiffin everywhere without worrying about anything spilling out. This is a predicament faced and ignored by many, but we provide novel, efficient solutions for the same.”

     

    Added Kunal Jeswani,  CEO, Ogilvy India: “It is always challenging to do a great product demo. What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining. Clearly one of my favourite pieces of work in recent times.”

     

    Said Anurag Agnihotri, Executive Creative Director, Ogilvy Mumbai: “Milton’s tag line, ‘KuchNayaSochteHain’ comes alive because of both the product innovation, which is very relevant, as also in the thinking of the TVC along with its development and creative execution. It’s a classic example of a great product leading to a great commercial.”

     

     

  • The MicroWow casserole enables women to directly microwave food in the casserole

    Ogilvy executes campaign for Milton’s latest offering

    By A Correspondent

     

    Milton is back with its ‘Kuch Naya Sochte Hain’ campaign, showcasing a first of its kind casserole called the MicroWow casserole. With MicroWow, a microwave-safe insulated steel casserole, Milton ups the standard of innovation in the daily household category.

     

    Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd. said: “At Milton, keeping our consumers’ needs at the forefront, we are always looking at improving our products to ease their lives. The problem we identified was that the containers used for reheating food in a microwave and then serving are different. Through extensive R&D we have developed this revolutionary product which allows food to be heated and served piping hot in the same container.”

     

    Said Kunal Jeswani – CEO, Ogilvy India: “This time we have captured a delightful moment in a mother-daughter relationship, where a tech savvy teenage daughter looks at her mum in awe. This is a pathbreaking product and the daughter feels the same sense of wonder as we did when we first heard about it.”

     

    Added Anurag Agnihotri – Executive Creative Director, Ogilvy Advertising, Mumbai: “With the MicroWow casserole the intuitive Indian homemaker has yet another fantastic innovation to help her stay a step ahead of her family’s needs. The story here brings this out in a sweet and endearing manner while keeping the ‘wow-ness’ of the product in the focus.”

     

    The campaign was released on October 1, 2016 across all channels.

     

  • Milton's audience is the intuitive Indian woman who anticipates her family's unspoken needs and goes about solving them

    O&M unveils new campaign for Milton

    By A Correspondent

     

    O&M Advertising – Mumbai has launched their first ever brand campaign for Hamilton Housewares for their flagship brand Milton.

     

    Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd. said: “It’s a campaign that brings out the unsaid from the customers point of view and reflects on what the brands true inspiration is. This is the DNA of the brand and the company.”

     

    Milton’s audience is the intuitive Indian woman who anticipates her family’s unspoken needs and goes about solving them. The brand offers thoughtful innovations to help her effortlessly navigate the everyday chores. For example, the ‘Oil separator pickle jar’ that helps her family enjoy the pickle without the excess oil or the ‘Crisp Casserole’ that keeps the roti’s moist-free and warm for longer.

     

    Navin Talreja – President, Mumbai & Kolkata, O&M Advertising – Mumbai shared: “Milton communication development has been a fabulous journey of discovery and delight as we have been continuously introduced to their innovative products. Our job was easy. All we had to do was communicate these WOW innovations and get consumers to love them as much as we did.”

     

  • BMB India is the advertising unit of Madison World, a diversified communication group

    BMB wins 2 Hamilton brands – Treo And Milton

    By A Correspondent

     

    BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World has won the Hamilton account. Prabha Prabhu, CEO, BMB India said: “We pitched for one, but won 2 brands of Hamilton Houseware P Ltd – Milton and Treo. In June, when I had the creative team in place with Raj Nair as the creative head, I decided to contact our old client Hamilton. We made a Strategy and Creative presentation for the brand Treo Glassware. Work for the 2 brands will start immediately since both the brands become very active during the festive season. I am glad to be associated with Milton once again.” Both Milton and Treo are the flagship brands of Hamilton Houseware Pvt Ltd.

     

    This win comes hot on the heels of the recent account win of Leapfrog Holidays. BMB India is the advertising unit of Madison World, a diversified communication group with 22 units across 9 specialized functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports; employing over 900 communication professionals across cities in India, Sri Lanka and Thailand.