MxMIndia

Tag: Milind Soman

  • For its Healthcare and Instax Business

    Milind Soman becomes brand ambassador for Fujifilm

    By Our Staff

     

    Fujifilm India Pvt Ltd, producers of imaging and optical devices, has roped in Milind Soman as its healthcare, wellness and lifestyle brand ambassador. Soman will be a part of all major brand campaigns by Fujifilm India for Medical Imaging and Instax Division, with key focus on health awareness wellness and lifestyle campaigns.

     

    Speaking on the brand’s association with Milind Soman, Koji Wada, Managing Director, Fujifilm India Pvt Ltd, said: “We are delighted to have Milind Soman as our brand ambassador for our Medical Imaging and lifestyle divisions. Milind is synonymous with fitness and following a healthy lifestyle and is one of the stylish icon of India. We hope that our association with him will encourage Indians to think about and implement a health-conscious lifestyle and serve as a reminder that fitness can begin at any age. This is a testimony to our philosophy to NEVER STOP our endeavors for a healthier and Better India!”

     

  • To drive awareness for its Body Composition Monitors

    Milind Soman and Gul Panag back Omron Healthcare

    By Our Staff

     

    Omron Healthcare has launched its second major communication campaign on its body composition monitors. The campaign is titled as “Know your Body Inside out, then workout” and features Milind Soman and Gul Panag. The commercial is presently running on OTT and digital media platforms.

     

    Said Masanori Matsubara, MD, Omron Healthcare: “Your fitness journey is not only about losing weight! It must include keeping a track of many more vitals like body fat, skeletal muscle, visceral fat, body age, resting metabolism, BMI, etc. A good and user-friendly monitoring home monitoring device makes this tracking feasible in seconds! And this is what OMRON strives to make people aware with this campaign,

     

  • Onboards as brand ambassador

    Milind Soman collaborates with Redcliffe Life Diagnostics

    By Our Staff

     

    Milind Soman
    Milind Soman

    Redcliffe Life Diagnostics has announced a collaboration with former model Milind Soman. The association aims at creating awareness among the people regarding the importance of health check-ups for the diagnosis and treatment of ailments.

     

    Said Dheeraj Jain, Founder of Redcliffe Life Diagnostics: “We are really delighted to have Milind Soman on board, he is a true ambassador and advocate of healthy living. He can be a great stimulus to encourage people to get routine health check-ups done on a regular basis. Covid-19 has exponentially pushed health consciousness, but still there is an aversion towards getting tested. People associate getting tested with being ill or sick, and this is the myth we want to break with Milind on board. One proper health check-up at any of our centers covers around 100+ tests on an individual, and the easy to interpret reports give the individual key health check-points, which can  help in diagnosing and treating serious diseases on time.”

     

  • Associates with celebrity couple – Milind Soman and Ankita Konwar

    Tata Motors rolls out #TheUltimateElectricDrive campaign

    By A Correspondent

     

    Gearing up for the launch of the new Nexon EV, Tata Motors has signed up Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This campaign aims at highlighting Nexon EV’s ability to break existing barriers to EV adoption in India such as range anxiety, lack of charging infrastructure and performance capabilities.

     

    Said Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors: “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”The campaign builds on Dinshaw’s well-entrenched trust and quality in a tongue-in-cheek mannerThe campaign builds on Dinshaw’s well-entrenched trust and quality in a tongue-in-cheek manner

     

     

  • Milind Soman to be the face of the Favre-Leuba Raider Harpoon timepiece

    Favre-Leuba announces Milind Soman as its brand ambassador

    By A Correspondent

     

    Luxury Swiss watch brand Favre-Leuba has announced Milind Soman as its brand ambassador

     

    Speaking on the appointment, Vijesh Rajan, Head of Favre-Leuba, said:  “It bring us great joy to announce Milind Soman as a Friend of Brand for Favre-Leuba. He has bought India some glorious achievements and has become synonymous to health and fitness. His immeasurable achievements and ideology to conquer new frontiers synchronises beautifully with Favre-Leuba’s DNA. Milind Soman has always outdone himself, from conquering the Ironman triathlon to becoming the ultimate Ultraman. His passion for swimming has been long known and has also made him take on various forms of diving for which The Raider Harpoon will be a worthy accompanying instrument.”

     

     

  • Seeing the response, a subsequent video was released a day later where Milind clarified the confusion on #7HourMarathon and discussed the importance of good sleeping habits

    Duroflex & Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman

    By A Correspondent

     

    Happy mcgarrybowen has conceptualised the #7HourMarathon campaign for Duroflex. The campaign launched when Milind Soman rolled out a tweet saying how he planned on doing a 7-hour-marathon every day. But little did his followers know, the marathon he was talking about was seven hours of continuous sleep. This digital stunt was initiated to bring attention to the cycle of disrupted sleep that has taken over this generation.

     

    Said Mathew Joseph, Director, Marketing, Duroflex: “As a company, we have a strong lineage in this industry and understand the importance of sleep.  We are highly committed to the cause of helping India sleep better.  We really wanted to raise awareness around the importance of sleep. In Milind Soman, we found a credible voice to drive this message across. The #7HourMaratahon initiative was a great conversation starter to get people to make a very important lifestyle change. We believe in energising India”

     

    On the campaign, Naren Kaushik, Senior Creative Director, Happy mcgarrybowen said: “Most of the audience we were talking to consume about 2.5-3 hours of social media on an average every day. A chunk of it also happens just before bedtime. The reason to pull this activation off in the social media space was evident in the consumption patterns. Add to that, an influencer like Milind Soman, who is followed by thousands of people with genuine interest in an active lifestyle, helped to capture our messaging effectively. The #7HourMarathon seemed like a perfect little stunt to tie ‘Marathon-Man’ Milind and our campaign together.”