By A Correspondent
Ceat Ltd has launched its new digital campaign with a humorous twist on some notable issues across workplaces. Said Milind Apte, SVP Human Resources at the tyre major: “At Ceat, our constant endeavour is to stay relevant to all people who are part of our family. In order to do so, we engage in frequent conversations with them. These videos are based on insights from our employees, on what they like about working at Ceat. We believe it is a clear expression of our culture.â€