MxMIndia

Tag: Milind Acharya

  • To feature in a series of video campaign #JaanchParakhLo

    Dalda Vanaspati ropes in Sanjeev Kapoor

    By Our Staff

    Dalda Vanaspati has roped in chef Sanjeev Kapoor as its brand ambassador. Kapoor will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo.

    Said Milind Acharya, Head of Marketing, Bunge India: “When we talk about authentic Indian taste, there are only two names that come to my mind, Dalda Vanaspati and Chef Sanjeev Kapoor. While there are many brands which have been there for decades and are going strong but a cooking medium brand belonging to the FMCG sector which has lasted this long, itself speaks volume of credibility and reliability of Dalda. And when it came to communicating the brand message, there couldn’t have been anyone else other than the Chef Sanjeev Kapoor, who is recognized across the country as the quintessential face of high-quality Indian cooking and someone who himself believes in Dalda Vanaspati.’

  • Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India

    Leo Burnett unveils new campaign for Gagan Oil

    By A Correspondent

     

    Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India.

     

    Speaking about the new campaign, Milind Acharya, Head of Marketing at Bunge India said: “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude. This attempt is also the same, whereby, we are simply telling consumers to ‘celebrate Holi with colours and food’. Yes, in our own unique

     

    Throwing light on the campaign, Vikram Pandey, Executive Creative Director, Leo Burnett India said: “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘KhaoGagan, RahoMagan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”