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Tag: Milestone Dentsu

  • The business will be handled from Milestone Dentsu’s Delhi office

    Milestone Dentsu bags creative & digital mandate for Velocity Eyewear

    By A Correspondent

     

    Velocity Eyewear has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu. The business will be handled from Milestone Dentsu’s Delhi office.

     

    Samir Ahmed

    Commenting on the partnership, Samir Ahmed, Director, Velocity Eyewear said: “We were not looking for an agency. We were looking for a partner who could understand our business and collaborate with us to win a larger share of the pie. Milestone Dentsu demonstrated the same passion that we have for our brand. They were creative and realistic in their approach. We are certain that together we can achieve greater heights in times to come.”

     

    Ujjwal Anand
    Mayank Khattar

    Added Ujjwal Anand, Country Head, and Mayank Khattar, NCD, Milestone Dentsu: “Getting your hands on a brand that radiates style, is both exciting and challenging at the same time. Velocity, as a brand, competes in a speedily growing market. And we are happy to get this challenging opportunity to partner with them in their path to success. It’s surely a big win, and we are expecting a lot out if it.”

     

     

  • From June to October, everyday thousands of vehicles enter the region

    Milestone Dentsu & RocknRoll Riders introduce #FlagsOfChange

    By A Correspondent

     

    To address the issue of increasing pollution in Leh-Ladakh, RocknRoll Riders, one of Delhi’s biker clubs, has joined hands with Milestone Dentsu to launch their new campaign #FlagsOfChange’.

     

    Commenting on the new campaign, Dhananjay Tewari, founder, RocknRoll Riders said: “From June to October, everyday thousands of vehicles enter the region. The serene region is suddenly exposed to harmful pollutants as the vehicles make their way in. Plus there are commercial vehicles, running on diesel, that add to the smoke. We have been visiting Ladakh every year, and for us, the change was quite apparent.”

     

    Talking about the concept, Ujjwal Anand, Country Head, Milestone Dentsu added: “Since the problem was about Ladakh, we thought the solution should also come from there. And the first thing that came to our mind, was the colourful Buddhist flags that flutter in the wind to spread blessings. We thought of using these iconic flags to create a meaningful difference in the region.”

     

     

  • The agency won the account following a multi-agency pitch

    Milestone Dentsu to handle Numero Uno’s creative duties

    By A Correspondent

     

    Milestone Dentsu has bagged the creative mandate for fashion brand, Numero Uno. The agency won the account following a multi-agency pitch.

     

    Said Narinder Singh Dhingra, CMD, Numero Uno Clothing: “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through pathbreaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand. We are quite excited about the brilliant approach and compelling storytelling that they bring on board.”

     

    Added Ujjwal Anand, Country Head, Milestone Dentsu: “From the moment we got the brief to the first kickass idea that we cracked, the team was charged up like never before. The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work.  And this excitement reached another level when we met Narinder Singh Dhingra, who is the youngest and most agile client that we have met in recent times, we believe. His energy is simply contagious. Working on Numero Uno is going to be a treat for my creative team.”

     

     

  • The film celebrates mentors beyond the classroom

    Milestone Dentsu, RNR pay ode to teachers via latest campaign

    By A Correspondent

     

    Milestone Dentsu joined hands with Rock N Roll riders (RNR) to launch the #HappyLifeTeachersDay campaign this Teacher’s Day.

     

    Commenting on the campaign, D Jay, Founder and Lead Ride Captain of RNR said: “We noticed that most of our mechanics have stories to tell and one of the key life changing events for them, has been meeting their ‘Ustaad’. There is so much that they have learnt from their first Ustaad that somehow whichever stage the mechanics are in, they feel indebted, just like an IAS officer is indebted to his teachers/professors at school.”

     

    Said Ujjwal Anand, Country Head and Mayank Khattar, NCD Milestone Dentsu: “When we conceived the idea, we felt that it was meant for none other than RNR. We have worked with them in the past. As a group, RNR are not just after profits. They also want to give back to the society, to the community and to the environment. The campaign brings out the right emotion and urges people to think beyond the ordinary. We all have learnt a lot from different kinds of teachers. And while we always thank the classroom teacher, we often forget the most important teachers, our ‘Life Teachers’, and it’s about time that we start doing so.”

     

     

  • The TVC features P V Sindhu   

    Milestone Dentsu launches new TVC for Panasonic alkaline batteries

    By A Correspondent

     

    Panasonic India has come up with its new television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

     

    Added Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”

     

    Said Nabendu Bhattacharya, CEO & MD, Milestone Dentsu: “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”

     

     

  • Wins Panasonic Refrigerators, Microwave Oven and Water purifier

    Milestone Dentsu, Milestone Brandcom’s creative agency, bags Pansonic

    By A Correspondent

     

    Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of the Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.

     

    Sarthak Seth

    Commenting on the decision, Sarthak Seth, Head-Brand & Marketing Communications – Panasonic India said: “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu. Their approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”

     

     

    Nabendu Bhattacharyya

    Added Nabendu Bhattacharyya, CEO and managing director, Milestone Brandcom: “We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”

     

    The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.