MxMIndia

Tag: Milestone Brandcom

  • Nabendu Bhattacharyya, CEO & MD – Milestone Brandcom, will spearhead the initiative

    Milestone Brandcom unveils OOH revival plan

    By A Correspondent

     

    In an attempt to smoothen the damage that the OOH sector continues to face in India under the coronavirus threat, Dentsu Aegis Network (DAN) India has embarked upon multiple initiatives to future proof the group along with working closely with other DAN markets from the network to further strengthen its capabilities.

     

    As part of these initiatives, Milestone Brandcom, the out-of-home agency from the house of DAN India, will lead the programme to augment the agency’s OOH business by adopting new technology, media insights and best practices by working closely alongside the agencies in the network and getting the best practices from other markets. Nabendu Bhattacharyya, CEO & MD – Milestone Brandcom, will spearhead the initiative. In the coming period, Bhattacharyya will be alternating between the US and India offices to introduce the best practices and learnings to DAN India in addition to catalysing Milestone Brandcom’s OOH business capabilities in the market and provide connect to its Indian businesses. Bhattacharyya will continue to report into Anand Bhadkamkar, CEO, Dentsu Aegis Network India.

     

    Anand Bhadkamkar

    Speaking on the initiative, Bhadkamkar said: “The post-Covid world will summon a new era. It will demand new ways of working and thinking across businesses. Fresh strategies will have to be charted to improve business productivity. We will have to re-invent the way we work and bring in more resilience in our businesses to embrace the disruption in the market in a post COVID scenario. Therefore, to inculcate innovation, and introduce fresh learnings and perspectives into the business, Nabendu will drive this initiative. He will continue leading Milestone Brandcom, alternating between the US and India offices.”

     

    Nabendu Bhattacharyya

    Commenting on his new role, Bhattacharyya said, “US controls nearly 50 per cent of the world’s ad industry. So what better than to start there, import their technologies and ideas, and use their learnings to enhance Milestone Bandcom and DAN India brands. I strongly believe that Dentsu as a network will help in the growth of India’s advertising structure and Milestone Brandcom will strengthen its position as a flagship brand of DAN India. I am also convinced that the whole world will come out of these challenging times soon and large markets like the US will accelerate economic growth faster than ever.”

     

     

  • The ingenious campaign has made heads turn across the country in a visually disruptive way

    Milestone Brandcom launches outdoor campaign for DSP MF

    By A Correspondent

     

    DSP Mutual Fund along with Milestone Brandcom has unveiled an outdoor campaign to build awareness on ‘Dynamic Asset Allocation Funds’ (DAAFs) category.

     

    Said Aditi Kothari Desai, Director & Head-Sales and Marketing, DSP Investment Managers: “The idea behind this campaign is to grab attention and build awareness for Dynamic Asset Allocation Funds across potential cities/towns for mutual fund investments all over India. As a brand, our endeavour is to create stand-out marketing campaigns and our aim is to make finance fun along with being bold and having a creative approach. Perhaps we are the first Indian brand (across industries, and not just financial) to take this bold step of keeping the main headline ‘Markets Fluctuate’ written upside down. Our main aim is to communicate the truth behind the markets, in a memorable and attractive way. This creative device very quickly communicates that anything can turn upside down and one should be prepared.”

     

    Added Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom: “The sole purpose of advertising is to create disruption and deliver the brand message in a simple yet effective way. Most people are alien to the world of mutual funds, and hence shy away from investing. The idea of writing the headline upside down is big and bold, and I’m sure it would help communicate the brand message in a memorable way.”

     

     

  • This campaign targets women travellers to ‘Try and Buy’ at airport departure zones

    Milestone Brandcom executes unique AR installation for Tanishq

    By A Correspondent

     

    Tanishq has taken a step to be more accessible to its customers by launching into the AR experience at the Bangalore and Delhi airports. This campaign targets women travellers to ‘Try and Buy’ at airport departure zones.

     

    Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment realty.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of AR experience is one such approach to achieving that objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click, try, and buy. This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”

     

     

  • The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process

    Cars24, Milestone Brandcom launch OOH campaign in Bangalore

    By A Correspondent

     

    Milestone Brandcom has rolled out a huge OOH campaign for Cars24. Currently launched in Bengaluru, the campaign focusses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

     

    The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit.

     

    Said Gajendra Jangid, VP-Marketing, Cars 24: “We aim to provide a quick and convenient way for car owners to sell car in India. The campaign was strategically placed to test the OOH medium and to understand its impact to convey the brand communication to wider audience . This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”

     

    Nabendu Bhattacharyya

    Added Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom: “We got an opportunity here to introduce Cars24 to its core group of consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea here remains to create buzz and drive home ample curiosity for customers to visit the store and get a first-hand experience on the value of their cars.”

     

     

  • The business will be handled by the agency's Kolkata office

    Milestone Brandcom bags outdoor mandate of Dalmia Bharat Group

    By A Correspondent

     

    The Dalmia Bharat group has awarded its OOH mandate to Milestone Brandcom for the Eastern region following a multi-agency pitch. The business will be handled by the agency’s Kolkata office.

     

    On the newly formed partnership, BK Singh, Group Marketing Head, Dalmia Bharat Group said, “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like Milestone Brandcom will certainly bring in critical contributions and help in this process. We welcome Milestone Brandcom onboard.”

     

    Added Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom: “We are excited at the prospect of partnering with Dalmia Bharat Group to comprehensively leverage OOH to engage with their consumers across brands and markets. I truly believe, OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some disruptive iconic campaigns for them through this association. We look forward to serve them with best of our ability.”

     

     

  • Apart from Mumbai this campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur

    Milestone Brandcom innovates for &TV’s ‘Paramavatar Shri Krishna’

    By A Correspondent

     

    Milestone Brandcom has informed us of its association with the exercise to create awareness and buzz for the launch of &TV’s show, Paramavatar Shri Krishna. Natkhat Krishna surely brought out a smile on the faces of Mumbai residents through attractive outdoor advertising at key routes and locations, notes a communique.

     

    Commenting on the campaign, Nabendu Bhattacharyya, MD, Milestone Brandcom, said: “Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition.”

     

  • Wins Panasonic Refrigerators, Microwave Oven and Water purifier

    Milestone Dentsu, Milestone Brandcom’s creative agency, bags Pansonic

    By A Correspondent

     

    Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of the Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.

     

    Sarthak Seth

    Commenting on the decision, Sarthak Seth, Head-Brand & Marketing Communications – Panasonic India said: “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu. Their approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”

     

     

    Nabendu Bhattacharyya

    Added Nabendu Bhattacharyya, CEO and managing director, Milestone Brandcom: “We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”

     

    The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.

     

  • Titan has consolidated its outdoor media business with two agencies and one of these is Milestone Brandcom

    An apology. Laqshya is not only agency to win Titan OOH account. Milestone Brandcom also wins Titan biz

    By A Correspondent

     

    It’s one of those things in the business that shouldn’t happen, but once in a while they do slip in. On Tuesday, MxMIndia carried a news report on Laqshya winning the Media OOH mandate of Titan, the watch to jewellery to eyewear company of the Tata Group. This was based on a release we received from Jayanthy Menon of Laqshya and we carried it on the basis of that (http://www.mxmindia.com/2017/06/laqshya-wins-outdoor-media-business-of-titan/). As we do with most other such communiques from known media companies, we carried it without any verification.

     

    However, a day later, we received a very terse mail from someone at Laqshya that the outdoor company was in fact just one of the outdoor major partners.

     

    We protested, but there was not a word of regret from Jayanthy Menon and Karan Dalvi, the person who wrote to us and also called. Instead, he wrote: “Expecting your quick response.”

     

    We also addressed our mail to them on the issue to  AtulShrivastava, Group CEO, Laqshya Media Group, assuming that as a responsible senior executive, he would respond.

     

    We then spoke with Satyabrata Das, Head – Strategic Alliances and Corporate Communications, and we was exceedingly apologetic.

     

    There’s still no mail from Shrivastava, Menon or Dalvi. Meanwhile, we’ve received a communique from Dentsu Aegis Network’s Milestone Milestone Brandcom which notes that Titan has consolidated its outdoor media business with two agencies and one of these is Milestone Brandcom.

     

    Commenting on the win, Nabendu Bhattacharyya, CEO and Managing Director Milestone Brandcom said, “We are extremely happy and excited to partner with the Titan Group. Titan is one of the heritage brands of this country and We are honoured that they have chosen us to uphold their prestige and prominence in the OOH space. Titan is very active in the OOH space and we are only going to leverage it even further.”

     

    Yes, we haven’t received any proof from Milestone Brandcom, but we trust it entirely.

    Once again our apologies to our readers for publishing the Laqshya communique. We have now put the agency on our hotlist of companies from whom we will not accept releases without a self-certification. If necessary, we may even insist on a proof of a business win.

     

  • He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few

    Mayank Khattar is Milestone Brandcom NCD

    By A Correspondent

     

    Milestone Brandcom has appointed Mayank Khattar as National Creative Director. As part of his new mandate, Khattar will lead the creative duties in out-of-home and experiential for the company. With this appointment, Milestone Brandcom intends to leverage Khattar’s experience in creating and crafting great creative products andsolutions forits clients and their brands.   Prior to this, Khattar was Executive Creative Director at Bates Chi & Sercon. He led the Castrol Power Play campaign for the APAC region there, whichwent on to win various leading regional awards for its innovative and creative use of digital media in driving consumer engagement.

     

    Commenting on the appointment, Nabendu Bhattacharya,CEO & Managing Director Milestone Brandcom, said, “At Milestone, we strive to continually challenge the status quo of the communication paradigms in the region by offering disruptive, creative, innovative and relevant communication solutions. With Mayank’s experience and creative ideas, we are sure to further stretch the boundaries of disruptive creative communication, which in turn will lead us to great award winning work for the roaster of brands within our group portfolio.”

     

    Khattar has handled many brands across industries including Castrol, Seagrams, Colgate, Nirulas, HP, Clove Dental, Dell, EMC India and Singapore, Nokia, Oracle, DuPont, AaramShop, Sun Microsystem, Adobe, Autodesk, Olx and HDFC.He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few.

  • Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the rural and urban markets

    Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division

    By A Correspondent

     

    Ujjwal Anand

    Milestone Brandcom, the homegrown out-of-home agency from the Dentsu Aegis Network stable, has roped in Ujjwal Anand as Country Head for its rural & experiential division, Milestone Outland.

     

    Prior to this, Anand was with Geometry Global, Ogilvy’s activation network that was earlier known as OgilvyAction. He spent 10 years with the agency as Business Head – North and Vice President, leading experiential practices that included rural, urban,social and shopper marketing.

     

    Nabendu Bhattacharya

    As part of his new mandate, Anand will be responsible for driving strategic offeringsat Milestone Outland through freshly-created tools thatcan help clients take investment decisions with measurable results. Based out of Delhi, he will report directly to Nabendu Bhattacharya, CEO Milestone Brandcom.

     

    Talking about the appointment, Bhattacharya said, “Ujjwal’s rich experience andimpeccable track record makes him an ideal choice to drive integrated experiential solutions at Milestone Brandcom. He will address specific brand problems. His energy is well-aligned with the agency’s vision and philosophy.”

     

    In a career spanning 12 years, Anand has worked with various brands such as GSK, Dabur, Vodafone, OLX, GPI, Motorola, Micromax, Samsung, Peerless, Coca Cola, TripAdvisor and DuPont. He has also handled many social and developmental sector and government clients including Orissa Tourism, NSDC, MAMTA, PSI, FHI, CHAI, WATSAN and SIFPSA.

     

  • This revolutionary tyre engineering allows tyres to hold the car for up to 80 km with no air pressure

    Milestone Brandcom unveils Outdoor campaign for Goodyear India

     

     

    Goodyear India has unveiled its new outdoor campaign that boasts its latest innovation – RunOnFlat technology. The new campaign, executed by Milestone Brandcom, depicts how the new technology allows cars continued mobility after a puncture or complete loss of tyre pressure. This revolutionary tyre engineering allows tyres to hold the car for up to 80 km with no air pressure.

     

    The selection of the outdoor medium was a strategic move. In urban areas, most people spend a significant amount of time on the road travelling (office to home and back, meetings and so on). Moreover, the category (tyre) also has a very strong connect with the road; hence outdoor as a medium strategically fits the context. Any relevant messaging at this point is the real “moment of truth” (talk of a product/ role of product when the consumer is actually consuming the product).

     

  • Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom

    Dentsu OOH firm Milestone Brandcom

    By A Correspondent

     

    Dentsu Aegis Network has announced the acquisition of Milestone Brandcom, the leading Out-of-Home (OOH) agency by taking a majority share in the firm. With the acquisition of Milestone Brandcom, combined with Posterscope – Dentsu Aegis Network’s global outdoor media agency – Dentsu Aegis Network gains much clout in the Indian OOH space in terms of quality and volume.

     

    Founded in October 2009 and led by founder and managing director Nabendu Bhattacharyya, Milestone Brandcom has more than 100 active clients across a wide range of industries, and provide a full service comprehensive OOH offering which includes an event promotion activation division, rural OOH activation, retail and digital OOH division. Milestone Brandcom recently launched the ‘Milestone Optimizer’, a powerful tool which optimises OOH media plans by tracking 25,000 sites across India and providing Gross Impression Points of an OOH campaign, a first in India.

     

    Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

     

    Said Mr Bhattacharyya: “We are thrilled to join hands with the Dentsu Aegis Network and my entire team and I are looking forward to taking Milestone Brandcom to even greater heights. Being a part of a dynamic global group like Dentsu Aegis Network will help us be stronger together. OOH will become more and more important in India and we are confident that as market leaders we will be at the forefront of this progress.”

     

    Said Nick Waters, CEO of Dentsu Aegis Network Asia Pacific: “Milestone Brandcom is a highly awarded and well respected agency in India. This acquisition marks another significant step as we build a high quality and scaled group in India.  We welcome Nabendu and the team to the company.”

     

    Added Mr Bhasin: “Milestone Brandcom is not only a market leader but also a pioneer of several developments in the OOH industry in India. Posterscope was already amongst India’s fastest growing brands. This investment now establishes clear leadership for us in this very important medium, making us the leader in the OOH and OOH Retail space in India. We believe that OOH will play an increasingly important role for clients in years to come so we are delighted to be able to offer clients a market leading service.”