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Tag: Mihir Mody

  • Wall painting advertising solution agency Adwallz has recently bagged six new accounts, taking its total number of clients to nearly 50

    Adwallz adds 6 new accounts to portfolio

    By A Correspondent

     

    Wall painting advertising solution agency Adwallz has recently bagged six new accounts, taking its total number of clients to nearly 50. The newly added clients include banking company HDFC, electronic company Philips, global chemical company Huntsman Corporation, insurance company Bajaj Allianz and mobile service providers MTS and Vodafone.

     

    The agency will execute the ‘Jeevan Bima and Sales’ campaign for Bajaj Allianz in Uttar Pradesh, Jammu and Punjab and ‘Gold Loan’, ‘Current a/c, saving a/c’ campaign for HDFC in Andhra Pradesh and Orrisa. For Huntsman Corp, it will take charge of the Karpenter & Araldite brand across India and for CFL & TL for Philips in Madhya Pradesh and Gujarat.  For MTS and Vodafone, the agency will take charge of branding in Maharashtra and Bangalore respectively.

     

    Mihir Mody

    Commenting on the win, Mihir Mody, Founder and CEO, Adwallz said, “This quarter has been very significant for Adwallz in terms of new accounts. We are happy to be associated with these brands that are well established in their respective industry. Being associated with such big corporations gives us an opportunity to exhibit our creativity and innovation. Our endeavor is to deliver the best in terms of creativity and create a unique advertising experience for the target audience of the brands.”

     

    The company, which came into existence in 2004, won the newly added accounts in the last one month. The execution for these campaigns has started from the first week of October. Currently, Adwallz has corporate giants like HUL, Colgate, Marico, Godrej and Wipro amongst many in its current portfolio.

     

  • The simplest medium is often the most effective – and right under our noses.

    6 reasons why wall graffiti advertising attracts brands

    By Mihir Mody

     

    #1 Wall advertising is cost-effective

    These campaigns act like small billboards, which are comparatively cheaper than hoardings and give distinct visibility in any part of India. It is a cost-effective method of communicating with the people.

     

    #2 Shapes, sizes and more…

    Brands get a variety of options to reach out to consumers. Wall paints can be done in any shape and size and at any location according to the target audience.

     

    #3 Effective media

    It is the most effective media in reaching masses – it reaches the small town as well as interior villages across the country. For example, if a firm has a Rs 20 lakh budget, it can cover any state deeply.

     

    #4 Different strokes, different flavours

    Painting in regional languages with good innovation can create high brand awareness among the local population. It is easy for people to connect with that brand which creates a brand image with a local touch.

     

    #5 Wall paintings have rural reach

    There are a number of brands which target semi-urban and rural audiences. For them wall painting is an excellent way of reaching these audiences en masse. They can reach out to nearly 75 percent of the rural audience. Wall paintings create a better impact through good visuals as they target uneducated people across the country.

     

    #6 Longer shelf life

    Wall paintings have a longer shelf life as compared to other media. They can give distinct visibility for a longer period of time which other media fail to do. A TV commercial, for example, has a shorter span of time – a few seconds – while on the other hand print media (newspapers) have a short span too, of one day.

     

    Mihir Mody is Founder and CEO, Adwallz.