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Tag: Mihir Kulkarni

  • The video will be supported by a host of conversations by influencers, memes and engaging contests

    Pepperfry announces host of schemes targeted towards mothers

    By A Correspondent

     

    Pepperfry has launched a digital campaign to celebrate Mother’s Day, in collaboration with Girliyapa the women-centric channel by TVF productions.

     

    Speaking about the campaign, Mihir Kulkarni, Head – Brand and Digital Marketing, Pepperfry said: “This campaign is an ode to all the mothers and their selfless attitude wherein the message ‘mothers make the house a home’ reverberates throughout the video. It portrays a direct contrast of everyday occurrences through witty hilarity. In real-life, the mothers know it all and have everything under control. It also subtly highlights how with the help of Pepperfry, there is one thing less to worry about. We are looking forward to our association with Girliyapa – a women-centric platform that runs progressive content with a reach of over 1 million, which is ideal to drive conversations, create brand stickiness and increase the reach.”

     

     

  • Pepperfry's Mother's Day campaign aims to capture the little nuances of mothers that children experience and fondly reminiscent about

    Pepperfry.com celebrates role of mothers in latest campaign

    By A Correspondent

     

    Pepperfry.com launched a content marketing campaign to celebrate Mother’s Day. Through the campaign, Pepperfry wants to pay a special ode to the forever humble matriarchs who make our house the nest we love.

     

    Talking about this campaign Mihir Kulkarni, Head, Brand and Retention Marketing, Pepperfry said, “For children, home is a plethora of memories and moments they share with their mothers. And kids, though naïve, are very perceptive and revel in these experiences.Therefore, through this video, we have captured the special bond Pepperfry employee kids share with their mothers.”