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Tag: Midas Awards

  • McCann Worldgroup, FP7/DXB Dubai, and Mastercard score #1 in the various Midas Rankings

    Midas Touch: Pi Communications wins gold & silver for Aditya Birla Financial Services

    By A Correspondent

    Mumbai-based marketing services agency Pi Communications has bagged a gold and silver award at the coveted 2016 Midas Awards, regarded the Oscars for financial services advertising. Both awards have been won for Aditya Birla Financial Services Group. The two metals bagged by Pi and ABFSG are the only metals won by India at the 2016 Midas Awards.

    While the Gold Midas has been bagged for Aditya Birla Housing Finance Limited for ‘The Incomplete Nameplate’ in the Use of Medium competition under the Direct Mail/Collateral category, the Silver Midas has gone to Birla Sun Life Insurance for ‘Salary Slip of 1985’ also in the Use of Medium competition under the Direct Mail/Collateral category.

    Rakhshin Patel
    Ajay Kakar

    Said Rakhshin Patel, Managing Director, Pi Communications: “We have had a fairly consistent track record at winning in the Midas Awards.Our clients at Aditya Birla Financial Services have always been encouraging and supportive of great traditional Direct Marketing ideas that deliver excellent results and ROI.What makes this win even more special is that this is our first Midas win since our name change to Pi Communications and the fact that we reign as leaders in the world in Direct Mail communication.”

    Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group was delighted with the news. “Across our Aditya Birla Financial Services Group businesses we aspire to do work that wins recognition of the industry and business.We are indeed humbled to have won consistently at the Midas Awards, New York. These awards are special because they are compared and rated against the best of best from within the financial services industry, from across the world,” he said adding: “This year having won a Gold and Silver, as also, being the only winners from India, is indeed recognition that makes us extremely proud. I am thankful to Pi Communications for bringing us this enviable recognition and for making us so proud.”

    Meanwhile, FP7 / DXB (a part of McCann Worldgroup) and MediaVest Spark earned the Midas Award for Innovation for “The AC Vests” for client Emirates NBD. This award honors the highest scoring entry that showcases a leading-edge idea or execution.McCann Worldgroup earned the number one ranking in the first annual Midas Network Report, cumulatively achieving the most points in this year’s competition. Publicis Worldwide, earned the number two slot, followed by R/GA, Wunderman and Havas Worldwide.

    Agencies from around the world competed for top spots in this year’s Midas Awards Agency Report; FP7/DXB Dubai (Part of McCann Worldgroup) was in the spotlight, ranking number one on the Midas Agency Report with a robust 190 points. McCann New York ranked number two this year with 90 points and the Jupiter Drawing Room (South Africa) Johannesburg earned the number three spot with 86 points.

    Also, for the third year running, Mastercard scored first place with a staggering total 229 points in the Midas Brand Rankings due to the combined creative efforts of the following global agencies: FP7/DXB; McCann Canada, McCann XBC, McCann Worldgroup. Absa/ Barclays ranked second place for the third year in a row, they received 89 points for their innovative work created by Jupiter Drawing Room (South Africa) Johannesburg.  Emirates NBD, whose award-winning campaigns were created by FP7/DXB (Part of McCann Worldgroup), ranked third place for third consecutive year.

    Founded in 2001, the Midas Awards recognises excellence in financial advertising and marketing on a global scale. Indian entrants have a good run in the awards except last year when they drew a blank.

     

     

  • Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio

    Quirky annual report garners Radio Mirchi the Gold Midas

    By A Correspondent

     

    Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio.

     

    Reimagining Radio is an annual report containing the financials of 2012 but is also an example of innovation. The Annual Report in fact was a direct mailer to shareholders communicating the next big strategy of Radio Mirchi – that is, Digital. It shows the way Mirchi is redefining consumer engagement with its listeners from FM radio to the mobile and internet platforms.

     

    Reimagining Radio captures the essence of the shift from traditional to a new age media company. While listenership of FM radio has shifted almost entirely to mobile phones and digital radio sets, the public perception of radio remains the old-fashioned “box” receiver. The annual report cover juxtaposes the modern with the traditional. The design combines both, the new online platforms where Mirchi engages with its digitally savvy consumers, and the cover has an actual working radio fitted inside which catches terrestrial FM frequency.

     

    G G Jayanta, National Marketing Head said, “Gold at Midas shows that our Annual Report is as hot as our music. We are delighted to receive this award and shall continue to be innovative in our approach”.

     

    Awards that Radio Mirchi has won in the past few months include Popular Radio Channel of the Year at Global Awards for Brand Excellence, Merit at Designomics Awards for Digital Innovation Using Technology for an on air contest called Mirchi Music Housie and a Bronze at Big Bang Awards (Ad Club Bengaluru) for Excellence in Communication & Media for the Purani Jeans Direct Mailer.