MxMIndia

Tag: MiD DAY Infomedia Ltd

  • Mumbai's engaging newspaper, mid-day would be completing 37 this year

    FCB Ulka bags the creative duties of mid-day

    By A Correspondent

     

    FCB Ulka has been appointed the creative agency for mid-day infomedia ltd. In addition to mid-day, the agency has also been awarded the creative duties for Gujarati mid-day and Inquilab.

     

    mid-day infomedia ltd. is a part of Jagran Prakashan Ltd. (JPL) – India’s leading media and communications group with its reach going across Print, Radio, OOH, Activations, Mobile and Online, making it one of the largest media conglomerates in the country.

     

    Sandeep Khosla, CEO, mid-day infomedia ltd., said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customized approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across mid-day, Gujarati mid-day and Inquilab with them on board.”

     

    Mumbai’s engaging newspaper, mid-day would be completing 37 this year. With its rich and wholesome content it is consumed with great interest in the city. The paper also has a Sunday edition, which is a fun and leisure read for the weekend.

     

    Gujarati mid-day focuses on Gujarati specific stories, in addition it captures interesting city, national and global news, making it a huge favourite amongst the community.

     

    Nitin Karkare

    Nitin Karkare, CEO, FCB Ulka, added “I am delighted that mid-day has selected FCB Ulka as their creative partner. mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help mid-day reclaim its place in the sun”.

     

  • Janhavi Samant will head MiD DAY Hitlist along with Center Stage, Hot Property and Big Break. Ms Samant will take charge from outgoing editor Shubha Shetty Saha.

    MiD-DAY has a new entertainment editor

    By A Correspondent

     

    MiD DAY has appointed Janhavi Samant as the new entertainment editor for Hitlist. Ms Samant will take charge from outgoing editor Shubha Shetty Saha. Ms Samant has been working with MiD DAY for more than six years now and heads the editorial for Center Stage, Hot Property and Big Break.

     

    Speaking on the new assignment, Ms Samant said: “It’s a privilege and pleasure to be working with Hitlist. It’s one of MiD DAY’s most popular sections and will continue to be so. The Hitlist masala will work its magic.”

     

    “Hitlist is the most successful section in the entertainment sphere and Janhavi takes over Hitlist with a lot of experience. And I am confident that under her leadership, Hitlist will become an even bigger success in the city ofMumbai,” saidManajit Ghoshal,MDand CEO of MiD DAY Infomedia Ltd.

     

    Ms Samant started her career as a trainee in MiD DAY in 2000 and worked there for three and a half years. Then she moved on to Bombay Times and then to Hindustan Times, before returning to MiD DAY.

    Ms Samant will be reporting to Sachin Kalbag.

    MiD DAY is a part of Jagran Prakashan Ltd (JPL), India’s leading media and communications group with its interests spanning across Print, OOH, Activations, Mobile and Online that covers all of India as its footprint.

    MiD DAY has become the quintessential physical connect for the uber-social generation to consume their local city news today. Over the last couple of years, the newspaper has been on a mission to up its engagement quotient with these social netizens.

    To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives. The print innovations like 3D Impact Jacket, Format innovations and promotional activities like the MiD DAY Bollywood Lunch Contest, MiD DAY Happy Hours @ Work & @ Home, MiD DAY Media Nights, MiD DAY Corporate Cricket League & many others have won top honours across International Award functions such as INMA, IFRA Cross Media Awards & Asia Multimedia Publishing Awards.

    The company also has an established presence in the multimedia space, with its web version, www.mid-day.com with presently over 23 million page views per month as well as MiD DAY news feeds on cell phones which have over 2 lakh subscribers across the country. MiD DAY is available in Mumbai and Pune.