MxMIndia

Tag: Microsoft Corp

  • Marcel will be an industry-first platform to connect Publicis Groupe’s 80,000 employees, powered by Microsoft’s artificial intelligence capabilities

    Publicis Groupe partners Microsoft to roll out AI-inspired Marcel

     

     

    Publicis Groupe has announced its partnership with Microsoft Corp. to develop and roll out Marcel, its platform that it hopes will “radically change the way the group’s teams and clients connect, interact and work together”.

     

    Through Publicis.Sapient, its technology and consulting arm, Publicis is defining the architecture and design of Marcel, and conceiving the user experience, notes a communique, adding:“Microsoft will build the platform, and connect it to its deep technology and AI capabilities, leveraging Microsoft Azure AI and Office 365.”

     

    Said Satya Nadella, CEO, Microsoft: “AI is one of the most transformative technologies of our time, but its real power lies in how it can be applied to amplify human ingenuity. And that’s the beauty of Marcel. At Microsoft, we believe that people no longer just work for companies – companies need to work for their people. Marcel embodies that belief. That’s what makes this collaboration so seamless and natural.”

     

    Added Arthur Sadoun, Chairman & CEO, Publicis Groupe: “Marcel is a crucial step in Publicis Groupe’s commitment to radically change our industry, for the good of our clients and our people. It’s why we’re thrilled to be able to draw on Microsoft’s ground-breaking talent, capabilities and resources in artificial intelligence, to build the platform of the future, today. Thanks to the dedication of Satya and his teams we’re accelerating on putting Marcel at the heart of the Groupe, to deliver big ideas that harness creativity in all of its forms”.

     

     

  • Rajshri's short form content to be available on the New MSN

    Rajshri Entertainment to partner New MSN in India

    By A Correspondent

     

    Rajshri Entertainment has announced its collaboration with New MSN, Microsoft Corp.’s information and entertainment network. Short form digital entertainment and special interest content, produced and aggregated by Rajshri Entertainment, will be showcased on the New MSN in a comprehensive and powerful way across the web and application experience. The New MSN is comprehensive and broad, bringing content from the most well-respected and influential media sources together in one place.

     

    Rajshri Entertainment is a digital entertainment powerhouse, which produces content across multiple genres and languages. These branded channels range from lifestyle to e-news and from kids to devotional. All content produced is in high definition. The partnership will ensure the content reaches a wider audience, across the globe.

     

    Speaking about the association, Inderpal Singh, General Manager, Content Alliances, Rajshri Entertainment Private Limited, said, “We are excited to partner with MSN for their new entertainment service. We are producing over 150 minutes of original video content on a daily basis including entertainment news, food shows, health and wellness, devotional amongst others. Our videos have generated billions of views on leading digital platforms worldwide. We are confident that the new MSN video service will help us reach a wider audience in India and overseas.”

     

    “Built from the ground up, the new MSN combines comprehensive content from the world’s leading media outlets with powerful tools to help you do more,” said Sanjay Trehan, Executive Producer, MSN India. He added, “We’re excited to continue our relationship with Rajshri Entertainment & continue to inspire people to discover new things about themselves and the world around them.”