MxMIndia

Tag: Micromax Informatics Ltd

  • The account will be handled out of the agency’s Gurugram office

    Havas Media wins integrated mandate of Micromax

    By Our Staff

     

    Havas Media India has won the integrated mandate of Micromax Informatics Ltd, the and consumer electronics company. The mandate includes both traditional and digital media as well as creative and strategy for the brand.

     

    The account was won following a multi-agency pitch and will be handled out of the agency’s Gurugram office led by Uday Mohan, President – North & West India, Havas Media.

     

    Rachna Lather
    Rachna Lather

    Said Rachna Lather, Marketing Head, Micromax India: “Havas Media’s social media strategy & creativity is well-known in the market. Micromax as a brand is very nimble footed and are launching products in the market back to back. We want to work towards further strengthening Micromax’s footprint in the digital landscape, and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success.”

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India:  “We are thrilled to partner with Micromax, a truly glocal brand. It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the Group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful Media Experience (Mx) philosophy.”

     

  • The move is a reflection of the company's constant effort and commitment to make Micromax a brand to reckon with

    Shubhajit Sen appointed CMO at Micromax

    By A Correspondent

    Shubhajit Sen

    Micromax Informatics Ltd has announced the appointment of Shubhajit Sen as its Chief Marketing Officer. At Micromax, he will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication. Prior to Micromax, he was the Executive Vice President – Marketing of Glaxo Smith Kline Consumer Health Limited for 21 years and served as the key resource to accentuate the successful journey of the company.

     

    Commenting on the appointment, Vineet Taneja, CEO of Micromax Informatics Limited said, “As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people’s lives.”

     

    The move is a reflection of the company’s constant effort and commitment to make Micromax a brand to reckon with.

     

    An Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad, Shubhajit joined GSK in 1992 as a Management Trainee and advanced through the organization to be the Executive Vice President – Marketing, donning various hats through the journey both nationally and globally. He has been the brain behind some of the most successful, award winning consumer initiatives that have delivered superlative business results.