MxMIndia

Tag: Michelin India

  • Holds 23-year tenure with the French tyre major

    Shantanu Deshpande appointed as MD, Michelin India

    By Our Staff

     

    Shantanu Deshpande
    Shantanu Deshpande

    French tyre major Michelin has appointed Shantanu Deshpande as Managing Director for its India operations. Deshpande will be based out of Pune. Across his 23-year tenure with Michelin, he has held various leadership roles in sales and marketing, both in India and in other geographies such as North America, Africa, Middle East and Asia.

     

    Notes a communique: “Deshpande joined Michelin India in 1999 as an Area Sales Manager. He was appointed India Marketing Director in 2007 and in this role, he was instrumental in establishing the company’s presence in the country. From 2012 to 2015,  Deshpande served as Vice President Marketing with a Michelin subsidiary in North America.  He was Director Marketing B2B business for Africa , India & Middle East Region from 2015  to 2020. Since 2020, he served as Global Marketing Director for Michelin Group’s Urban Business Line based out of Bangkok.”

     

  • The campaign focuses on safety, longevity, and fuel-efficiency of Michelin tyres

    Ignite Mudra brings the Michelin Man back on the outdoor landscape

    By A Correspondent

     

    Tyre manufacturer Michelin is back on the Indian outdoor landscape putting its iconic brand mascot, the Michelin Man in a new brand awareness campaign. The campaign tagline ‘For those who drive the change’ focuses on safety, longevity, and fuel-efficiency of Michelin tyres.

     

    Ignite Mudra won the OOH mandate to strategically design and execute the campaign. The campaign has been crafted to endorse and to create awareness about the brand targeting the car owners who seek premium driving pleasure. The campaign has been executed across 15 cities including metros’ and mini- metros.

     

    Said Saradamani Dey, Director – Digital, Brand and Image, Communications, Africa India Middle East, Michelin: “Michelin India’s #IndiaDrivesChange is our commitment to be a reliable partner in progress. We have weaved this ethos in this 360 degree communication approach, with OOH as a key pillar. We are happy with the innovations that Ignite Mudra has been able to bring in this space,”

     

    Added Gour Gupta, Founder Tribes & MD Ignite Mudra: “I feel extremely proud of our association with Michelin and would like to thank the client in trusting us with their OOH mandate. Our endeavour is always to deliver beyond the expectation of our esteemed clients. A brilliant creative by Michelin and backed with superior planning and execution has created a huge impact for the brand.”