MxMIndia

Tag: Michael Jopp

  • Partners with The Motion Content Group and TheVibe to bring alive Rushes

    Wavemaker & Mercedes-Benz India uncovers stories of India’s adrenaline junkies

    By A Correspondent

     

    Mercedes-Benz India along with Wavemaker Content have unveiled an original web series – Rushesthat introduces six path-breakers embarking on adventures fuelled by an insatiable hunger for extreme sports.

     

    On the association  Michael Jopp, VP, Sales and Marketing, Mercedes-Benz said: “India is a country of diversity not only in the form of different landscapes that you can visit across the country but also from the varied pool of talent that it houses. Our association with TheVibe and creating Rushes was with the idea of celebrating these beautiful people and places of India. The content features a very emotional story wherein passion and dedication of these local heroes are showcased with their abundant talent and vigour towards one dedicated adventure sport. The same passion and dedication is what we strive to put in our cars and give our best to the customers.”

     

    Added Kumar Deb Sinha, National Director – Content, Wavemaker: “We at Wavemaker believe that the role of content is to drive relevant conversations for a brand. It’s not a one-time engagement through a piece of content, but provoking sustained conversations through multiple pieces of content. Rushes is not a just web series, it is like igniting a fire to drive passionate conversations through multiple pieces of interesting content in various formats across media platforms.One of the biggest challenge for us was to bring alive the exhilaration through the content and hence, the quality was of utmost important. That is where, Motion Content Group (part of GroupM) played a vital role in creating premium quality content to match up to the global standard of Mercedes-Benz.”

     

    The first webisode of the series can be viewed at https://www.youtube.com/watch?v=Vjop6R49C7o

     

     

  • Michael Jopp is currently Head of Sales Management at Mercedes-Benz Cars Deutschland in Berlin and is responsible for developing sales measures and steering sales strategy

    Mercedes-Benz India appoints Michael Jopp to drive Sales & Marketing mandate

    By A Correspondent

     

    Michael Jopp

    Luxury car maker, Mercedes-Benz India announced a key appointment in its Sales and Marketing function. The company appointed Michael Jopp as the Vice-President of Sales and Marketing beginning August 1, 2016. The new appointment comes into effect as Boris Fitz, Vice-President, Sales and Network Development, completes his successful tenure in India and will be taking over a larger role at Mercedes-Benz Turkey.

     

    Commenting on the new appointment, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “Boris played a pivotal role in Mercedes-Benz’s sales growth as the company witnessed a remarkable sales success amidst myriad market challenges. He was instrumental in creating the densest and most qualitative dealer network for Mercedes-Benz with dedicated dealer partners. We highly value Boris’ contribution to the rapid growth of Mercedes-Benz in India. We are equally excited to welcome Michael and are confident that with his rich experience in the domain of sales and marketing in Mercedes-Benz Cars, Michael will continue the strong growth momentum of the Three Pointed Star in this highly competitive and dynamic market.”

     

    Michael has close to two decades of experience in the domestic automobile industry in Germany and also in international markets both on the OEM and distributor side. He has rich experience in areas of sales management, product management, marketing and general management. Currently he is responsible for sales performance and sales profitability for Mercedes-Benz Cars in Berlin. A MBA from Goizueta Business School, Emory University, Atlanta, Michael loves playing golf, traveling and has a passion for literature.