MxMIndia

Tag: MI

  • Will offer advertisers exclusive access to premium app inventory of Mi Ads for in-OEM advertising

    Mi Ads appoints Xapads Media as Core Agency Partner for India

    By Our Staff

     

    Xapads Media is now the Core Agency Partner of Mi Ads for the India market and will offer advertisers exclusive access to premium app inventory of Mi Ads for in-OEM advertising.

     

    Speaking on the occasion, Alok Pandey, Vice President, Sales & Marketing, Xapads Media, said, “I am beyond excited to announce our association with Mi Ads as their Core Agency Partner. Our collaboration will redefine performance programmatically and support brands to thrive in the ever-evolving adtech landscape. The branding and promotion opportunities will aid marketers in connecting with niche audiences that are challenging to reach.”

     

    Bono Wu, Director of Channel Partnership, Mi Ads, International Internet Business, said, “We are proud to be associated with Xapads which is our core partner for Mi Ads, Marketing Solution in the regions of US, India and SEA. Xapads is not only a business growth driver, but also a trusted partner and value creator. Their expertise in programmatic advertising and data-driven marketing solutions are just a few reasons why we’re thrilled to have them. Together we look forward to delivering unparalleled results for our clients.”

     

  • To appeal for language equality on the Internet

    Reverie Language Technologies launches campaign

    By Our Staff

     

    Reverie Language Technologies, a language technology service start-up, has launched a video campaign to raise awareness about India’s digital language divide. Reverie is bridging this gap with its state-of-the-art technology, powered by AI and ML, by providing all 22 official Indian languages with a presence on the Internet.

     

    Said Vivekananda Pani, Co-founder and Chief Technology Officer (CTO) at Reverie Language Technologies: “The video campaign is our humble effort to bring out that while the growth of the Indian Internet rides on our Indian-language literate digital citizens, the kind of Internet they deserve is a far cry. If we view the larger picture, the citizens are either categorized as browsers or ones that depend on OTP or QR verification, depriving them of the seamless Internet that English-literate citizens experience. Despite the massive strides India has made in the digital world, our native language literate citizens are still struggling to bridge the digital language divide and reap the benefits of the Internet and all it has to offer. Significant changes will not occur if languages on the Internet are not implemented through India-owned standards for our native languages. Through our campaign, we hope to build an equitable Internet for India.”