MxMIndia

Tag: Mi India

  • The Mi Robot Vacuum Mop-P

    Mi India launches ad for vacuum cleaner

    By Our Staff

     

    Xiaomi’s franchise store for mobile phones and ecosystem products, Mi India, has launched a campaign for its new vacuum cleaner, the Mi Robot Vacuum Mop-P. The campaign features stand-up comedian Biswa Kalyan Rath with the tagline ‘Mast Admi’ with a mast gadget!

     

    Said a communiqué:  The lockdowns across many cities has made a lot of families seek out gadgets that can help automate & reduce their workload at home. One of those gadgets that’s getting a lot of interest is the Robot vacuum cleaner which can autonomously clean homes with minimal assistance by the members of the household. our aim is to bring premium cutting edge technology for everyone, enabling consumers to enjoy a better life. While our mission is to make quality technology accessible, we also strive to communicate technology in a way that is interesting and easily understandable. With this campaign too, we are trying to address the questions that our fans and consumers might have regarding the Mi Robot Vacuum Mop-P.

     

  • Mi India, the smartphone and smart TV brand, recently unveiled its latest TVC for Redmi Note 9 Pro Max

    Mi India launches TVC for Redmi Note 9 Pro Max

    By A Correspondent

     

    Said Sandeep KS, Associate Director, Redmi India Marketing: “Having used the Redmi Note series extensively, when I first held the Note 9 Pro Max, it instantly felt like a flagship. It looks good, feels brilliant, performs like a dream and has the hero-like quality our fans claimed. We instantly decided that the phone had to be the central character of the television commercial all while weaving with a compelling narrative around its features. The video sequence is set inside a Metro compartment which is symbolic of the microcosm of the ‘Note’ cult.”

     

    The commercial has been conceptualized and executed by Bengaluru-based agency Brave New world. Said Joono Simon, Chief Creative Officer of the agency: “The Redmi Note 9 Pro Max is a power packed device that believes it has the license to thrill. Creating a commercial that does justice to its superior camera and performance capabilities was always going to be a challenge. The task became even more arduous because of the pandemic and the global lockdown. Shooting a commercial of this kind in Ukraine with most of the crew stationed in location, the director in Tel Aviv, and the agency and client teams in Bangalore was pathbreaking in many ways a rewarding experience for the team with a lot of new learnings. The team at Xiaomi was all in for an out of the box bold approach as against the standard listing of features with very little life moments.”