MxMIndia

Tag: MG Motors

  • Celebrates MG 100-year Limited Edition

    Cheil India launches campaign for MG Motors

    Cheil India has launched a campaign for MG Motor India’s celebration of 100 years of the brand’s existence as it commemorates the milestone with a limited edition range of cars in green colour.

    Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said: “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”

    Said Amit Nandwani, National Creative Director, Cheil India: “The brief was to launch the MG 100-year Limited Edition in spectacular fashion. We thought it would be a great opportunity to bring to life MG’s legacy and use it as a narrative to unveil the iconic range. That’s how ‘Drive the Legend’ was born. Shot on the picturesque white sands of Sambhar Lake, the campaign is an ode to MG’s glorious past and its ambitious plans for the future.”

    Talking about the film, Neeraj Bassi, Chief Growth Officer, Cheil India, said: “We take immense pride in working on a legacy brand like MG Motor. The film is a piece of work that celebrates the Britishness of MG Motor as it completes an iconic milestone of 100 years. We have infused a sense of panache and style into the film that elevates its tone to match the momentous occasion which the film is celebrating”.

  • The brand offers new trims at attractive price points

    Cheil India rolls out campaign for MG Motors

    Cheil India has rolled out a new campaign for MG Motor India. Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films that capture the essence of and celebrate customer delight.

    Said Udit Malhotra, Head of Marketing, MG Motor India: “Since its launch in 2019, MG Motor India has been known for its unique approach to humanizing technology and providing best-in-class features. Looking ahead to 2024, we aim to enhance and evolve our brand story further. By offering the right features at the right price, we are trying to capitalise on all points of leverage to draw attention to the uniqueness of our brand and increase brand love.”

    Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to explore a clutter-breaking visual route while finding a way to keep the context relatable and films enjoyable. Leaning into the idea of unbelievable delight, each film drives home the point in a light-hearted, fun way with a memorable visual twist at the end. And through the endearing banter of the Indian-British duo, we have tried to marry the British heritage and Indian connect of the brand.”