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Tag: MG Motor India

  • The brand offers new trims at attractive price points

    Cheil India rolls out campaign for MG Motors

    Cheil India has rolled out a new campaign for MG Motor India. Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films that capture the essence of and celebrate customer delight.

    Said Udit Malhotra, Head of Marketing, MG Motor India: “Since its launch in 2019, MG Motor India has been known for its unique approach to humanizing technology and providing best-in-class features. Looking ahead to 2024, we aim to enhance and evolve our brand story further. By offering the right features at the right price, we are trying to capitalise on all points of leverage to draw attention to the uniqueness of our brand and increase brand love.”

    Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to explore a clutter-breaking visual route while finding a way to keep the context relatable and films enjoyable. Leaning into the idea of unbelievable delight, each film drives home the point in a light-hearted, fun way with a memorable visual twist at the end. And through the endearing banter of the Indian-British duo, we have tried to marry the British heritage and Indian connect of the brand.”

  • Creates AI-generated ad

    MG Motor India campaign to mark centenary

    By Our Staff

     

    Morris Garages, a British automobile brand with a 100-year-old legacy, has launched a campaign, ‘Recreate the Magic’, to mark its centenary year.

     

    Said a communique: “This campaign is both a tribute to the brand’s long-standing heritage and its steadfast commitment to being trailblazers in innovation. Furthermore, the brand has expanded this initiative to encourage user-generated content, combining creativity and innovation in their campaign. Here, participants can reimagine MG’s classic ads using the cutting-edge tool of AI technology.”

     

  • To augment the need for EV adoption 

    Cheil launches new campaign for MG Motor

    By Our Staff

     

    MG Motor India along with Cheil launched a new campaign ‘EVing is Living’ comprising a series of seven films that are set to roll out across television and digital.

     

    Talking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India said: “This campaign demonstrates MG’s dedication to offer peace of mind to customers through India’s beloved EV ZSEV. It promotes EV awareness, debunking myths, and embraces the ‘EVing is Living’ movement. This campaign celebrates the EV-driven future marked by sustainability, convenience, and enhanced experiences. It showcases EVs’ seamless integration into our lives, shaping a sustainable and enriching lifestyle, blending eco-consciousness, technology, and luxury.”

     

    Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to create a campaign wherein each film addresses a different barrier to the adoption of EVs in India. So, we came up with a series of fun, light-hearted stories with MG ZS EV at the heart of it. The films are simple, endearingly relatable and visually refreshing. We hope the campaign will connect strongly with the viewers and bring about the desired change in their mindset.”

     

  • …. with the theme of 'It's a Human Thing'

    Cheil launches campaign for MG Hector

    By Our Staff

     

    Cheil India has a new campaign for MG Motor India.

     

    Said Udit Malhotra, Head of Marketing, MG Motor India: “At MG, we always believe in driving ahead of the curve by bringing exciting experiences to our customers every time. When we first launched the Hector, we aimed to transform the relationship between the driver and the vehicle by introducing India’s First Internet Car. Now, the Next-Gen Hector takes another leap in this direction. Raising the game with a bold new look, infotainment experiences, technological advances that includes ADAS Level 2 capabilities that make driving even more pleasurable and indulgent, thereby more ‘pampering’.”

     

    Added Sean Joseph Colaco, Executive Creative Director at Cheil India: “The Next-Gen MG Hector is now more ‘Human’ than ever! With a new look and brand new technology that indulges, pampers and spoils you. Through the playful antics of our two characters, a butler and his young employer, we demonstrate exactly how much the Next-Gen Hector caters to your every whim and fancy. Shot in and around London, this slice of British aristocratic life, seemed like the perfect setting to demonstrate the ‘royal treatment’ the Next-Gen Hector gives you.”