By Our Staff
MFilterIt, a fraud detection and prevention company, has unveiled a set of myths surrounding ad fraud and brand safety. Reportedly, every year, from November 14-21, the International Fraud Awareness Week is observed to promote anti-fraud awareness and education.
Commenting on the release of Ad Fraud Myths, Dhiraj Gupta, Co-Founder & CTO, MFilterIt said: “One of the best tools to fight Ad Fraud is “Awareness” on this subject. It’s quintessential for the brands and decision-makers to be aware of the gravity of this issue and be responsible for their financial resources. In this digital age, it is a fact that most of the Frauds are committed in the complex digital labyrinth, to mark International Fraud Awareness Week, we are releasing a set of myths that needs to be dismantled to fight this menace so that we can lead towards a safer and secure digital economy.”
In India, the overall share of Digital advertising stands around 30% but it’s expected to grow 25% annually against a global average of 9%. This also means that ad fraud is anticipated to climb from the current average of 25-35 percent to 45-55 percent as firms shift their advertising budgets from traditional to digital. As per the MFilterIt Brand Safety Report 2021, the biggest challenges for Ad Fraud included issues like Awareness (42%), Brand Infringement (23%), Fraud (12%), Investment (12%) and placement (11 %). It is estimated that digital ad fraud will cost advertisers and brands $44 billion in fraudulent activities by 2022.