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Tag: Metro Shoes

  • Metro Shoes has been manufacturing shoes in India since 1947

    Metro Shoes gets vocal about local manufacturing

    By A Correspondent

     

    In an attempt to revive the Swadeshi campaign and embrace #AtmaNirbharBharatAbhiyan announced by Prime Minister Narendra Modi, Metros Shoes has showcased that it adapted ‘Make in India’ even before it was preached. Metro Shoes has been manufacturing shoes in India since 1947.

     

    The creative has been conceptualised by Makani Creatives. Notes a communique: “The idea was to revive the Swadeshi journey that Metro Shoes had with India and urge people to adapt to the concept of ‘Make In India’.”

     

     

  • The campaign will enable users to share their love-story to get featured on Humans of Bombay

    Makani campaign for Metro Shoes with Humans Of Bombay

    By A Correspondent

     

    Makani Creatives has launched #FoundMyPair, a campaign for Metro Shoes in association with Humans of Bombay. Metro Shoes is running a social media campaign promoting this campaign that began from February 9, 2020.

     

    Speaking about the campaign, Alisha Malik, VP Marketing and Ecommerce, Metro shoes said: “It is important to be open to experimenting with opportunities on different platforms. It is also important to keep listening to those that engage with your brands, #FoundMyPair is an opportunity engage better with the millennials and showcase stories of our real followers.”

     

    Added Sameer Makani, Co-Founder and Managing Director, Makani Creatives: “This association is the perfect fit as it talks about finding the right pair; a pun that fits perfectly for both shoes and love. Shoes are a crucial part of everyone’s journey. As one progresses in life, they evolve with them. We hope to strike the right cord with the audience on Valentine’s Day with this campaign.”

     

     

  • The films feature actors Katrina Kaif and Sidharth Malhotra

    Makani Creatives unveils two films for Metro Shoes

    By A Correspondent

     

    Makani Creatives has created two films for Metro Shoes featuring Katrina Kaif and Sidharth Malhotra as brand ambassadors.

     

    Said Sameer Makani, Managing Director, Makani Creatives: “With the huge splurge of international, local and .com brands, we felt the need to highlight Metro as a contemporary brand, a brand which has always been evolutionary and in sync with the latest trends. Metro has a huge loyalty base and we decided to reach out to a wider audience while maintaining the warmth of a home-grown brand.”

     

    Added Farah Malik, Managing Director and CEO, Metro Shoes:,“The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience.”

     

     

  • Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth

    Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors

    By A Correspondent

     

    Metro Shoes has appointed Katrina Kaif and Siddharth Malhotra as its new brand ambassadors. Talking about the association, Farah Malik, CEO & MD, Metro Shoes Ltd. said: “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes Ltd. They are the perfect embodiment of what we stand for – distinctive style with a confident and a sparkling personality. Our new campaign aims to be a strong fashion-forward statement which is aptly represented by trendsetters Katrina and Siddharth. We look forward to charting an exciting brand journey with them.”

  • Additionally, the collection includes a wide range of accessories like bags, belts, wallets and clutches that adds a dash of style to life

    Metro Shoes unveils ‘Find Your Pair’ integrated campaign

    By A Correspondent

     

    Leading fashion footwear retailer – Metro Shoes has launched their ‘Find Your Pair’ campaign. The campaign involves a multimedia integration of print, promotions, public relations and digital platforms to target men, women and children.

     

    ‘Find Your Pair’ campaign is about your eternal quest for arriving at your comfort zone through the right pair of footwear. The communication approach of the campaign is catchy, edgy and something that everyone will be able to connect with. Over the years, Metro Shoes has been in the business of creating a warm and service led approach of pampering your feet. “Find your Pair” campaign aims to bring the warmth of relationships we hold dear to the forefront. Nothing is more intimate than the shoes we have to walk in. And nothing is more important than the relationships we have in life. Today the brand works on the idea of providing footwear for every reason and every season. Their range of footwear caters to the need of all categories including men, women and children. This campaign also builds on the concept that fashion and comfort share a symbiotic relationship, which are also the two most appealing characteristics of the products of Metro Shoes.

     

    Talking about the new campaign, Farah Malik Bhanji, Managing Director and CEO, Metro Shoes Limited said, “Metro Shoes as a brand has always aimed at being pertinent to the times. We have designed this integrated campaign to appeal to the sensibilities of our target audience. To build a connect with the consumers we have launched a campaign that twists conventional ideologies and renders it relevant. We have a fantastic range of stylish, on-trend and contemporary footwear that will appeal to our all customers.”

     

    In line with Metro’s retail growth strategy, the new collection launched at its stores has a contemporary collection of footwear for men, women and kids. The wide range for men’s footwear includes boat shoes, oxfords, dress boots, loafers, brogues and derby shoes. The Women’s category will be a collection of high heels, clogs, mules, sandals, wedges, pumps and peep toes. Additionally, the collection includes a wide range of accessories like bags, belts, wallets and clutches that adds a dash of style to life.

     

  • If the customer does not get his/her size and if it's available in any other store, then Metro will procure and send it to the customer’s home with no delivery charge

    Now. get your Metro shoes home delivered

    By Tuhina Anand

     

    Metro Shoes has come up with a unique initiative to give an enhanced experience to its customers – that of getting their shoes delivered to their doorsteps. The service, in a nutshell, is that if the customer does not get his/her size and if it’s available in any other store across India, then Metro will procure it and send it to the customer’s home with no delivery charge for a hassle-free shopping experience.

     

    Talking about the initiative, Lavina Rodrigues Pinto, Marketing Manager, Metro Shoes, said: “At Metro Shoes, we believe in making a customer, and not a sale. The idea of initiating this unique service was to enhance the ‘customer delight’ by giving him/her what they needed without them having to worry about logistical and delivery hassles.”

     

    Ms Pinto added: “Being in the business of selling shoes for more than eight decades, we have fine-tuned and learnt from our customers; hence the service was started to provide them the much needed comfortable experience. With the growing number of brands in the market and lesser time spent by customers on singular labels, we have tried to think one step ahead in terms of loyalty marketing and creating patrons.”

     

    On their expansion plans, Ms Pinto shared that Metro Shoes aims to be Rs1,000 crore company by 2015. There is also plan to open 43 new outlets in 2012-13 with an investment of Rs44 crores. The expansion is also aimed at Tier II markets which have great potential. Currently Metro Shoes covers 20 states inIndiaand are also the largest fashion footwear brand in the country. The plan is also to add more standalone accessories stores and value format stores like MSL (More shoes for Less) in the coming years.

     

    The company also launched their e-commerce portal eight years back. Ms Pinto said: “The response has been very encouraging and we are seeing a growing category of shoppers inIndiawho prefer the click to walk.”

     

    She added: “At Metro Shoes, we have a philosophy of combining traditional ethos with contemporary means. To enhance customer experience, we have a well integrated loyalty programme. We also have a growing market of NRIs and wedding shoppers for whom we customize shoes and match the trousseau or attire. Another interesting feature is our product mix – we customize our mix regionally. For example, stores in Kerala have more flats where asChandigarhsees more of heels’ sales.Bangalorehas more colours, whereas Kolkata prefers earthy tones! With the launch of our e-commerce portal, it has helped us break geographic barriers and we have seen a healthy growth in this arena too.”