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Tag: MetLife

  • Kapur was the Regional Head of Marketing at Citi, and before his 12-year stint at Citi, he led brand and product strategy at Hindustan Unilever Limited

    Sanjeev Kapur joins Metlife as CMO for Asia

    By A Correspondent

     

    Sanjeev Kapur

    MetLife has announced that Sanjeev Kapur has joined the company as senior vice president and chief marketing officer (CMO) of Asia. Kapur will report to Esther Lee, MetLife executive vice president and global chief marketing officer and Chris Townsend, president of Asia. Kapur will also join the Asia Leadership Team.

     

    “MetLife’s commitment to be a company that helps customers “Navigate Life Together” requires that we transform how we meet the changing needs of our customers,” said Lee. “Sanjeev’s deep understanding of insight and data-driven marketing, digital engagement and customer experience makes him the ideal marketing leader to drive this transformation across the Asia region.”

     

    Added Townsend: “Sanjeev’s significant experience and proven track record of driving strong business results will be a great asset as Asia continues to grow and drive value for MetLife. We are pleased to have him on board and confident that he will create competitive advantage for the company.”

     

    Most recently, Kapur was the Regional Head of Marketing at Citi, and before his 12-year stint at Citi, he led brand and product strategy at Hindustan Unilever Limited. Said Kapur: “I’m excited to join MetLife at such a transformative time for the company. I look forward to working with the team to build impactful consumer-focused strategies that will accelerate our transformation to a more modern, purposeful and digital company.”

     

  • Also sees record advertising revenue with mainstream advertisers

    Zee Cine Awards beats all other Bollywood award shows in the US

    By A Correspondent

     

    Zee TV, the number 1 South Asian entertainment network, announced recently that the 2012 Zee Cine Awards (ZCA) achieved record-breaking ratings this year. According to Rentrak TV Essentials, Zee Cine Awards delivered the highest rating for any South Asian program in over a year’s time (since Feb 11). ZCA received a viewership share of almost 75 per cent during its broadcast.

     

    On the monetizing front, the network saw a 40 per cent increase in revenues from last year’s awards show as announced by Zee TV America’s Business Head, Sameer Targe. He said: “Despite cut-throat competition we always find ways to reinvent, than to discount. As a market leader we have no one to follow, hence the challenge is to always focus on expanding the pie. This year we were able to bring well known mainstream brands like Omega, Verizon and MetLife as sponsors of the show. The idea was to sell the inventory at a premium value, keep the breaks short which eventually resulted in highest viewership.”

     

    Zee TV – the name that has become synonymous with unparalleled quality in entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space.  As an Indian channel, Zee TV is committed to supporting the values and traditions that appeal to South Asians across the globe.
    In July 1998, Zee TV expanded its presence in the international space by establishing itself as a mainstay in American households, reaching more than 2 million viewers.  Zee reaches over 600 million viewers in about 168 countries.