Wavemaker India has announced the appointment of Deepa Jatkar as its Chief Growth Officer. Jatkar joins Wavemaker from Meta India, where she was a part of the global sales and marketing team and a key member of the India sales leadership team.
In her new role at Wavemaker, Jatkar will report to Ajay Gupte, CEO – South Asia and will be based out of the agency’s Mumbai office.
Speaking on the appointment, Ajay Gupte, CEO – South Asia, Wavemaker said, “We are delighted to welcome Deepa as part of the leadership team at Wavemaker. Deepa is a seasoned media professional with an exceptional understanding of the industry. As Chief Growth officer, she will help us fast track growth by driving new business and creating avenues for growth amongst our wide spectrum of clients.”
Meta, formerly Facebook, has announced the appointment of Sandhya Devanathan as Vice President of Meta India. Devanathan will focus on business and revenue priorities as also supporting the “long-term growth of Meta’s business and commitment to India”. And perhaps also a watch on the socio/geo-political realities that concern Meta.
She will report to Dan Neary, Vice President, Meta APAC and will be a part of the APAC leadership team. She will move back to India to lead the India org and strategy.
On the appointment, Marne Levine, Chief Business Officer, Meta said: “India is at the forefront of digital adoption and Meta has launched many of our top products, such as Reels and Business Messaging, in India first. We are proud to have recently launched JioMart on WhatsApp, which is our first end-to-end shopping experience in India. I’m pleased to welcome Sandhya as our new leader for India. Sandhya has a proven track record of scaling businesses, building exceptional and inclusive teams, driving product innovation and building strong partnerships. We are thrilled to have her lead Meta’s continued growth in India.”
In order to create awareness and educate users on making safer online payments, WhatsApp has launched a user-safety campaign – titled ‘Scam Se Bacho’ via a ‘music video, conceptualised by BBDO India and directed by Shimit Amin.
Talking about the music video, Manesh Mahatme, Director – Payments, WhatsApp India said: “While UPI continues to remain one of the safest, convenient and interoperable modes of making payments, India’s growing acceptance of online payments has also seen an increase in digital payment frauds. User safety is at the core of everything we do at WhatsApp and through this exciting and captivating music video, we want to educate and empower our users with all the information they need to safeguard themselves against any frauds while making digital payments. We hope that this initiative by WhatsApp will resonate with people and they can sing their way through safe and secure online payments.”
Talking about the campaign, Avinash Pant, Director – Marketing at Meta India, added: “India’s growing acceptance of digital payments has also led to an increase in the need to make people aware on how to keep their payments safe. Through this campaign, which is built on several real world scenarios that people face in their everyday life, our endeavour is to educate and empower users with all the information they need to safeguard themselves against any frauds while making digital payments. This initiative reinforces Whatsapp’s commitment to the safety of our users while making payments as simple and convenient as sending a message.”
Commenting on the creative treatment of the music video, Josy Paul, Chair and Chief Creative Officer, BBDO India, said: “Our primary goal with this music video was to spread awareness and engage the audience sensitively on this subject. We decided to create entertainment that educates, rather than advertising. Our goal of reworking a fun nostalgic song like ‘Dekh ke Chalo’ was to use the power of music to convey a strong message that’ll help people relate to the moments that we collectively face in our lives. The song triggers memory structures that allow the audience to receive the message more easily. We hope it will echo with people to be more aware the next time they face similar situations and feel empowered to stay safe while making online payments on WhatsApp.”