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Tag: Merkle Sokrati

  • The partnership will enable clients to connect with users on TikTok

    Merkle Sokrati inks content partnership with TikTok India

    By A Correspondent

     

    Dentsu Aegis Network’s Merkle Sokrati has inked a strategic partnership deal with TikTok in India. The partnership will enable clients to connect with users on TikTok.

     

    Sameer Singh

    Commenting on the association, Sameer Singh, Vice President – Monetisation, TikTok India said: “TikTok as a platform has championed the art of creative content marketing with unique ad formats that effectively drive engagement. The platform’s immersive short-form videos also allow brands to express their content and voice creatively. We value partnerships such as the one with Merkle Sokrati and are sure that this will further accelerate client benefits.”

     

     

    Anubhav Sonthalia

    Added Anubhav Sonthalia, CEO, Merkle Sokrati: “Digital media continues to evolve into a myriad web of features and ad formats. Based on our decade-long experience in helping brands get strong ROIs on their spends, I strongly believe that understanding and reacting to your audiences is extremely crucial, irrespective of the digital channel. TikTok is a phenomenally engaging platform. It is a definite opportunity to gain visibility and revenue and this is where our potential as a marketing agency lies.  I am excited to see the results driven by our teams with our client partners such as Dunzo, PharmEasy, Tata Sky and more.”

     

     

  • 100 per cent client adoption for YouTube for Action

    Merkle Sokrati achieves unique feat on YouTube for Performance

    By A Correspondent

     

    Merkle Sokrati, the data-driven performance marketing agency from Dentsu Aegis Network, has been recognised for its achievement on YouTube for Performance reaching a 100 per cent client adoption rate.

     

    Anubhav Sonthalia

    Said Anubhav Sonthalia, CEO Merkle Sokrati: “We are committed as always to lead the way in incorporating any innovation that can help our customers. Over the last year, we have seen YouTube emerge as a strong performance platform. As the leading performance agency in the country, we wanted to ensure that all our clients are leveraging the full power of innovative formats like TrueView for Performance, and we are excited to see 100% of our clients are already betting on this format.”

     

    Aditya Swamy

    Added Aditya Swamy, Head of Agency Partnerships, Google India: “We collaborated closely with the Merkle Sokrati team to set up integrated client onboarding with custom performance creatives from Ignition Labs using the Search-Up approach, and bespoke measurement solutions. It’s exciting to see the speed at which Merkle Sokrati’s clients have adopted YouTube for Performance, and I am looking forward to seeing our teams redefining performance video advertising excellence.”

     

     

  • The tool combines historical data with machine learning to calculate advertising budget for every product

    Merkle Sokrati unveils proprietary bidding tool for eRetail Marketing

    By A Correspondent

     

    Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has introduced a proprietary smart bidding tool for retail brands selling on online marketplaces such as Amazon.in.

     

    The tool combines historical data with machine learning to calculate advertising budget for every product (bid) every hour 24×7. These real-time bid changes are based on user intent, seasonality and sales trends. Retail brands with a wide range of products can optimize advertising spends across product categories to individual products with this data-driven bidding tool.
    Said Merkle Sokrati CEO Anubhav Sonthalia: “Having myself worked at Amazon, I can promise that they are in it for the long haul and will end up redefining the industry as we know it. We have seen strong traction for Amazon Advertising with our Merkle US counterparts, and we expect India to do the same. With this intelligent bidding tool, we are introducing a volume- and competition-tested smart bidding tool to this geography. We believe this will become a competitive advantage for optimising Amazon’s ad inventory which is still relatively new to Indian marketers. As through our history, we continue to focus on bringing high ROI solutions for our marketers.”

     

     

  • MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies

    DAN’s Merkle Sokrati launches Merkle Innovation Cloud

    By A Correspondent

     

    Merkle, a global data-driven performance marketing agency from the Dentsu Aegis Network, launched in India the Merkle Innovation Cloud (MIC) 2.0 that is powered by Adobe Experience Cloud technology.MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalised customer experiences, notes a communique.

     

    Santosh Gannavarapu

    Commenting on the partnership, Santosh Gannavarapu, Chief Growth Officer at Merkle Sokrati said: “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences.”The agency has sponsored the 2018 Adobe Symposium, taking place in Mumbai on April 26.