By Our Staff
Merkle B2B, the Dentsu’s B2B marketing agency, in partnership with Posterscope India, also part of Dentsu, has launched a 3D anamorphic campaign for Lenovo. Titled, ‘Lenovo-F1®’, the campaign aimed to elevate the brand’s perception as a solutions and services provider by targeting IT decision-makers and tech optimists who are Formula 1 fans.
Commenting on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India said: “We are thrilled to introduce the Lenovo F1 campaign, highlighting the brand’s unwavering dedication to innovation while establishing a fresh standard for imaginative and strategic outdoor advertising. Through this campaign, our goal is to inspire individuals to effortlessly forge, unite, and cooperate in an increasingly digitalized world.”
Added Anubhav Tyagi, Client Partner, Merkle B2B India: “This activation perfectly aligns with our network’s core values of forward-thinking and innovation. What makes this even more special is the innovative technology that has been used to highlight the collaboration of two brands — Lenovo and F1, both of which are at the forefront of technology and innovation!”