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Tag: Meridian Communications

  • Hungama Digital Media Entertainment and ITC's Vivel Face Wash have unveiled a new TVC called 'MOBISur – Sitaron Ki Talaash with Shankar Mahadevan' to look for India's first digital talent hunt

    Vivel launches ‘digital talent hunt’ with Hungama

    By A Correspondent

     

    Hungama Digital Media Entertainment along with ITC’s personal care brand, Vivel Face Wash, has unveiled a new television commercial called ‘MOBISur – Sitaron Ki Talaash with Shankar Mahadevan’ to look for India’s first digital talent hunt, which will give millions of Indians an opportunity to become a singing star.

     

    This talent hunt enables participation from anywhere in the country; all that a participant requires is a mobile phone or an internet connection. This property empowers the participants to break the queue and forego travelling to the nearest city for an audition. The winners of the contest will get an opportunity to record an album with Shankar Mahadevan which will be released by T Series and Hungama. The winners will also receive Rs 5 lakh rupees.

     

    Developed by Meridian Communications, the TVC features well-known Indian musician Shankar Mahadevan encouraging aspiring singers, who don’t get enough time out of their busy schedules, to showcase their talent through this platform. The TVC also features the ‘Ghar baithe baithe famous singer bano’ concept that highlights the various ways to participate in the contest so that the aspirants can live their musical dreams.

     

    The contest has already received a phenomenal response since its launch with over 4,50,000 call-ins on IVR and more than  6,00,000 entries on the website in just 40 days.

     

    The TVC is currently on air across various music and other GEC channels. The latest TVC can be viewed at http://www.youtube.com/watch?v=FonHDegCo9A.

     

    Credits:

    Meridian Communications Pvt Ltd

    Creative: Anurag Khandelwal, Satish deSa

    Account Management: Mohit Ahuja, Abhishek Nand

    Production House:

    Jack in the Box

    Director: Myles

    Producer: Ashlesha Bangia

     

  • MeridianCommunications Mumbai office has just won the new business mandate for hungama.com and bollywoodhungama.com and the apps business

    Hungama, Bollywoodhungama mandate Meridian

    By A Correspondent

     

    Meridian Communications’ Mumbai office has just won the new business mandate for hungama.com and bollywoodhungama.com and the apps business.

     

    Speaking on this new business win, a very excited Samrat Bedi, Head of Office, Meridian said: “The Hungama win, on the back of the Vespa win, is once again a testimony to Meridian’s strength in blending strategic thought with effective and inspiring creative work. The relevant use of new-age media and ideas that won hands down on high cut-through and freshness is where Meridian scored. In Hungama, we have a brave client who inspired us to push ourselves harder. Eventually, it was the chemistry and passion on both sides that brought us together.”

     

    This was a multi agency pitch. The agencies that were in the running for this business were Metal Communication, Network Advertising, Interface and Brand Insights.

     

    Shashank Lanjekar, Vice President-Account Planning, Meridian said: “Hungama.com is a brand that is young, fun and futuristic. We hope to partner them in creating work that mirrors these values.”

     

    Mohit Ahuja, VP Client Servicing: “At Meridian, we believe in creating long term buzz platforms, as opposed to mere taglines. Given the digital youth space that Hungama operates in, this approach is a perfect fit.”