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Tag: Merge Infinity Global

  • To digitally amplify the institution's community-first initiatives

    Chimp&z Inc bags mandate for Tata Steel Foundation

    By Our Staff

     

    Chimp&z Inc, digital advertising and marketing agency from the house of Merge Infinity Global, has won the digital and creative mandate for Tata Steel Limited’s wholly owned charitable trust, Tata Steel Foundation. The account was won post a multi-agency pitch and will be handled by the agency’s Gurugram and Mumbai offices.

     

    As per the mandate, Chimp&z Inc will be responsible for increasing the online visibility of Tata Steel Foundation, reinforcing its growth goals and new CSR initiatives by strategically leveraging various digital platforms.

     

    Shuvra R
    Shuvra R

    Said Shuvra R, Communications, Tata Steel Foundation: “Our presence across the social media domain is aimed at opening meaningful windows of learning, cross-pollination of ideas, and spaces of collaboration. We appreciate the emerging social media platforms as instruments of change and a builder of ecosystems by themselves. Tata Steel Foundation is, therefore, happy to partner with Chimp&z Inc in this endeavor and we look forward to an encouraging journey ahead.”

     

    Ashish Duggal
    Ashish Duggal

    Commenting on the win, Ashish Duggal, COO, Chimp&z Inc added: “Partnering with one of India’s finest solutions-oriented foundations is a big win for our team. In the attempt to live up to the vibrant legacy of Tata Steel Limited, it is of utmost importance to elevate the communication of Tata Steel Foundation digitally. With a collective experience of 9 years in social media management, our dedicated team will aim at creating a mark for the programs of Tata Steel Foundation by leveraging our team’s social media acumen. As we extend our digital frontiers, we look forward to magnifying their digital presence and providing effective social media outcomes through our strategic expertise.”

     

  • To undertake brand building as well as promotional activities

    Yellophant Digital wins mandate for 1Rivet India

    By Our Staff

     

    Yellophant Digital, an alliance of Merge Infinity Global, has acquired the digital mandate for 1Rivet India, a tech-based consultancy firm, headquartered in the US. The mandate includes entire social media responsibilities for the brand from ideation to execution. The Mumbai-based agency secured the mandate in a multi-agency pitch and will work towards building up the brand’s presence online.

     

    Harikrishna Nair
    Harikrishna Nair

    Said Harikrishna Nair, CEO, 1Rivet India: “It has been a pleasure to work with Preksha and her team at Yellophant. We have engaged Yellophant Digital to manage our digital presence and we are happy with the way they’ve run the program so far. The Yellophant Digital team is responsive and easy to do business with. It’s definitely worth having a conversation with them if you’re thinking of investing in your company’s social media presence.”

     

    Preksha Seth
    Preksha Seth

    Added Preksha Seth, Co-Founder, Yellophant Digital: “We are thrilled to be working with 1Rivet India. There is so much commonality between us, especially a shared vision of what the organization should communicate online. With both our teams being young and dynamic, it shall be an exciting collaboration. I’m eager to kickstart the project and elevate 1Rivet India’s online presence.”

     

  • To build the brand’s presence on social media

    Yellophant Digital wins marketing mandate for CarBoli

    By Our Staff

     

    Yellophant Digital, an alliance of Merge Infinity Global, has acquired the mandate for CarBoli, an online portal for selling pre-owned cars. The agency will manage the brand’s 360-degree digital presence, spanning from social media creatives and digital campaigns to media and innovations.

     

    Gaurav Grover
    Gaurav Grover

    Said Gaurav Grover, Founder, CarBoli: “We were looking for an agency that gives us the best ROI and with Yellophant Digital, we found all that and more. Our long-term vision is ambitious and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership. We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making CarBoli a pan India brand with such a successful agency onboard. It shall be an exciting collaboration.”

     

    Preksha Seth
    Preksha Seth

    Added Preksha Seth, Co-Founder of Yellophant Digital: “I’m ecstatic to have a unique brand like CarBoli on board. What they offer in the market is special and we are thrilled to get the campaigns and strategy rolling. The automobile sector, which deals with selling pre-owned cars, has a huge potential, as more and more people are gradually making the shift towards an online-first approach. What separates CarBoli from the rest is its easy navigation and user interface which makes the customer process convenient. We look forward to a long partnership with the entire team of CarBoli.”