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Tag: Menaka Menon

  • To lead operations and strategic thinking for clients

    Menaka Menon to take charge of DDB Mudra South

    Menaka Menon
    Menaka Menon

    DDB Mudra Group has elevated Menaka Menon, current National Strategy Head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients based out of the Bengaluru office. Ranji Cherian, who ran the south office for over 16 years, will now lead Client Excellence at the group.

    Said Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “We believe that everything we do is built on strong strategic pillars; be it our work or how we do our work. In her new role, Menaka will use her strategic background to add more value to our client’s business, while building a strong culture of creativity in the office. Over the last few years, some of our best work has come from our South office and I’m really excited to work with Menaka to push us to newer heights.”

  • Appoints new National Strategy Head and Creative Head – South

    DDB Mudra Group bolsters its India leadership

    By Our Staff

     

    Strengthening its senior leadership in creative and planning, DDB Mudra Group onboards Menaka Menon (National Strategy Head) and Nitin Pradhan (Creative Head – South). Cumulatively, they bring over 40 years of experience in creative thinking and strategic planning across brands and categories.

     

    Rahul Mathew
    Rahul Mathew

    Talking about the senior appointments Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “Bernbach had said that creativity is the most powerful force in business. And those words form the core of what we’re trying to build at the DDB Mudra Group. But how strong the force of creativity is, depends on the talent that wields it and leads it. In Menaka and Nitin, we found strong leaders and wielders of this force. I look forward to working with them and creating some really exciting work on some of our biggest brands.”

     

    Menaka Menon
    Menaka Menon

    Commenting on her new role, Menon added: “DDB Mudra Group is at an exciting juncture, having created beautiful and impactful work, with a clear focus on building on the same. I look forward to being part of a stellar team working towards a shared mission and bringing in a fresh perspective to work.”

     

    Pradhan said: “The vision of making DDB Mudra, the integrated agency of choice in the industry is something that inspired me to take up the South creative mandate. The Bengaluru office has recently proven its intent to push creative boundaries with mainline campaigns on BGMI and Indeed. And given the vast portfolio of brands that it has across categories, I’m quite excited to partner the team in its new phase of growth, where creativity will have a more central role to play.”

     

  • In her new role, she will report to Leo Burnett Orchard’s Chief Operating Officer, Prashanth Challapalli

    Orchard appoints Menaka Menon as EVP& Branch Head for Bengaluru

    By A Correspondent

     

    Menaka Menon

    Leo Burnett Orchard has strengthened its senior management by hiring Menaka Menon as Executive Vice President and Branch Head – Bengaluru. In her new role, she will report to Leo Burnett Orchard’s Chief Operating Officer, Prashanth Challapalli. Her last stint was with FCB Ulka Bengaluru where she was Vice President. She replaces Sharmine Panthaky, Vice President & Branch Head – Bengaluru, who has moved on from the agency.

     

    Prashanth Challapalli

    Speaking about bringing Menon on board, Challapalli said: “Our ambition for Leo Burnett Orchard is to firmly drive integration via the Power of One philosophy. This has a direct bearing on the kind of people we want to bring on board – people with multiple skill sets and a hunger to drive this agenda. Menaka is the perfect fit for us. She has worn different hats in her career and brings to the table the kind of ambition, drive and skill sets we were looking for at a leadership level. On behalf of everyone at Leo Burnett Orchard, I am very happy to welcome her on board and wish her great success.”

     

     

  • The film takes the crunchiness factor of the product in a humorous way

    FCB Ulka uses humour for Candyman Crunchy

    By A Correspondent

     

    ITC Foods has launched its new campaign for Candyman Crunchy. The campaign has been crafted and conceptualised by FCB Ulka.

     

    Speaking about the campaign, Romit Nair, Creative Head, FCB Ulka -Bangalore, said: “Our latest commercial for Candman Crunchy focuses on the “Fun-breakable” attribute of the candy. We are super excited about this campaign. Sometimes it’s important for everything to fall into place for a good piece of creative to take shape. That’s exactly what happened with this project. The production house/director, the FCB Ulka team and the client have worked closely to together to bring this campaign to life.”

     

    Menka Menon

    Added Menaka Menon, Vice President, FCB Ulka, Bangalore: “The entire story here evolves from the product truth. Candyman Crunchy is crunchy and crumbly and unlike the regular candy experience, and therein lay the story. We just needed to find an interesting way to communicate it!”

     

     

  • The film opens on a group of four jelly bears on a plane

    FCB Ulka crafts a new campaign for Candyman Jellicious Jelimals

    By A Correspondent

     

    ITC Foods has unveiled a new television campaign for Candyman Jellicious Jelimals conceived by FCB Ulka, Bangalore. The film opens on a group of four jelly bears on a plane. One of the Jelimals, Maddy Mango, tries to pull a fast one on his friends and steal the fruits on the plane, while his friends are fast asleep.

     

    To Maddy’s horror, an alarm is triggered and a trap door opens beneath him through which he begins to free fall. Meanwhile, his friends are awakened by the alarm and try to devise a plan to rescue their friend. Smarty Strawberry, the group leader, gets an idea and uses the basket of fruits to surf through the clouds to rescue a free falling Maddy, before he uses Punky Pineapple’s bandana as a parachute. The parachute floats in the sky to form the Jelimals pack.

     

     

    Swati Bhattacharya
    Menaka Menon

    Speaking about the new film, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said, “This film is about that element of fun and adventure that kids love. It tells us the tale of how the four Jelimals got on to the pack, with their make-shift parachute and their basket of fruit.”

     

    Menaka Menon, Vice President – Bangalore, FCB Ulka, adds, “This film introduces the Jelimals to the viewer. Instead of just being about four flavours of jelly bears, it spins a yarn around the four characters that are the jelly bears. The story builds on the whole friendship and adventure angle, something that appeals to the target audience.”

     

  • The roster of celebrities includes Sneha, Priya Bapat, Mary Kom & Rituparna Sengupta

    Tea time is incomplete without Sunfeast Marie Light

    By A Correspondent

     

    ITC Foods has just launched its new campaign for Sunfeast Marie Light Rich Taste. It is a comprehensive package of films that beautifully capture the tea time moment, and build how that moment is incomplete without Sunfeast Marie Light.

     

    Launching the campaign, and building the space of tea time being incomplete without Sunfeast Marie Light, are three films – Imperfect Surprise, Phone Call & Tea Time Together. These will be followed by a series of films tailored to regional sensibilities.

     

    Rather than follow the usual method of making a film and then dubbing it into all the regional languages, the individual films have been created for regional markets, with popular local celebrities for each region.

     

    The roster of celebrities includes Sneha, Priya Bapat, Mary Kom & Rituparna Sengupta.

     

    The entire campaign focuses on building the inseparability of tea and Sunfeast Marie Light biscuit, by drawing a parallel to the husband wife relationship, and how the ritual of that morning cup of tea is incomplete without one’s spouse.

     

    Speaking about the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said – “For Sunfeast Marie Light we’ve taken off from the fact that the morning tea time together is something that both the husband and wife look forward to and cherish. In the hustle and bustle of day to day living, this is their little moment together. And this moment is incomplete without that cup of tea, and their favourite Sunfeast Marie Light biscuit.”

     

    Menaka Menon, Vice President – Bangalore, FCB Ulka, said – “This campaign is built on a strong truth, the fact that the couple holds sacrosanct their morning tea moment together. Combined with the fact that tea & Marie biscuits are an unshakably strong pairing, this campaign simply uses the couple’s strong relationship to draw a parallel to the strong bond that tea & Sunfeast Marie Light share.”

     

  • The film begins with the husband entering the house after his morning tennis session

    FCB BLR unveils campaign for Sunfeast Farmlite

    By A Correspondent

    ITC has launched Sunfeast Farmlite Digestive All Good with a TV commercial conceived by FCB Ulka, Bangalore. The film captures the quirky and endearing side of a health-conscious couple on a Saturday morning, while also informing the viewers that ordinary digestives are not what they seem to be.

     

    The film begins with the husband entering the house after his morning tennis session. The wife playfully teases him about his health regime, as she sorts her grocery shopping. He decides to participate in the fun, in turn challenging her about her health regime. The fun banter ceases when he discloses that her trusted digestive biscuits aren’t as good for her after all. Just when she’s feeling cheated by her biscuits, he introduces her to the true digestive biscuit, Sunfeast Farmlite Digestive All Good.

     

    Speaking about the commercial, Menaka Menon, Vice President, FCB Ulka, Bangalore, says, “Farmlite is ITC Biscuits’ play in the health space, and true to form they’ve come up with a winner product, that has absolutely no Maida and no added Sugar either. The new TVC aims at telling the viewer about what makes a true digestive biscuit. It encourages her to look at the back of the pack and see for herself what it is that she’s actually consuming.”

     

    Vinci Raj, Senior Creative Director, FCB Ulka, Bangalore, points, “Only when the product is so honest, can we boldly talk about it in our communication. Through this memorable ad, we aim to teach consumers how to evaluate a product, especially one directly resulting in their well-being.”