MxMIndia

Tag: Melorra

  • Led out of Bengaluru, Essence’s scope of work includes media planning, media activation and content innovation

    Essence wins integrated media mandate for jewellery brand Melorra

    By A Correspondent

     

    Essence, GroupM’s data and measurement-driven media agency, has been awarded integrated media agency of record duties for jewellery brand Melorra in India. Led out of Bengaluru, Essence’s scope of work includes media planning, media activation and content innovation.

     

    Said Saroja Yeramilli, Founder and CEO, Melorra: “Melorra is well-poised to address the growing demand in the daily wear and lightweight jewellery segment. Having built a strong foundation as we seek to expand our customer base, we were looking for a media agency partner who has a deep appreciation for data and key metrics that drive a direct-to-consumer business like ours. Essence was able to amply demonstrate this and more, and we are happy to have the team on board as a partner in our growth,”

     

    Added Anand Chakravarthy, Managing Director, India, Essence: “Melorra is a progressive brand in an exciting category. The lightweight jewellery space is set for tremendous growth, as we see more women from across India opting for such jewellery. Melorra is at the forefront of maximising this opportunity with its wide range of fashionable jewellery for everyday wear. The smart use of data signals, analytics and creativity combined is essential to driving acquisition for Melorra – this is one of Essence’s key areas of expertise and we are looking forward to helping accelerate business growth for Melorra,”

     

     

  • The agency will handle all marketing communications

    Dentsu India Slingshot wins creative mandate for Melorra

    By A Correspondent

     

    Dentsu India Slingshot, a marketing solutions outfit from Dentsu India, has bagged the creative duties for Melorra. As part of the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand.

     

    Simi Sabahaney

    Commenting on this partnership, Simi Sabhaney, CEO, Dentsu India said: “This win means a lot to us. It gives us an opportunity to partner with an audacious, ambitious founder like Saroja. Melorra, with its well thought through design sensibilities, is poised to make the women of today fall in love with the idea of wearing jewellery every day. We look forward to creating some great campaigns with them.”

     

    Saroja Yeramilli

    Added Saroja Yeramilli, Founder and CEO, Melorra: “We, at Melorra, were looking for an integrated and a new-age solution thinking approach towards building our brand.  In Dentsu India Slingshot, we found a team that was well experienced not just in communication but also in media and strategy. Lucky and Kunal’s deep understanding of building digital-first brands convinced us that Dentsu India Slingshot was the right agency to partner with.”

     

    Kunal Dubey

    In a joint statement, Kunal Dubey, VP & Head of Business, and Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot said: “Melorra is truly disrupting the jewellery category in India by its trend-inspired business model; and so is Dentsu India Slingshot with its platform-agnostic, solution-first approach in the advertising industry. In association with Melorra, we see an opportunity to build a digital-first and extremely relevant brand for the independent and modern millennial Indian women. We have also adopted the role of their extended marketing team by partnering with them on all aspects. We will now be working on their brand strategy, long term communication plan, media analysis and content strategy.”