By A Correspondent
Conceptualized by Dentsu India, the film stars Ujjwala Raut as the lead, making the product relevant to wear every day and for every occasion – be it work, casual or party.
Said Saroja Yeramilli, CEO, Melorra.com:  “There is no [other] jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party.†Said Simi Sabhaney, CEO, Dentsu India: “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.