MxMIndia

Tag: Meitu

  • Ventes won the creative award for Best Brand Experience in Mobile Rich Media

    Ventes Avenues and Tanishq bag a Gold at MMA Smarties

    By A Correspondent

     

    We had reported on the Smarties earlier in the week, but this one deserves special mention. Ventes Avenues and Tanishq bagged a gold for their innovative collaboration at the MMA Smarties last week. Ventes won the creative award for Best Brand Experience in Mobile Rich Media.

     

    Said Gaurav Midha, Head- Digital Marketing at Tanishq: “We are delighted to win the award. Tanishq has always aimed at providing the best for its customers and this fascinating initiative is one such approach in achieving this objective. Consumers had the option of browsing through multiple jewellery pieces with just one click. The real-time customer experience strengthened the retail connection between the brand and our consumers; a transformative step on how India will shop and purchase jewellery in the near future.”

     

    Added Fauzan Rahim, Co-Founder Ventes Avenues: “We at Ventes Avenues are happy to have partnered with Tanishq on this amazing campaign on the MEITU camera app in India. Wining an award is always very special, it demonstrates that our work has stood out and left a mark in the minds of a distinguished jury. The focus was to deliver User Engagement using AR filters especially to entice users to virtually try the jewellery and share their selfies wearing Tanishq jewellery with friends & family. 4.9 Mn pictures taken during the one-month campaign is a huge feat and we hope this paves the way for other brands to consider this platform.”

     

     

  • Meitu currently has 456 million active users worldwide and over 25 million monthly active users in India

    Meitu appoints Ventes Avenues as Exclusive Sales Partner

    By A Correspondent

     

    Meitu, developer of top beauty and makeup app – BeautyPlus & Makeup Plus has appointed Ventes Avenues (Moca Technology) as its exclusive sales partner to look after Meitu’s mobile branding inventory in India.  Meitu currently has 456 million active users worldwide and over 25 million monthly active users in India.

     

    Commenting on the partnership, Xinhong Wu, Founder and CEO of Meitu, said: “Meitu app has great brand awareness and user base in India. With the internet becoming more and more visual by the day, photo apps have hit peak popularity. India is a key market for photo apps. At Meitu, beauty remains the central theme and source for inspiration as users advance from simply beautifying their pictures to discovering beautiful things or sharing their beauty tutorials. Industry reports suggest that the market could be worth Rs 100 crore with nearly a 100 million Indians having downloaded one or more apps at some point of time. We see a big opportunity for mobile advertising in India and hence we have decided to partner with Ventes Avenues(Moca Technology); together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India. ”

     

    Added Fauzan A Rahim, Co-Founder Ventes Avenues: “We at Ventes Avenues (Moca Technology) are delighted to partner with MEITU in India, the focus on beauty and self-expression resonates well with Indian women, who are a rising consumer force in India. Having watched the phenomenal growth in women mobile internet users this is a perfect platform for advertisers to reach out to women audiences especially in the age group of 18 -36. The Beauty Plus App offers unique engagement opportunities to brands here in India, with in-app placements, filters, augmented reality besides the usual display & video advertisements.