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Tag: Mehul Gupta

  • The digital and television campaign has been designed and conceptualised by SoCheers

    Godrej Interio launches ‘Great Indian Furniture Fest’

    By Our Staff

     

    Godrej Interio commenced its festive season sale, the ‘Great Indian Furniture Fest’ with a digital and television video campaign. The campaign was ideated, shot and produced by SoCheers, a digital-first full-service advertising agency.

     

    Said Subodh Mehta, Senior Vice President (B2C), Godrej Interio: “This festive season, Godrej Interio continues to inspire consumers to make space for life. The campaign, which is a first of its kind for us, introduces our festive offerings to our consumers in a light-hearted and relatable manner. Through this campaign, we also wanted to capitalize on short format content to provide an uninterrupted and impactful experience. With this endearing campaign, we look toward brightening our customers lives this festive season.”

     

    Added Mehul Gupta, Co-Founder and CEO, SoCheers: “It is our pleasure to have such a legacy brand in our client roster. This newly launched campaign embarks on this exciting journey and takes ahead the brand’s in-house property, ‘Great Indian Furniture Fest’, ahead during the upcoming festive season. The ad film has nuanced storytelling, and is based on a situation which is relatable to every Indian household but with a twist. We believe that when stories create a positive impact on people, the brand message can be weaved in a very streamlined manner. With this campaign, I believe we have been able to do that successfully, that too in a short video format in line with the brand ethos. We are looking forward to this new association with Godrej Interio and are all geared up to further strengthen their digital footprints with some more clutter breaking campaigns and newer milestones.”

     

  • Bhusare will lead a team of designers at SoCheers

    SoCheers appoints Yogesh Bhusare as Creative Group Head – Design

    By A Correspondent

     

    SoCheers, a digital-first marketing and ad agency, has announced the appointment of Yogesh Bhusare as its Creative Group Head – Design. Bhusare will lead a team of designers at SoCheers and will report into Co-founder & CEO, Mehul Gupta.

     

    Before joining SoCheers, Bhusare has had stints at mainline agencies like Taproot and Leo Burnett.

     

    Added Mehul Gupta – Cofounder & CEO at SoCheers: “Yogesh is the missing piece to our talented design team at SoCheers. His experience at understanding the creative requirements of a brand and giving out something that works strategically as well as creatively is his key strength. He has synced in perfectly with our culture and with the team and is working towards honing their best skills. We welcome him to our SoCheers family and look forward to executing some kickass design-first campaigns this year.”

     

     

  • The account was won following a multi-agency pitch

    Wok Express awards digital mandate to SoCheers

    By A Correspondent

     

    SoCheers Infotech has won digital mandate for Wok Express. The account was won following a multi-agency pitch that witnessed participation from leading agencies.

     

    As a part of the mandate, SoCheers will manage the entire digital duties for Wok Express which includes social media management, digital engagement and strategy and will help drive business objectives. The main objective would be to create brand awareness through engaging campaigns.

     

    Aayush Agrawal

    Discussing the alliance, Aayush Agrawal, Founder & Director, Wok Express said: “We are looking at investing around Rs 100 crore into the brand and to have at least 125 locations across Mumbai, Pune, Delhi, Bengaluru and Hyderabad in the next couple of years SoCheers promises to be a strong partner in our times of growth & will be helping us bridge the gap to reach our target audience.”

     

     

     

    Mehul Gupta

    Commenting on the win, Mehul Gupta, Co-founder & Director at SoCheers said: ‘’Wok Express has done a brilliant job at branding themselves so far across online & offline and we are excited to work on this strong marketable Asian Food QSR brand account. Taking Wok Express’ vision as ours, we are all geared up to deliver the best for the brand that will help them see a positive phenomenal change in their business.”

     

     

  • Conceptualized by SoCheersInfotech, the campaign focuses on real people emotions while steering away from the conventional bold & product focused ads

    EyetexDazller takes emotional route to connect with its consumers

    By A Correspondent

     

    Cosmetic brand EyetexDazller has unveiled its latest digital campaign conceptualized by SoCheersInfotech. EyetexDazller has consciously steered away from doing an advertisement which focuses on their products or colorsand have chosen to go with an emotional connect.

     

    Released to coincide with the wedding season, the TVC starts off with a mother helping her daughter get dressed for her big day. A beautiful bond shared between a mother and daughter is showcased with the mother finding it extremely difficult to accept that it’s time to bid her goodbye. Enter the bridegroom who walks in to comfort the anxious mother and promises to take care of her daughter, no matter what.

     

    The groom sits down and kisses her hand and that’s when we realise that the bride is visually disabled. But does that stop her from looking beautiful and having the most beautiful day of her life with the man who loves her for what she is? No. Because everyone deserves a happy ending.

     

    “Around 68 per cent of women in India are non-experimentative with make-up. The bold & glamorous ads that make-up brands usually do intimidate the general massy people who find it difficult to feel as glamorous as the celebrities or models used by brands. We’ve seen women fall in that trap of buying make-up just for its aesthetic value & we thought it’s time to take a different approach. Real women wear make-up at important occasions in their life – dates, interviews, family weddings, etc. and we chose to highlight one of the most important days of a girl’s life – her wedding day. A day everyone, young and old, will relate to,” said Mehul Gupta, CoFounder, SoCheersInfotech.

     

    He further added that the idea behind choosing the a visually disabled girl is to pilot away from conventional brides. Disabled people have normal lives too and this ad just goes on to show that.

     

    The campaign was written by JitendraHirawat, directed by Mannish Madhavand produced by Imaginarium Media.

     

     

  • Conceptualized by SoCheers Infotech, the campaign reinforces that beauty comes in all shapes and sizes and more importantly, from within

    CALAE unveils digital ad campaign for plus size women

    By A Correspondent

     

    CALAE, a one of a kind plus size clothing brand for curvy women has unveiled its latest digital campaign conceptualized by SoCheers Infotech. CALAE has taken up the responsibility to reach out and empower and build confidence among the plus size women.

     

    The digital ad starts of with Rhea the protagonist being interviewed by the editor of a high profile fashion magazine. The editor, being surrounded by fashionistas day in and day out, believes that anyone who should work in fashion should fit in to the runway looks. While Rhea is far from fitting into his perception of a “perfect fit”, she manages to change the way he perceives beauty and convinces him that beauty comes in all sizes.

     

    “Around 20 per cent of retail sales in women’s fashion are for plus-sized women. The average size of an Indian woman does not fall under the perceived bracket of being beautiful. We’ve grown up with some barriers in our head of how being healthy or fat does not equal to beautiful. While creating this campaign our aim was to break those barriers & create the conviction among the Indian women of being comfortable in their own skin and create a level of self assurance that beauty lies within,” said Mehul Gupta, CoFounder, SoCheers Infotech.

     

    This campaign was shot by Once upon a Film production.

     

    “A woman’s beauty has often been defined by the size she wears. Due to this, curvy women are often questioned about their lifestyle and appearances. At CALAE we truly believe that beauty comes in all shapes & sizes; also more importantly comes from within. We want to reach out to all the curvy women out there and re-define the idea of a “perfect-size” & what beauty truly means,” said Yash Shah, Business Head, CALAE (www.calae.com)

     

     

  • The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film

    SoCheers unveils TVC showcasing agency

    By A Correspondent

     

    Digital media agency SoCheers, has unveiled its TVC featuring the agency as an investigative intelligence bureau. The campaign positions SoCheers employees as secret agents who, with every client call they make and with every creative they post, are saving the digital world.

     

    As per the script, the plot follows a comical storyline of a literal making video wherein a SoCheers employee is shown facing the camera, sitting in his secret agent tux (with colourful shorts underneath) trying to shoot a monologue about the digital agency he works at, only to keep fumbling and to have his boss keep coming and correcting his lines. It’s meant to be a spoof on other companies who try and showcase everything good about the company with employee testimonials, but this video gives an insight into what usually happens before the final product is out.

     

    The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.

     

    Speaking on the commercial, Mehul Gupta, Cofounder SoCheers Infotech said, “We are at the cusp of a significant transformation, having witnessed tremendous growth in the past year on both business and employee front. We wanted to take this opportunity to showcase how different we actually are from other companies out there & how we believe in being professional & playful at the same time. That’s what SoCheers’ identity has been over the last couple of years & it’s important to showcase that to attract potential clients and more importantly employees. The TVC showcases that our people are the heart of our business, reflecting a strong people culture which will help attract top talent from across the country.”