MxMIndia

Tag: Mehernosh Pithawalla

  • It launched an ambush marketing campaign, #StayConnected, to celebrate Friendship Day

    Isobar partners Godrej Security Solutions for Friendship Day initiative

    By A Correspondent

     

    Isobar, the digital agency of Godrej Security Solutions, recently launched an ambush marketing campaign, #StayConnected, to celebrate Friendship Day.

     

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter.

     

    Commenting on the campaign, Ranjeet Kumar, Creative Director Isobar India said: “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalized at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

     

    Speaking on the campaign, Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions commented: “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

     

     

  • Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow

    Isobar launches voice-enabled mobile ad for Godrej Security Solutions

    By A Correspondent

     

    Isobar India has collaborated with Godrej Security Solutions to launch a voice-enabled mobile banner. On the occasion of Mother’s Day, Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow.

     

    Shekhar Mhaskar

    Speaking on the execution of the campaign, Shekhar Mhaskar, Vice President, Isobar India states, “This is a big stepping stone towards the goal of uniquely positioning the security solutions offered by GSS. And what better way to do it than striking an emotional chord with the audience, which the video does a beautiful job of. And even better, when it leads the film through its story brilliantly with an interactive intervention on the mobile phone, using voice as the medium of engagement. I am very proud of the team at Isobar for defying the norms of media and making this campaign ever so memorable.”

     

    Mehernosh Pithawalla

    Added Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions: “We are excited to partner with Isobar for our first digital led campaign of FY 2017-18. The use of such an engaging approach like the voice-enabled mobile banner for our Mother’s Day campaign resonated well with our audience and has helped us in generating quality engagement for this campaign.”